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Marketing and Finance (MAF) Podcast - Roger Edwards interviews great people from Marketing and the world of Finance 27th May 2015
MPAF45 – Paul Avis on How to Grow Group Life with the Auto Enrolment Land Grab
00:00:00 00:38:20

MPAF45 – Paul Avis on How to Grow Group Life with the Auto Enrolment Land Grab

MPAF45 – Paul Avis on How to Grow Group Life with the Auto Enrolment Land Grab

Why does Group Protection receive so little attention?

Whilst Individual Protection struggles to achieve growth, and seems locked into a pointless price war and complexity race, Group Protection looks to be gathering momentum. Simpler products and processes show group providers are listening to customer feedback and embracing digital technology. But the spotlight still shines on Individual Protection.

My guest today is keen to change that. He’s already appeared on the MPAF Podcast talking about Auto Enrolment for Group Income Protection. Today he tells us about the opportunities in Group Life Cover.

Hear Paul talk about the his determination to grow group protection, the research he’s carried out and the simplicity he has championed for Canada Life’s product development.

Listen to his ideas on how to grow Group Life sales and take advantage of the Auto Enrolment “land grab”.

That’s all right here in episode 45 of the Marketing Protection and Finance Podcast.

Who is Paul Avis?

Paul is Marketing Director at Canada Life Group Insurance, and before that has had marketing roles at Legal and General, Unum and Aviva.

A keen sportsman, Paul notes his interests as Bath Rugby, Somerset Cricket, Swindon Town Football, Diving, and Skiing.

He also says he loves the Caribbean Island of St. Lucia and is about to obtain dual citizenship of the Caribbean by marriage.

For links to the books and apps mentioned by Paul please visit http://rogeredwards.co.uk/MPAF for the show notes.

Links and Show Notes.

For links to the books and apps mentioned by Paul, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk