In this Startup Survival episode, we are covering a topic that many entrepreneurs are hesitant to address (and I was too): Do I really need to build my personal brand, too? (What if I don’t wanna? ;))

If you follow me on any other platform, you know that building my personal brand is something I actively work on (I mean, you’re listening to my podcast right now). So you might be surprised to learn that while I think a well-defined personal brand is super important, it’s not necessarily what every entrepreneur needs to focus on. 

In this episode, I’m sharing how I went from being super against having a personal brand to bringing in more than half my company’s revenue through my LinkedIn. At the end of this episode, I outline the steps for building a strong, lead-generating online presence and when it makes sense to prioritize your personal brand.

Sign up for my weekly letter that’s mentioned in this episode: https://www.jackiehermes.com/sign-up-now 

Episode highlights

01:23 I really wanted my company to be able to stand on its own two feet, so I was reluctant to build my own brand separately. 

05:43 Let’s take a look at factors to consider when building your brand. 

11:10 Create a plan that’s sustainable for maintaining your brand presence. 

More about the show: ​​www.jackiehermes.com/podcast

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