In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Amanda Shuman, founder of Carrylove Designs, to discuss the six brand assets that can help wedding professionals attract better clients, stand out in a crowded market, and build a brand that sells for them.

Amanda shares why branding goes far beyond logos and aesthetics, explaining how clarity, proof, and caliber influence the way potential clients perceive your business. She also discusses common branding mistakes, the importance of strong messaging, and how wedding pros can position themselves to attract higher-end clients without competing solely on price.

The conversation covers everything from websites and social media to client feedback, brand consistency, and even one often-overlooked asset that could be impacting every inquiry you receive.

If you're looking to strengthen your brand, increase trust, and create a business that better reflects the quality of your work, this episode is full of practical insights you can apply right away.

Amanda Shuman is the founder of Carrylove Designs and a strategist who helps businesses attract premium audiences, command higher prices, and build lasting brand loyalty through strategy-driven branding and marketing.

Highlights:

• The six brand assets that influence buying decisions

• Why branding is more than logos and visuals

• Common branding mistakes wedding pros make

• How to stand out in a crowded market

• Using client feedback to strengthen your messaging

• The connection between branding and pricing

• When it's time for a brand refresh

• One overlooked brand asset that could impact every inquiry

Connect with Amanda:

Website

Instagram | @carrylovedesigns

Instagram | @theamandashuman

Facebook

LinkedIn

Connect with Kevin:

Wedding IQ

Fantasy Sound

Instagram

YouTube

TikTok

LinkedIn

All right, folks, welcome to another episode of Mind Your Wedding Business. And I'm here with Amanda Shuman today. She's the founder and CEO of Carrylove Designs. How are you doing?

I'm good. Thank you so much for having me.

course. All right. Before we jump into the episode, the six brand assets that sell for you. Amanda, can you tell us a little about yourself and how we got you here today?

Yeah, so as you mentioned, my name is Amanda Shuman. I am the founder and CEO of Carrylove Designs, which I founded about, ⁓ man, nine years ago, which sounds crazy from saying that or coming up on a decade. And I kind of haphazardly fell into working with the wedding community almost exclusively for four or five years. Whenever I started my agency after getting fired from my corporate job, that's another story for another day.

Yeah.

One of my very first clients was Michelle Gainey from Lemiga Events. And she ended up being a great advocate for my business. And I don't even think that she knew it. so even just having that credit in the footer of her website was very helpful. And so I just started working with more more wedding pros. And as I said, almost a decade later, we have launched over 250 rebrands.

across the spectrum from multi-million dollar hospitality brands all the way down to solopreneurs and like husband and wife teams. And so we do branding websites and then marketing as well. So helping people to match up perception versus reality. You know, we work with a lot of companies that are doing amazing things, have full books, you know, they just aren't representing themselves well online. And so we help to close that gap.

Mmm.

of how amazing you are, how amazing your couples experiences they have with you, but showcasing that online.

I like it. All right. So we're here to talk about the six brand assets that sell for you. So you talk about the six brand assets that sell for you. What does that actually mean?

Yeah. So going back to that idea of people not having the brand assets in place to do the selling for them. And so what ends up happening is you go to a lot of networking events. You might go to a lot of, you know, coffee chats. You're doing a lot of the heavy lifting yourself where if you're not in the room having a quote unquote sales conversation, then sales are not happening. And so the idea is

Mmm.

Having these brand assets that are just that, they are an asset for your business and they are able to have the ability to spread your brand, have a sales conversation whenever it comes to like a website without you having to do all the heavy lifting so that you feel really confident if you say, hey, maybe if a client is going to ask you, what's your website? I'd love to check you out. It's not an embarrassed like, ⁓ well.

Hmm.

Still in the

works.

Yeah, still in the works or

I haven't touched it in years. It's really confident that that website or brand asset can be a salesperson for you.

love it. So what are the six different ones? Is there really six different brand assets?

Yeah, there really is. There's actually more than that. But I'm just going to go through the six like common ones. And the way that I look at this is through three different lenses. So for every single asset, we look at clarity, proof and caliber. So for clarity, that just means does this brand surface or brand asset immediately make it obvious?

