What if the most powerful thing you could do for your business today was to stop hiding parts of yourself?

In this episode, I’m joined by Lisa Dunford Dickman, traveler, life coach, art medicine woman, and African safari retreat leader. Lisa spent 15 years as an author of over 40 Lonely Planet travel guidebooks before following a deeper calling into transformational coaching and retreats.

Today, she leads people to connect with the animals' wisdom, awaken deep wonder and return home forever changed, embodying how divinely loved they truly are.

Lisa shares her “Lessons from Lions” the philosophy she built after life-changing encounters with African wildlife. She explains why compartmentalizing keeps us stuck, how to align our business with our true values, and why giving yourself permission to be all of who you are makes you more magnetic both in business and in life.

This conversation isn’t just about strategy,  it goes straight to the heart of what it takes to build a business that energizes you, lights you up, and radiates your personal joy out to the people you serve.

Key Takeaways:

• Bring All of You: You’re more powerful when you integrate your passions, values, and creativity into your business.
• Stop Compartmentalizing: Your business, hobbies, and personal values all feed each other, they’re not separate.
• Follow what lights you up: The things that energize you personally can become the most magnetic part of your business.
• Serve Yourself First: When your business fuels and inspires you, you naturally attract and impact others.
• Lead With Values: Identify your values and build your business out from there.
• Pause before action. Taking a breath and centering yourself can shift everything about how you respond.
• Energy is Contagious: The state you embody is felt by customers and shapes their experience.
• Experiment often: Try new things, see what aligns, and let go of what doesn’t.
• Give yourself permission: You don’t need outside approval to be who you are.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About Lisa:

Lisa Dunford Dickman is a traveler, a life coach, an art medicine woman, and an African safari retreat leader. On her Open to the Magic (in Africa!) sea-to-safari transformational retreats, Lisa guides clients to connect with the animals’ wisdom, awaken deep wonder, and return home forever changed—embodying how divinely loved they truly are. Before becoming a coach, Lisa spent 15 years helping others explore the world as the author of more than 40 Lonely Planet travel guidebooks. She’s lived in six countries and speaks four languages (five if you count Texan! ;)

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion. 

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/

https://www.instagram.com/sharon_galluzzo/

https://www.linkedin.com/in/sharongalluzzo/

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Lisa Dunford Dickman: Thank you. Thank you. It is so good to be here with you.

We're so glad to have you, and I love our conversation today is going to be, like I said, a little bit different, and I just resonate so much with Lisa's philosophy and the way she runs her business and what she does and how she shows up. And so I wanted her to come today and

talk about that aspect of being in your business and being in your life, and how much more powerful you can be when you actually can embrace this philosophy. So welcome Lisa. So thank you, Lisa. Lisa, what is, what is the I will? You have a very you have a very specific ideological approach to how you

can be powerful in your life. Tell us about that

Lisa Dunford Dickman: I do. So for me, I call it lessons from lions, because that's really where I learned it was like by being true to myself, by being true to what really lights me up, what really makes me feel most alive, not just in my business, but in my life. That has, what has exponentially

grown my business being more of who I am, so that I can be more powerful in my

business. And when you say lions, you actually mean the the the animals with the man, like we're talking legitimate African lions, right?

Lisa Dunford Dickman: I do so I, I was a travel guide book writer. I traveled the world for Lonely Planet for a long time, and I really loved exploring my world. And then I really got the call that I wanted to go deeper, like I wanted to be of more service. Yes, I always felt I was being of service by helping

people explore their world. But I wanted to go deeper into that healing, transformational exploring your world. And I, while I was doing my Martha Beck life coach training, a very serendipitous story for another day, I got invited to go on a retreat in Africa. And it just, I get really wordless, because

it just blew my life open, like the awe, the wonder, like of this magnificent planet we live on that is always all around us. It's just a little closer to the surface in Africa now, and I could really see what was real and what was not real, like this life and death struggle with cheetahs and Impala real, what

my mother in law thinks of me

not so real. Wow, wow. That really puts in a lot of things in perspective when you act very quickly, ah, and focus on something other than what is in front of you in your everyday

