What investments are you making in your agency to continue growing and scaling? It’s important to invest in the right thing in your agency to avoid working hard to stay in the same exact place.  

In this episode of The Agency Blueprint, we talk about the time and financial investments you have to make for the growth of your agency. We discuss the value of investing in active marketing and how it invites criticism which leaves room for growth.  

Listen in to learn how to enhance your business by making your product better for people to want to stay longer and refer others.  

Key Questions:   

• [01:42] What is at the core of why agencies don’t invest in their marketing? 
• [06:23] Have you set things systematically that they can be done without you? 
• [11:40] Are you an excellent salesperson or just subpar in your craft?  
• [19:28] How are you investing in personal development, and is it working for you?  

What You’ll Discover: 

• [01:26] Why agencies don’t invest in marketing plus the value of investing time and effort in marketing and lead gen.  
• [04:53] How marketing invites client criticism, which will push you to a growth point.  
• [06:23] How systems and processes teach others to put out fires on your behalf.  
• [10:20] How to protect your mental well-being and creativity by delegating most tasks.  
• [11:40] The difference between an excellent salesperson and a subpar salesperson.  
• [16:29] The importance of spending time developing your team and ensuring they’re the best they can be. 
• [17:42] The importance of investing in yourself during hard and easy times for growth. 

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