Okay. Okay.

Okay.

what you do, who you do it for. Like if somebody has to read your website twice and be like, OK, wait, I think that they do this. Yeah, then we don't have the clarity. The the second one is proof. So does this brand asset show evidence that you are as good as you say you are? So can it can it show up and, you know, showcase the client result if you work with a multimillion dollar

What did they do? Yeah.

Okay, that makes sense.

Hehehehehe

weddings or you, you know, you're a wedding planner and you can manage 30, you know, vendors at one time. I want to see that proof on your website. I don't want to come to your website or another brand asset and look like, did you just start last year? And then the last lens that we look at for every single brand asset is going to be caliber. So does this brand asset communicate the level of work and not just aesthetically, but also if a stranger

Mmm.

lands here, do they immediately understand that you're operating at a premium level? Or does something feel off? And that could be within your messaging, your positioning. So we're not just talking about aesthetics.

i like that. All right, why do so many wedding pros underestimate the business impact of branding?

Why do so many pros underestimate the impact of branding? I think that we like to put the cart before the horse. We like to focus on marketing and like, I need to be on this platform. Everybody's on TikTok. I need to be on TikTok now. ⁓ what's the best posting times? I need to post more. And so we get really focused on the marketing aspect of it. But if your brand is not communicating,

Yeah.

That makes sense. We really do.

Mm-hmm.

going back to that proof, caliber, clarity, then you could be doing all the marketing in the world. It's not, you're not going to get that return on the investment.

All right, I love that. Makes sense though, because you gotta have, you I feel like in the wedding industry, we chase the big shiny new toy, you know, whatever it is, that's, you know, so, and probably where things get missed and get not taken care of, and that's probably going back to the clarity, things are not clear because all of sudden you're over here and then you're like, squirrel, we're all over the place.

Thank

Yeah, or we get we get hyper focused on a caption or even a hook. Like what what three second hook can I add to this? But what's the main positioning and messaging that you want to use to actually get your message across? The hook comes second. The caption comes way down the line. We got to focus on your brand first before that marketing is going to work for you.

Hmm.

Makes sense. All right. All right, Amanda, what's the difference between a brand that simply looks good and a brand that actually converts?

I think it's a lot of different things mixed together. For wedding pros especially, what I have noticed over the years is we do get hyper-focused on aesthetics because they're important. Obviously they're important. They're important no matter what industry that you're in. But going back to the positioning and the messaging, that comes back to your copy. What are you saying within there? That's a huge one where...

I hear a lot of wedding pros are like, well, we don't even need words. Like, you my portfolio is going to communicate. Yes, exactly, my work speaks for itself is a big one. And so I think the conversion lies in a couple of different things. The messaging and positioning, the copy and then also selling what is the.

my gosh.

My work speaks for itself.

outcome, the feeling that you want your couples to have at the end of the day. Whenever I look at websites, which we'll talk about for the services page, we get really caught up on, okay, and we do discovery call and then a questionnaire and then and you get so hung up on the process whenever that's not what people are buying.

Hmm.

Yeah, true. That's a good point because that's really where I think a lot of wedding businesses get stuck. They really try to figure that out. All right. So what are some signs that a business's brand is holding them back?

The biggest one is, and this sounds so cliche, but it's true. You will have a gut feeling whenever something feels off it like follow that intuition. There really is something off. Then you can back it up by numbers and data. I'm a marketing girl. I love me some some numbers and data. Most wedding pros cannot tell me this information, but it's really important that you know at the bare minimum.

Okay.

Hehehehehe

how many leads you get per month out of those leads. So let's say that you get 10 leads per month. How many of them are booking a discovery or consultation call? So let's say if you have 10 leads a month and we'll make math really easy. We get five, we get, let's say six. We get six consultation calls from those leads, which is great.

Yeah, thank you.

Which is good.

Yeah.

But then let's say that only two of them convert. So now we can start to see, are you getting enough leads? If you are getting enough leads, are enough of them converting and where are we losing them at? So if you're sending out, if you get 10 leads and six of them are booking calls with you, what's happening to the other 40 %? Are you not getting back in time? Is something not set up correctly?

