We know that Performance Max campaigns have a lot of creative asset requirements and that it can be hard for advertisers and businesses alike to make sure there is good enough episode content to utilize.

But now, with Google’s new video creation tool, you don’t have to be a video expert to create high-quality video content for your Performance Max campaigns!

And in this episode of GAds Girls, Client Management Team Lead, Andrew, joins Mel to walk you through how to use the video creation tool inside the Asset Library to create quick and engaging content for your campaigns!

0:00 Intro | The Best Google Ads Tool for Video Creation and How to Use It

0:39 Why you should use the Google Ads video creation tool

6:13 The Google Ads video creation tool is not just for PMax a ds

10:40 Creating a video for Performance Max

16:06 Video preview

22:35 Need help scaling your business with Google Ads?

Related resources:

How to Create Awesome Video Scripts for YouTube Ads (FREE Templates!) https://sol8.com/youtube-ads-video-sc...

✍️ Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads: https://youtu.be/faWo_-Pbx2k

Value BOMB! Free YouTube Video Scripts for YouTube Ads: https://youtu.be/f8g5iMHrOIU

Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...

🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw

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Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

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#googleads

I'm really excited about today's topic because I know it's something

that comes up in client management quite a bit and it's a bit of a pain

point for clients and for us because there's no clear guidelines, I guess

for when we're creating assets for Pex.

, they're.

Are a ton of ton of people that really struggle with video content.

One, because getting honestly, good video content is pretty expensive,

and two, it takes a lot of time.

Hello everyone.

Welcome back to another episode of Gads Girls.

I am one of your many hosts, and by many I mean three . My name's Mel.

And joining me today we have client manager team lead, Andrew with us.

Hello.

You too, . Happy to be here.

I'm really excited about today's topic because I know it's something

that comes up in client management quite a bit and it's a bit of a pain

point for clients and for us because there's no clear guidelines, I guess

for when we're creating assets.

For Pax.

So that's what we're gonna look at today.

A few months ago probably like six months ago maybe was a new tool released

inside of Google Ads which is the video creation tool inside the asset library.

So Andrew's gonna walk us through it.

He, it has made many, many videos for lots of his clients.

Lots of my clients as well, , he's very talented in this realm.

So I will let you show the people what we're.

You got it.

Let me share my screen here and find the right tab that I need.

if we are just in our kind of standard ads account, so I'm just in the

recommendations tab, that fyi, no one.

Look at or use, cuz these are all terrible.

If you go but don't apply right away, use your critical thinking

So you wanna go up to your menu bar up here, tools and settings, and

then go into your asset library.

I'm just in our solution data account right now.

So once you're in here, then you wanna go over to the plus button the new,

scroll down to video create video.

So I guess maybe we'll pause here.

Why is it important that, , this now exists within Google, in your opinion?

Like as a client manager?

Yeah, I think there.

Are a ton of ton of people that really struggle with video content.

One, because honestly, good video content is pretty expensive,

and two, it takes a lot of time.

So unless you find someone that's really, really good on like five or Upwork or

some freelance site like that, which can take a lot of kind of trial and error.

Trying to find someone that works well and produces good content.

it's really hard and making videos is not an easy thing.

It's not, images where you can just shoot, have a product, shoot or have a lifestyle

photo shoot or something like that, and you have all your images and you can

just edit 'em real fast and away you go.

Video content just takes a lot of time and in here it kind of gives you a number

of different templates that you can use.

So some of these, are more promotion based or.

Promote individual products.

You can also show kind of phone interactions and try and leverage

how people would interact on mobile.

You can have product highlights.

There's a couple brand features here that you can use.

Aren't the greatest, but if you're trying to get something put together

in a pinch, it's always gonna be better than nothing, honestly.

And actually, there are more templates in here than there was the last time

that I was in here, so that's good.

At least that tells us that Google's trying to expand these

out a little bit more and.

These look like they're all vertical ones.

these will be good for anyone that wants to do kind of

exclusively mobile based things.

again, all vertical.

Google looks like they're actually trying to put some more time and

effort into here, which is good.