Lisa Dunford Dickman: Yes, and so you're removed from it, and you're connected. It's really hard to it's really easy to feel separate when we're behind these different walls or behind these cameras, right? But when you're out in nature all day long, when a lion nest climbs a tree 10 feet in front of you and it it

grabs a tree around it and looks at you and says, I see you, and not in some scary I'm going to eat you kind of way, like I'm looking into your soul kind of way. Yeah, it's just hard to feel separate. It's hard not to know how connected we are to everyone and everything around us, that that line is more like

me than it is different looking out. Where it's young, wanting to get by in life, checking out threats like Safari vehicles, you know, yeah, and that sense of oneness and wonder. I would connect with that when I was over there in South Africa. And I would bring it home, and I would be lit up to, like, really

see things in a new way, and really focus on what's true to me, and then after a while, it would wear off, like peak experiences wear off after time, right? And so when I was creating my coaching business, I was doing a business retreat, and I got a message. We were asking our retreats, I mean, our

businesses, as you do, we were asking what it wants next, and it said Africa. And a lot of people had a lot of opinions about that, correct? Oh, well, here's, uh, here's my travel agents number. You should go back again. And I'd been at this point, I think I'd been five or six times already, because I

just couldn't get enough. It was like going home to a place I'd never been before. And so I was No, I don't think that's that I could take money out of savings and go if I wanted. And they're like, Oh, well, you need to hold a retreat yet there. And I'm like, or you need to take people on a tour. And feeling in to me,

none of that felt aligned. And what felt aligned was doing 100 day project called Lessons from lions, where I did an art project where I posted a picture of a lion I had taken one a day for 100 days, and reflected on how I wanted to bring that into my everyday life. Oh,

I what I love about what you just said is you mentioned it peak experiences go away like we just went, we just went to Europe, and that's, you know, it was amazing and wonderful and and life changing, and the things that you see and the way it changes you because you're not where you normally

are, is, is wonderful. And you're right, it does go away. So spreading something over 100 days, that's not quite half a year. I'm trying to do math in my head. I don't even try that year like, that's like three plus months, right? Right? About four months, spreading something out that long, because you keep

revisiting it and revisiting it and revisiting it, that actually can create a deeper, longer lasting transformation and a deeper, longer lasting mindset shift and way you see your life and the way you see your business, right,

Lisa Dunford Dickman: absolutely. And it was part of my process to because I really wanted to be able to bring Africa home with me. I really wanted to be able to live Africa, to live that, knowing that we are divinely loved, always supported, that we are not separate, that we're one, that we can discern what's

real and what's not real. And I wanted to live that at home. That's what my business was calling to me for and so I really went deep, including that project, I went deep for a year developing my own processes so that I could live that way on a daily basis for myself first and then teach my clients my tune in

and trust process the ways to integrate these things so that they can live from that place of truly being loved. Yeah. And what difference that makes in your life?

It really, really does, and to know what lights you up from the inside is really, really powerful. And we talked a little bit about this before we got on the camera. And one thing that you did is you created a business around what lights you up. You created a business from who you are. And I

think a lot of times, business owners will compartmentalize, or they'll have a business and it's not their personality, it's not their it's not who they are, and that is totally okay. It's totally okay to have a business that's not, you know, you know, I have a dry cleaner, but I'm not a dry cleaner at heart,

that's not my passion. I and I get that however, there is a way to show up authentically and run your business, no matter what that business is from what lights you up, and that is an area that you are an expert in. Can you talk about that a

