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#117: The Best Content Framework to Influence Your Buyers for Demand Gen Marketers
Episode 1611th December 2023 • The B2B Playbook • Kevin Chen & George Coudounaris
00:00:00 00:43:08

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Are you ready to transform your B2B demand gen marketing strategies? Dive into this episode of The B2B Playbook, where we unravel the most effective content framework for demand generation marketers.

Understand the intricacies of influencing buying journeys and discover how to utilize these insights to make a significant impact in your B2B space. From exploring the five stages of awareness to implementing practical, actionable strategies, this episode is a goldmine for anyone looking to elevate their B2B marketing game.

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00:00 - Introduction to B2B Playbook

03:50 - Understanding Demand Generation

10:00 - Uncovering the Five Stages of Awareness

15:30 - Addressing the Unaware Stage

21:10 - Tackling the Problem Aware Stage

27:40 - Exploring Solution Aware Content

34:00 - Delving into Product Aware Content

40:50 - Most Aware Stage: The Final Push

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S05 E117 - The B2B Playbook

#b2b #b2bmarketing #digitalmarketing

#b2bsaas #contentstrategy

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