And I think having the template option, I think for a lot of small businesses,

video creation it's a creative thing and a lot of people just don't have the time

they might not think of themselves as like a creative person and that's fine.

, you're running a, , electrical.

Maintenance business of some sort , you're good at that.

You might not find yourself wanting to kind of dive into

this more creative stuff.

Mm-hmm.

. So having something like a template where you just like upload the things that you

have and it creates a really engaging, , really is more and more engaging than.

nothing.

Exactly.

No, that's right.

But if you have a template, it's super easy for you to use.

You now have the tools that you need to create some video for Performance

Max campaign, or, I mean, it doesn't necessarily have to be for just

performance max campaigns, right?

This can be that you use even for just your YouTube channel itself.

any of these.

you'll see kind of at the end when we get through all this, but you can have these

upload directly to your YouTube channel.

Mm-hmm.

. And the other nice thing is that if you don't actually have a YouTube channel,

you can still use these for ads.

Because Google will essentially create Like an ads channel, right.

That these get uploaded to.

So you still have a YouTube link that you can utilize for your performance banks

campaigns or even your YouTube campaigns?

Yeah, because normally if you make a video outside of this feature, for

instance, you would have to upload your video tube, YouTube, and then

we'd have to grab it from there for Pax, for YouTube, any of those

campaigns, any video based campaigns.

Yep.

You want me to dive into one of these?

Yeah.

And I know you have a couple favorites that you like to use, so maybe just

highlighting a couple That are good.

Yep.

So anything where, , people are gonna be interacting with more on their phone.

This one is really good.

Yeah.

And I like to use a lot because I think in terms of like the graphical things that.

Contained in this template are a lot better, honestly,

than most of the other ones.

I've used this one for just kind of general product catalogs that you

wanna highlight a number of different products I've used this one a handful

of times too, just for a couple of e-commerce brands that have maybe

just a small handful of products.

those are good places to kind of start, especially if you're kind of

more on the e-com side of things.

these brand ones are okay, but I think for the most part, for ad specific stuff going

more product based is probably a better idea just because it can get a little bit

tricky trying to do brain awareness stuff.

Through YouTube.

this one also looks like a pretty decent one that I haven't looked at

yet, but that makes, I think this one's probably a really good one to use too.

Yeah, and just going back to the, the mobile one there with the swiping, I have

a swimwear based client who used this one.

And as they're swiping, they're going through the different variations of like,

color in one of their swimsuit styles.

And that video gets a really great interaction rate

uh, really good view rate.

So I, I really like that one.

If you've got products that have different variations, different colors, something

like that where you can just show.

, someone's swiping through.

I think that one works really well.

Okay, cool.

let's just run through this one real fast just so everybody can kind of

see how these templates kind of work and what each of them kind of ask for.

But before we go in there the nice thing is the video creator will actually

tell you, All of the things that you need to put in the video before you

actually kind of select a template.

So if, for example, you only have a handful of images that you can or want

to use, then you can kind of look here.

And this one says it only uses two images, one logo, six text areas.

and then this one's three images, one logo, a couple more text areas.

But then some of these other ones, like this one, your product catalog

that asks for five images and two logos, and then 14 text areas.

This it can take a little bit more time to kind of figure out how you

want everything to get laid out, but we'll pop into this one first.

First thing is just video name, and this will actually show up

as the video title if you get it uploaded to your YouTube channel.

you should be a little bit careful about how you decide to name things.

You don't wanna just name it like video one products

because that's essentially how.

Title's gonna show on your actual YouTube thing.

being a little bit more intentional about how you name this, I think

will be better practice to kind of.

So let's do a little video inception here and we'll make a video for the

video that we are recording right now.

Oh, . what is a good title for our video that we're doing right now, Melissa?

I know.

Putting you on the spot.

Yeah, I always rewrite these titles like five times.

I know I do too.

We'll just pretend.

Greatest for people.

The greatest.

Yes.

Yeah.

Yeah.

Greatest is going Google Video Tool.

You Use today.

think you should have all of our YouTube titles on.

. Is this click bait, ? It's all click bait.

That's all It's, it's all YouTube.

It's, we live in a world click and then you can use this eyedropper so

if you click on that, you can use the eyedropper and kind of move around and

you can actually go off screen with this.