Lisa Dunford Dickman: little bit? Yes, it's really about permission, giving yourself permission to be all of who you are. So So, for example, the when I was first creating my business, and I was doing one on one coaching, but I was thinking about getting into retreats, a lot of the conventional. Advice

is to start small. You need to do a webinar first, that goes to a three day event, that goes to a retreat, or you need to do a domestic retreat first. And I started doing that, I started creating a domestic retreat, and it just didn't light me up like it wasn't going anywhere. Roadblock after roadblock. It

wasn't and then the thought of taking people to South Africa so they can have their own lion moments. They can feel that shift in their body, you know, that embodied knowing of how loved they are, you know. And and everything took off. It was very serendipitous. The way the people came in. I really

embraced, and I embrace it in my marketing and my free gifts and my things, because this was what was alive for me. And that's when it really took off. When I stopped like, as we talked about, it's really good to know all the business strategies. It's really good to know about sales. It's good to know about

funnels, it's good to know about marketing. And then there's what's alive for you. Mm, hmm. And choosing the platforms that work for you, choosing whatever works for you, is going to make you infinitely more powerful. Yeah. And Africa worked for me, and so I followed that, much to the chagrin of some business

coaches. And it worked, yeah, and I just, I've, I've talked to clients who were doing really good coaching over here. For example, He was a really good coach, and then off handedly, one day, he mentioned his love of diving, of deep sea diving, which a whole wealth of metaphors for your marketing,

you know, like, about going deep, about, you know, putting yourself in a new environment. And he really thought of those two things as separate parts of his life, right? Like, like, that's a hobby. That's not my coaching, and my coaching has to be this, but even if it is dry cleaning, filling your space

with things that you love and light you up is going to be magnetic, right? Because we we're energetic creatures. We're all made of energy, and when we're in that higher vibrational state, others entrained to that, and who doesn't want to feel like love, joy, passion, right? You know, so even if you're

filling your dry cleaning space with things you love, it's going to become more magnetic. The more you you are, the more magnetic your business will be,

absolutely and if you are in that environment where you have a business that's maybe not you started it for whatever reason. It's not what lights you up, bringing in the things that you do love, bringing in what makes you feel connected and authentic, and you're gonna and and loved,

that's going if you bring that into any space, that's going to make the space more you, it's going to make the space more connected to who you are. And if you have a business, and it's like, you know, you go in and you feel like you're going to work, and you do the job, and then you leave, or you you know,

you're not that connected to the work. Then, you know, find a way to be connected. My husband and I had a business that we ran for over 10 years, and to be honest, the work that we did, I was not terribly connected to the task of the work. I was connected to why it was important to our customers. I was connected to

talking to people and hearing their stories, because that's where my that's where that's what lights me up, is being around people and talking to them, and so creating the space that I loved within this business, that you know, was my husband's passion, and I passionate about him, so I

wanted to go along with it. So, you know, but finding that spot of what in the business makes you happy, that can go a long way. And then if you pull in the other pieces that bring you alive into that space as well, then that just makes it more warm and deep and connected and makes you want to go there?

Lisa Dunford Dickman: Yes, 100% and so that's a really valid question for listeners and viewers to ask themselves, what really lights you up like what really brings you alive? So even in writing Lonely Planet guidebooks, there were some tedious elements to that way. Back then, there was not an

Internet, and there was a lot of connecting when I first started. There was not the resources we have now, and there was a lot of like collecting the train schedules and the store open hours, which was, you know, and you think traveling is all this glamorous, but you have to cover three little villages in one

day. You have, you know, you have two days for a giant town. It's not sipping pina coladas on a beach and reviewing the beach boy, you know? So there were aspects of it that were not so fun. So even if, in a job you do like, there can be aspects that are not fun. But I really stayed connected to, I am helping

people explore their world. I'm helping them go deeper. So like, what is the deeper meaning? Like you were finding meaning in supporting your husband. You were finding meaning in connecting with others in your business. So like, what is the deeper meaning you can connect to? So there are, what are my

interests? Like diving or Africa, and how can I bring my interest into my business? And then there how, what are my values, right? And how can I bring my personal values into my business? And those are really good questions to be asking yourself.