⁓

I've had it where I've tried to book on people's calendars and I can't book for like two months out. Yeah, so there's little things like that where we can start to diagnose. And this goes back to is it a brand where you're not getting enough leads? Is it a marketing problem? Is it a sales problem? And that story really gets told through data.

⁓

Hmm. Well, that makes a lot of sense, I'll be honest with you. ⁓ How do strong brand assets help attract higher end more, or even if I'm middle, more clients aligned with what I'm trying to sell?

That's gonna go back to that three, like with the clarity proof in caliber. I don't want you to have, I was gonna say Lamborghini, that's gonna be the higher price tag. I don't even want you to have a GMC car, which is great, probably midline, suburban. I don't want it to look like,

Okay.

Yeah.

Mm-hmm.

Yep.

you are pulling up in a Honda Accord or a Toyota, that is going to make your ability to sell that much harder. Whenever your brand through that caliber proof clarity doesn't match the price point in which you are trying to get to. If you tell me, ⁓ yeah, our packages start at eight thousand dollars, but I looked at your website and I already put a number with what I think I value you at.

Gotcha.

If those two don't align, then you have an uphill battle to sell somebody.

That makes sense. When you go to a networking event, they tell you you need to dress the part and not, don't look scrubby when you walk in and you're trying to sell a million dollar client and you're wearing shorts or you're Lululemon or whatever.

That is very

true. I had a boss about 15, 20 years ago and she would tell us, she would say, whenever somebody walks, let's just say a UPS driver walks into the room to give us a package. said, I don't want that UPS driver to tell who is the CEO. They should be confused about who leads the company because we all are dressed the part.

Mmm.

That makes sense. gotta, you know, what is it? Dress for the job you want, not the one you have or whatever. Yeah, yeah. So, all right. So, Amanda, what is like the biggest branding mistakes you constantly see wedding pros making?

Yes, yeah, yeah, yeah.

I like that you had to take a deep breath. ⁓

Because I think this goes back to putting too much emphasis on the marketing part of it, where they're so obsessed with the marketing. And I'm like, yeah, but you sound like every other wedding pro whenever you look and sound like every other person within your industry, because we all start out with, know, I'm going to go look to this person. I really like the way that they run their business. Let me look to them for inspiration. But then you all start sounding the same. You all start working at the same venues.

OK.

Mmm.

Mm-hmm.

And if you can compare apples to apples, that's the fastest way to the bottom. That's the fastest way for all of y'all to get price shot. If you have a different message and a different positioning, then that makes it harder for somebody to compare apples to apples. And at that point, it's apples to oranges. And if you're building a brand, that's whenever people say, I don't care how much you are. I want to work with you.

Yeah.

That's the best thing we do when someone says that. Yeah. Especially I had someone, I had a mother of the bride lead the consult, you know, like I meeting with all of them. And that's exactly she said that before we even got started. And in my head, I'm like, well, OK, let's like let's focus on the nicer items. Let's go. Let's go higher and let's go.

Yes.

Yes, but that's a great feeling because then you already know that you have their trust ⁓ and it just makes you show up in a different way because you're like, man, you want to work with me. That's the biggest compliment that you can get in business.

⁓ 100%. I agree.

So you were talking apples to apples. So how should someone think about positioning themselves in a crowded market without, you know, looking like everyone else like apples to apples?

The easiest way to do this is I like to use the example of Graza. Have you heard of Graza oil? OK, well, if you go look up Graza olive oil before, and this is very visual. So if you just look up olive oil and if you imagine yourself shopping, if you went down the olive oil, they all look the same glass bottles like Italian looking labels, the same even like screw top.

No, I'm not.

Mm-hmm.

just very bland, everything blended in. Well, whenever Graza entered the market, their bottles are lime green and yellow. They're plastic bottles. They have like a spout top, like a drizzle top to them. And so right off the bat, if you are going down the aisle, they visually look different, but their positioning is different as well, where they are talking about, you know, not only just the olive oil

Okay.

itself, but they're talking about how it's like drizzle and how you can put it on different foods and how you can use it for, you know, a topping and crackers and stuff like that. And so they're still selling olive oil at the end of the day, but they're messaging in their their positioning from the way that they look to catch the first, you know, glance at that first impression. But also, what are other people within your market? What are they putting a lot of emphasis on?