So right now I'm like on my actual desktop picking colors.

So you can pick colors from directly from your website that's off your tab.

Or if your he codes, then you can just.

Chuck 'em all in here and it'll be good to go, but , let's just

do this orange here for now.

Orange is not our color.

It's not our coloring, not our color.

Let me find a green that's like close to you, just solutions.

Okay.

So that's kind of the other nice thing.

When you pull up your images, it'll pull up everything that's already in your

asset library so we can use this guy.

So it might be a good idea to upload some of the stuff into

your asset library before started.

Yes.

This process.

very much so.

And then when you open these up, It'll give you kind of a, crop box.

And some of these have different dimensions.

So if we go back, cancel it'll show you kind of what dimensions mm-hmm.

it's asking for here.

So this is kind of a more horizontal one.

So this will work fine.

have this image.

So this just kind of standard, so we'll just use.

This is a vertical one, so we'll use Casa here, zoom it down.

He'll be happy to show the made video as well.

and then second image.

throw John in there.

Yes.

See if we can get his big old head.

Save.

And sometimes it'll give you this warning if you crop it down too much.

It's usually fine, especially if you're on something that people are

gonna be watching on their phone.

I don't think a whole lot of people are gonna be paying attention, but

the higher the quality, the image, the better it's gonna be for you.

and then we'll look at our last one, which is a portrait style.

then let's see what we can put in.

. It's telling you recommended orientation portrait.

Okay.

So it's telling you.

Okay, got it.

It'll tell you the.

and how the image is gonna be used on the screen.

cool thing is actually, so these, in that video, it'll be, when

they're swiping, that's what these three videos will be, probably.

Yeah.

So we probably best if you e-com that these were product photos,

but for us, Just working with what we have . Yes, exactly.

the nice thing is if you come down here, this kind of shows you how

it'll look on the actual video itself.

it'll have a little image and then a one next to it.

, image one is what's gonna show up right here.

And then text one shows up here.

Text two is here, text three is here.

So then it kind of shows you where.

Each of these text boxes that you're writing out will

show up in the actual video.

So first text will just say watch this amazing tool.

And then text two halls.

Create tool.

Oh tool Google.

Oh, video tool.

Google's video tool, . It's three, so this'll be around here.

The best video creator This is a lot of pressure you're doing or some of these

are actually they give you a decent amount of characters that you can use,

so it makes it a little bit nicer.

Number four.

also as you go along, you'll see here these will kind of populate along with

the images and the text that you use.

And then text four, we'll just say Melissa.

Andrew or geniuses.

I mean, I agree to that.

Learn.

There we go.

Now it'll pull the rest of the way.

Learn how to use Google's new.

And maybe just while you're doing this, I'll plug Carmen's video.

So Carmen is another one third of GA's girls and she's also our

copywriting manager, is that her, she's a client manager and she's also

oversees all the copywriters as well.

So she is made, and I don't know if it'll be released by the time

this video is, I'm pretty certain.

It's in the queue now, so I can probably get it linked.

But Carmen will go over like best practices for copywriting as well.

I'm pretty certain they'll go over different campaign types,

but don't hold me to that.

But there might be something about Pax in there specifically but

it'll definitely be worth a watch.

And Carmen is also part of our pod.

So Andrew and I are in the same pod with Carmen, and then Osama,

who, from the channel is the strategist on our team as well.

indeed.

Okay.

once we get to the end here, Then you can actually change your font.

Well, sort of, not really.

Google only lets you use Rebato, but you can do condensed rebato

or mono rebato or slab rebato.

What's the slab?

And then Google.

This is the option now.

Okay, well we're stuck.

maybe don't change your text.

But this asset creator is known for having little bugs like this.

I think we've, yes, both of us have experienced where?

Hmm.

, just like different things.

A little bit wonky, so yeah.

Don't be alarmed.

. Yes.

And then lastly, You.

Oh, there's AI audio in here now.

Oh, there's way more music than they had.

Holy cow.

There's so much more.

Yeah, but you guys, the last time that I used this, there was maybe like

10 songs that you could use in here.

