Artwork for podcast and then I did this
How to Build a Business in an Industry You Don't Know
Episode 43 • 2nd September 2026 • and then I did this • LuRae Lumpkin
00:00:00 00:39:52

Share Episode

Shownotes

He was supposed to become a doctor. Instead, six-time founder Cory Blumenfeld walked away from medicine to build companies in industries he knew nothing about — eventually creating a life by the beach in Mexico while helping business owners reclaim their time.

In this episode, Cory joins LuRae Lumpkin to unpack why execution matters more than having the perfect idea, how to validate a real problem before building anything, why delegation creates room for growth, and how putting yourself out there can lead to opportunities you could never have planned. If you're standing at a personal or professional crossroads wondering whether it's too late to change direction, this conversation is proof you don't need every answer before you begin — just the courage to take the next honest step.

In this episode:

  • Why ideas are common but execution is rare
  • Cory's path from pre-med to six-time founder
  • How to spot people who can actually execute
  • Validating a real market need before you build
  • Why visibility and trust matter as much as the product
  • Building a personal brand while keeping your day job
  • Defining freedom, fulfillment, and your own version of abundance

Chapters:

  • (00:00:00) Ideas are common, but execution changes everything
  • (00:01:00) Cory’s unexpected path from medicine to entrepreneurship
  • (00:05:00) Taking back your time inside or outside a traditional career
  • (00:09:00) Building businesses in industries you know nothing about
  • (00:13:00) How to recognize people who can truly execute
  • (00:18:00) Finding a real market need instead of forcing an idea
  • (00:23:00) Why visibility and trust matter as much as a great product
  • (00:28:00) Building a personal brand while keeping your day job
  • (00:33:00) Defining freedom, fulfillment, and your version of abundance
  • (00:38:00) Put yourself out there and let people discover your expertise

Links and Resources:

Thanks so much for joining us this week. Want to subscribe to and then i did this? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Follow

Links

Chapters

Video

More from YouTube