Mmm.

And what can you put emphasis on that's different than what everybody else is that speaks to what your clients actually want? I think the most underutilized tool that everybody has in their pocket is voice of customer, where if you just get on 10 minute calls with past clients and maybe you could just give them a Starbucks gift card for, you know, 10 minutes of their time and ask very, very specific questions.

and take notes of like what specific phrases are they saying, what words are they saying. Your marketing then builds itself. You're just repeating and mirroring back to them what they're telling you.

Wow, I never even thought about it that way. That's great advice. And it's not, I mean, it wouldn't be that hard to do to start out, especially like people that you worked with that really, really enjoyed working with you. Like, yeah, getting their why and ask those specific questions. That's great advice.

Yeah.

Yeah, why did you choose us? What other options were you thinking about? What stood out the most to you whenever you were working with us? Different questions like that. And then you literally just copy paste and you can put that into your marketing and everybody will go bananas.

Yeah, that's great advice. All right. Which brand asset tends to have the biggest influence on the buying decision?

I think that this. ⁓ this is a good question. If you would have even asked me this. A year ago, I might have said I might still go with this. OK, I'm going back and between two. Your your home page is still. The ground zero of your brand, it is where.

All right. Well, let's hear both

Okay.

your images come together with your copy, come together with your visual, come together with your messaging. Like that is where your brand lives and like it's full glory. And it's also where if people start out on your home page, eventually they're going to make it to your social media. So Instagram is also a big one, just depending on which way.

Mm-hmm.

the viewer which route they take. mean, if you think back to somebody that you probably have worked with, Kevin, you probably started either on their home page or their website and then went to their social media or vice versa. So they both play a role in that customer journey.

Mm-hmm.

I do know, and it's funny that you say that because that happens, you know, whether the other day I was looking for a carpet cleaner, you know, and something that is so, you know, so simple, but everything was so like, like I was like, I landed on a website. I'm like, I don't even know if this guy cleans carpets, you know? And then I was like on another one and I'm like, ⁓ and like they're these pop-ups kept like trying to get me to put my information in before I even like came up with a decision. Did I even want to?

go that. know, like I haven't had enough time to, you know, like it was within five seconds. It was always like, give us your information. We'll provide you with a quote. And I'm like, well, I want to look like do a little bit more poking around before I do that, you know, that kind of stuff. So you're right.

Mm-hmm.

That's

my favorite way to do ⁓ research and reverse engineer it for my own brand. Last year before I spoke at Wedding MBA, I was looking for a hair and makeup artist to hire for the event. And I essentially made content out of it. I looked up 10 hair and makeup artists. I reached out to, we'll go six, I reached out to six of them. I heard back from three of them.

And, you know, this is what I liked about the process. This is what I didn't like about the process. And so I took notes of that for my own experience, you know, putting yourself in that place and be like, what did I enjoy? What was I looking for in that process? Am I providing that? And so that's a great way to kind of reverse engineer and think about yourself in place of your couples.

Well, I'm shocked you only heard back from three. No, I know, but I'm just like, so there was companies you reached out to that didn't get back. that's money. You're leaving money on the table.

I don't remember exactly. didn't...

Yeah.

⁓ Kevin, you would be surprised how often I hear that from people, from couples who are planning weddings, that they will not hear back from vendors.

⁓ wow. Well, okay. And so that goes to like a whole bigger point why the customer service and the business side of the wedding business, it needs to be fixed because you get people that have that bad experience with one wedding vendor, doesn't matter who it is, now we're all bad people. You know what I'm saying? And I think the people that are out there that are providing good customer service and providing a good experience for their clients,

Yeah.

Right.

are the ones that are going to get booked faster. All right. So how does branding affect someone's ability to raise prices confidently? Because this is what we all want to do, don't we?

