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In this episode of Funds and Founders, we sit down with Tomer, a former structural engineer turned serial entrepreneur. Tomer shares his journey from designing skyscrapers to building multiple successful businesses, including an e-commerce brand, a virtual staffing agency, and an innovative product company.

Learn how Tomer:

- Transitioned from a 9-to-5 job to entrepreneurship

- Built a 7-figure e-commerce business

- Successfully launched a product on Kickstarter

- Developed and scaled a virtual staffing agency

- Balances multiple businesses and projects

Whether you're an aspiring entrepreneur or looking to scale your existing business, Tomer's insights on product development, e-commerce, and business growth are not to be missed!

Timestamps:

0:00 - Introduction and Tomer's background

3:06 - The importance of business models in entrepreneurship

7:52 - Transition from engineering to e-commerce

12:02 - Insights on private labeling and wholesale

18:42 - The birth of Sableflow and product development process

26:28 - Balancing business relationships with family and friends

31:16 - From concept to finished product: The Sableflow journey

37:05 - Kickstarter campaign strategies and lessons learned

42:39 - The transition to Effortless Hire and virtual staffing

46:10 - Common mistakes business owners make with virtual assistants

49:29 - Misconceptions about offshore hiring

52:27 - The importance of hiring before creating SOPs

55:24 - Three valuable resources for entrepreneurs

59:20 - Startup tech stack and tools

1:01:24 - Favorite entrepreneurial stories and lessons

1:06:13 - Closing thoughts and where to find tomer's businesses