In this episode of Brand2Brand, Thomas and Veronica will journey into the mysterious and alluring crypto exchange space. Despite the vast riches some predict, cryptocurrency trading still strikes many investors and foreign governments as a money-making scheme rather than a sound financial strategy. In America, however, consumers, experts, and the United States government are warming up to crypto’s potential global economic impact. We’re pairing off two higher-profile industry leaders for this episode: Coinbase and FTX. Both brands spent millions on Super Bowl ads and taken on powerful partners and sponsorships in the sports world, and your hosts are looking past the buzz and the hype to see if crypto is here to stay - or another bubble bound to burst.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.