Yeah, absolutely.

Yes, this goes back to that concept of putting, you know, a Toyota ⁓ or putting a Lamborghini sticker on the back of a Toyota. It is very hard whenever you anybody, anything that you go to. The first impression matters and they are valuing you. They are putting a value on you within there literally is a stat. I don't know the stat off the top of my my head, but it's like point.

Yeah.

You point three seconds before somebody already puts a value in an opinion on your brand. Yeah, it's no less than like point three seconds. the first impression that people see visually before they can process a word.

Wow, three seconds.

0.3 holy cow

It is what they visually see as a first impression. And we have all done this. If you go to a website and you're looking for a service provider, I'm sure whenever you're looking for a carpet cleaner, you went to a website and you're like, is he even cleaning carpets? Like is this website from 1998? And so that's the biggest thing is, you know, visual brand does matter, but it plays one aspect or one part of your brand, but definitely a big

Mm-hmm

Yeah.

There's nothing worse than going to someone's website and going, they built, the first thing I think of sometimes is like, they built a website because someone told them they needed a website. Yeah, and so it, because the website makes no sense. And I've seen that in the wedding industry, I've seen that in other industries as well, but it's just like, the website is doing the business of disservice at one point.

Right. Yeah.

I tell people that I say your brand is either actively working for you or it is actively working against you. There is no neutral zone.

Yeah, it makes a lot of sense.

All right. So let's talk about a little bit about consistency. you know, because we were talking about, websites and social media and all the different things. So what role does consistency play across like websites, social media, you know, the client experience, you know, like maybe even from the inquiry phase all the way across to the wedding day?

Yeah, plays it. Consistency plays a huge role in a couple of different ways. If I think to social media, I'm sure you've had this experience to where I have looked at somebody's website and then eventually, as said, we make our way to Instagram and I see that they haven't posted since like 2020 and I like, man, maybe they went out of business during the pandemic. Maybe they're not even like around anymore. So that consistency right there can kill that potential lead.

Mm-hmm.

But then there's also consistency, like you said, into the client journey. If you want to be charging 10,000 plus dollars, but you can't deliver an experience that speaks to that, then you can bet that you're going to get reviews. You're not going to get referrals. And so there has to be consistency not only in your brand and the aesthetics and the messaging of it, but then can you carry that?

level that caliber all the way through.

It just seems like it's an important process. It's all got to match somewhere. They're not seeing one logo here, different logo there. I don't know. I've seen that before. On some social media, I'm like, oh, that doesn't look like their vehicle. Even the vehicle they deliver with look like the branding on the vehicle looks different. What's going on?

Yeah.

Yes, and that does, it's very small, but over time, if you have little hiccups like that, it does slowly chip away at the trust that somebody has within your brand.

sense. right. So AI is all we talk about now. So ⁓ I feel like you're my fourth podcast recording today and AI has come up every single time. how is AI affected like branding or what you do for a living? know, like, it helped it? Has it made it better? it or is it making it worse? Harder for you to do your job because clients thinking they can go out and do it themselves and next thing you know they have

five different logos and five different spa, you know,

It's definitely a double edged sword. In some ways it makes like what we do in our processes easier. Small example of this. A small example of this is ⁓ for our clients we would go and we would pull all of the testimonials and reviews across like wedding, are they not, know, Facebook, Google. And I would literally print them out and go through and like highlight these reviews. And what do I keep, you know, see reoccurring? What are these themes? What are...

words that they're using. Now I can use, you know, AI to pull out these, you know, different trends and this data that I'm getting from these reviews. It's a small example. At the same time, we get a lot of clients, not a lot. I shouldn't say a lot. We get a few clients who hired us to do a job and then whatever it is, I can tell that they like uploaded it, fed it to AI.

and they provide us feedback. And I'm like, okay, this is great. However, there is

With AI, it is just regurgitating what it is learning. And so it doesn't have, well, first of all, 10 plus years within the industry. doesn't have that lived experience that can understand the nuances that come with branding and marketing. But you also have to come to AI with your own point of view and then train your model

Yeah. Yeah.

on that point of view. And so if you were just uploading this, then it's just going to regurgitate what it's learned from other places without, you know, that nuanced ⁓ personable element to it. And so, like I said, I could go on, but it's a double edged sword for numerous reasons.