So this is way better than it was.

So you can, I dunno if you guys can hear this or not.

It's in my headphones, but, well, they can probably hear from my.

so you can kind of test and listen through all these things.

They have different moods that you can kind of look through first, and then

that's kind of usually how I categorize.

I try and fit the mood first and then look through and then listen to.

Same thing in of YouTube as well, right?

You can, if you're inside of YouTube, if you're making yeah, video there, you can

look through the catalog of music and it's also Ed by, so that's So let's just,

and then what you can do.

Let's see this, video at the beginning just shows kind of how everything will

look once it's all put together, right?

But then.

Now we have our greatest video ad ever created here.

So we'll just create video.

this is the ad storage channel that I talked about earlier.

So this essentially acts as a pseudo YouTube channel that will

store all of your ad videos if you don't have an existing channel.

Mm-hmm.

And don't wanna go through the hassle making.

And then you can still use them for all of your ads.

Otherwise you can upload it to your own channel here, and then it'll generate

the video here it'll give you a, preview.

And We don't have to wait for this to populate cuz it might take a while,

but do people wanna see the video?

This is not a glitch.

I'm interrupting the video you're watching because I need to remind

you that I'm always looking for people to join our team.

So if you're passionate about Google Ads and you wanna work with the best

Google Ads agency on the planet, please go to so late.com/apply.

Speaking of working with the best Google Ads agency on the planet, if you're

having trouble with Google ads and you want professional, That's what we do.

You can go to so late.com, that's s o l eight.com to apply for your

free, no obligation action plan.

And if I've given you any level of value at all, maybe think about giving me a

thumbs up and subscribe to our channel.

That's how we choose the YouTube algorithm, so they actually know

that I know what I'm talking about.

If you have questions, comments, concerns, or confessions, hit me below the comments.

And now back to your regularly scheduled.

So now that this is finally loaded, after waiting way too long for

Google to get this ready for us, usually it doesn't take too long.

Mm-hmm.

. Especially since it's just like a 16 second video.

But again, this tool is still kind of, it's a newer thing.

So Bugs.

Bugs a galore, which is, it is what it is.

here's kind of the full video all put together.

With all of our nice images and self congratulations, for Mel and myself,

but yet, cause the John in there

All right, so then once this is kind of loaded and populated for you,

you'll have the option to, it'll give you the upload option here and then

depending on where you wanna put, Then you just upload and away you go.

And then it'll give you I guess I, I guess we can just upload it.

Huh?

Who cares To the chance you go to that one?

Yeah.

No, we'll do this one.

Yeah, we'll just put it in there.

, once it does upload, then it'll give you kind of a little thumbnail for it and

then an actual short link for the video.

There you go.

So here's the video.

The thumbnail will populate.

Google just has to do it kind of on its own.

But then you have your short link here and you can copy

paste as needed, and there you.

Then you just add it into your campaign as you would, and

yeah, you're rock and rolling.

So yeah.

Final thoughts, why we think this is a good tool?

Again, we know a lot of people struggle with creating assets for Performance Max.

And even, , YouTube YouTube seems to be kinda up and coming in the Google

Ads world, so it could be a really great tool for you to start out some

YouTube campaigns if you're not already running them and you don't have a huge.

, budgeter creative team or an agency or anything that you work with.

Yeah, so we think that definitely utilize this.

Give it a try.

Let us know what you think.

Yeah.

It takes a little bit of playing around with, honestly.

But I mean, for anybody that has even a tiny inkling.

Creative juices in their brain.

it won't be hard for you honestly.

Mm-hmm.

. So just make sure you have all your, all the images you wanna have to use, kind of

set out ahead of time and probably upload it into your asset library beforehand.

Mm-hmm.

. Otherwise you can upload as you go.

But other than that, it's pretty plug and play for the most part.

So.

Good luck, . Yeah.

Thanks for joining us guys.

Andrew, thanks for coming on and sharing this with the people.

I know they will definitely.

Of course, this one.

Yeah, so if you like what we do here if you think our content's valuable,

like subscribe, share do all of the things for us and we'll see you next

time for our next video with Gas girls.

Thank you.