No, it makes sense because, you know, I always say like, you know, the claudes and the Gemini and the ChatGPT they're like the greatest hospitality worker ever. They're there to please you and feed you what you want to hear. You know I'm saying? Like, you don't sometimes get constructive feedback, with what you ask because they're blowing smoke up you, you know what? know, because they're just wanting...

Yeah.

Hahaha!

They're like, yeah, you're great, Kevin, you're great, Amanda, you're great. they keep clicking and feeding me, keep subscribing, you know, you're wonderful. It just, I don't know. I have a love hate relationship with it right now, but I just, there's some things that are just, you know, like you said, with taking your reviews and going through that, it makes a huge difference, I think, where you, like that data work that, yeah, just.

The data work, yeah. Not the thought leadership

portion.

Yeah,

and that's the part where, you like you see the commercials where people are having a conversation with Gemini, you know, like, that's weird. anyway. All right, you were talking about Lamborghinis and Honda Accords earlier. So how can wedding pros create like a luxury perception without feeling overly polished or inauthentic?

What I used to talk about a few years back, which is still relevant today, is, and especially with the rise of AI particularly, like now if you don't use AI and you show up on LinkedIn and actually write something by yourself or you write a caption by yourself, that stands out because everybody else is so heavily relying on AI.

Mm-hmm.

And so that personalization, like showing up what I have noticed in the past couple of years. And I think that this is especially true for wedding pros is building a personal brand, whether that is personal, as in we are building, Kevin, you as the provider or a personal brand that maybe you are a wedding venue. But how can we bring personalization to it?

that's not AI. And so I think that showing up and showing your personality is becoming a bigger asset than it already was before.

Good advice. All right. Feeling a little outdated or inconsistent, you know, for someone who's feeling that way. How can they or where should they start if they're feeling, you know, outdated or inconsistent with their brand?

I would tell you to first of all, start with your messaging and your positioning. Wait for the aesthetics. You need to start with what are you trying to convey doing that voice of customer with your past couples, understanding what messages you need to get across to your couples, what stands out to them, what words are they using.

Okay.

and then worry about the aesthetics after that. ⁓ In doing what you can. I'm a huge advocate for if you are just starting out, like go spend a thousand dollars on a template and customize it yourself. I think that we like to think of branding in terms of doing this big monumental rebrand, like refreshing everything, which

Mm-hmm.

course has its time and place, but if you're just feeling like outdated and you need to have a refresh, ⁓ those are great places to start.

And how often should you do like a refresh? And then how often should you do like a complete rebrand? Like, is there like a good amount of years in between the two or?

For our clients, we typically see them coming back or refreshing rebranding, not necessarily like a complete rebrand where like we're doing a whole different color palette and logo. like once you have that established, ⁓ if you've noticed like McDonald's or Nike or Apple, like they don't typically do a huge total.

rebrand where can you imagine if like McDonald's arches, they did something completely different, but they are refreshing it to keep it modern with the times. ⁓ But for our clients, we typically see them come back anywhere from three to five years, and that's mostly dependent on how fast they're growing. And so for one of our clients, she came back to us three years later, because whenever she first started with us, she was a photographer, whenever she first started working with us,

Hehehehehe

Yeah.

Okay.

She was just doing like three to $500 shoots and her work was phenomenal even at that time. And so she branded with us the first time and she automatically went from shooting like three to $500 shoot shot up to $3,000. And that was just because the packaging finally matched the caliber of what she was shooting. And then a few years after that,

Mm-hmm.

Go well.

She went from $3,000 to now doing 10,000 plus dollar packages. Yes. And so she came back to us because she was like, man, you know, this this website worked for me at $3,000 price point. But now, you know, I'm working my way into 10 K plus in that needs to have different messaging, different positioning, a different wrapper on it. And so three to five years is a good

good for her. That's amazing.

a timeframe just depending on how fast you're growing within your business and ⁓ what those pivots look like for you along the way.

And do people ever come in and go, I want a new logo, I want new colors, like ever do like a drastic change?

yeah, absolutely. We've had people that are branding for the first like having their first what I call like big girl, big boy brand where, you know, they've kind of piecemealed everything together. They may have gotten like a logo all from Etsy or they might have done it through ChatGPT now. ⁓ But now they're ready for something that is.

Okay.

Yeah, now probably, yeah.

more cohesive, they're ready for you like an actual brand kit where you have like custom patterns and elements and know graphics and not just one logo, but you have a whole logo suite. And so at that point, yes, like we will for sure do a first big girl big boy brand.

No, it makes a whole lot of sense. All right. So what's one small but high impact brand change that someone can immediately do to improve their perception?

Okay, this one, you probably would have never thought of this. I could probably give you 10 guesses and you wouldn't have guessed this. This is the highest traffic brand asset that nobody thinks about. Do you want to take one? Yeah.

Okay.

I was saying, I play? it

your Google listing? Okay, no, then I don't know.

No.

It is your email signature.

⁓ See, I would have never guessed that.

Yeah,

your email signature, if you think about it, you send out tons of emails a day to ⁓ clients, to prospects, collaborators, press features, anybody you met at a networking event. And so your signature is at the bottom of every single one of these emails. And you probably haven't either one thought about it or touched it in years. So this is the one brand asset that you can easily fix today.

Mm-hmm.

And so I recommend on your email signature having your name, your title, one link or a couple, depending on your business setup. If you are just like a venue, ⁓ if you are just a photographer or you're not like wearing multiple hats, then having one link to your website.

If you are building like your personal brand and doing like speaking and stuff alongside of it, then maybe having like your website and a press kit or your LinkedIn. And then if you can have your logo in your picture as well. But that is one brand asset that's very high traffic that most people do not think about.

Okay.

Now I know there's a bunch of service, like what's the best way to have a good email signature? Is it through one of these companies or the just, is there, you know, just adding it to your Google or whoever you use or is there, you know, cause I know there's services out there that provide that.

Yeah, I don't use a service. So for me personally, I am a Gmail user and I use the signature within Gmail and I have a photo or a logo in there. And then it's just text with hyperlinks. And so it still looks pretty informatted. But yeah, there are different services. We have clients that use Canva to create like an email signature as well.

Okay.

Okay.

But yeah, I just use good old Gmail's built in. Like if you go to settings and then you ⁓ look at the signature settings.

Yeah.

Yeah, yeah, no, I know. know Gmail's pretty good. A lot of wedding pros are using, like, my email is [email protected], [email protected], and they're both on the Gmail platform, so.

All right. Well, Amanda, I think we made it to the end. good. Well, we'll have to have you back. All right. So Amanda, where can listeners learn more about you and connect with you?

Amazing. This has been so much fun. I can get to you going.

Yeah, so you can I'm on Instagram if you want to see the agency side. We are at Carrylove Designs. C-A-R-R-Y My name is Amanda. The agency is Carrylove Designs. I get that a lot. ⁓ But if you want to follow along with more my personal brand and where I do more education style stuff, I am at on Instagram and I offer.

Go ahead.

audits. So if you're like, man, I have that gut feeling, something seems to be off, but I'm not sure what it is. You can DM me, I will do audits for you. And that way it's a 360 look at your brand and your marketing and we can kind of tell you ⁓ what we see from from our perspective and give you some helpful tips.

it that it says THE Amanda Shuman I know, I know, but that makes it sound so much more official. So, all right, we will have all Amanda's information in the show notes and the weekly email blast that goes out as well with the episode. Amanda, I can't thank you enough for being here. We really appreciate having you and you sharing your perspective and we really appreciate it.

Yeah, Amanda Shuman was taken, so we're the Amanda Shuman.

Ha

Yeah, thank you so much.

All right, folks, we want to remind everyone, if you have not done it yet, hit the like and subscribe button and all the different platforms that you listen to. And we will see you next time on another episode of Mind Your Wedding Business.