So talk a little bit about how values like, like, talk a little bit about, how do you even know, like, what are your values, and what are your business values, and what are your personal values? And is it different? Talk a little bit about around values, whenever we use that

Lisa Dunford Dickman: term. So, so you talked about connection. Mm, hmm. And like, relationships could be a value, like, if you value having positive relationships or having good relationships or spreading joy in the world, it's like a think of it like a What feeling states do you want to spread?

Oh, what feeling states do you want to spread? How many of you have taken the time to sit in in your business and think about when customers interact with my business, what feeling states do I want them to have? This is a great way to start thinking about, about and

Lisa Dunford Dickman: what and what ones do you want to have, like so say, say you're, say you're a Hertz Rental Car driver. I after I read A Course in Miracles, which is a spiritual book, I was like, Oh my God, that would be the best job in the world, because you get to love on people every day.

You get to make them feel supported and held. And at a busy time when they're hectic and they're going places, you can be a moment of calm for them, right? And it all depends on how you look at it, and what you want for yourself and what you want for the people you're interacting with. And there is a

good way to connect to that, okay, so before you take any action. So it's, I think of it like the three Bs, because so often we were on autopilot. We're going through those tasks in our daily job. We're not connecting to our values or what feeling state we want to spread. We're in our head. We're just

doing the things. But if you, and a lot of you know a lot of your listeners will be soul led and will have morning practices, and may connect in the morning, but then, like the peak experience, that wears off too, right? We connect into what we want, what we want to share, what we want to spread, in the

morning. And then, you know, we get busy, so before you take an action, especially if you're not clear, I suggest using the three Bs. Okay, so, so always remembering before action, you breathe and you be and just taking two minutes to close your eyes and place your attention on the center core of your body,

between your heart and your abdominal or womb space, and really feel into that quiet and that groundedness, and really go home for even Just a minute, like breathing deeply into your abdomen, feeling like what it feels like to be connected to all that is connecting to that feeling state you want to

spread. And then that's when intuition can bubble up. And then that's when your action is coming from your true self, not from the head, not from the mind or the busy or the shoulds from like your true north. And so just taking a moment before action to breathe and be can be a very simple way to connect to

those values and to discover more of who you are.

That's really powerful. And I would say that most people spend their day going from task to task to task to task to task to task to task and not stopping, and also maybe feeling like I don't have time to stop. And the irony of that is that if you took the. Time to stop breathe, get centered, be

with yourself and what you want to create. You're you actually will create more things that are in a you'll be more efficient, is what I'm trying to say, the word Absolutely. You'll be more efficient. You'll, you'll, you'll, because you're now going into it without, without, not without thinking, but without

the baggage that comes with the thinking. I Yes, the pressure. I am a very much with my head. I lead with my I'm thought, I'm always in my head by I'm thinking, I'm always thinking. I'm always so returning back to and I'm a fast paced person too. So returning back and taking that moment is not something

that I would go to naturally. I remember whenever back to what we're talking about, the the business that my husband and I had, we had people coming in and out of the door all day long. We had people calling all day, and I was trying to get tasks done at the same time. And I found that whenever I would when

someone would interrupt me, it would be like a trigger, like I'd be like and I know I can't answer the phone that way, and I know I can't greet someone coming in the door that way. So I without even knowing this process, I literally would, especially I started with the phone. I would say the phone to

ring. I get interrupted. I'd feel that immediate stressor, and then I would stop, and I would literally take a deep breath, reset myself, and then I would answer the phone, and it got to be I did it every single time. So I got to be where it was a split second it took me to make that transition. However,

initially I actually had to take the deep breath, had to stop and then go to the next task. And it actually changed every and made our business so much better, because now I'm not answering the phone annoyed. I'm not greeting someone coming in the door with an attitude, because I have recentered into what was

important, which was customer service and being present for the customer. I actually took that moment to do it, and then it became an a natural habit,

Lisa Dunford Dickman: and that's so beautiful. And I would argue you also took that moment for yourself, right? So to be in the state you want to be in, you don't want to be aggravated and, you know, feeling impatient, you want to take that breath and take that reset right for you first. Because I think that's

another lesson I had to learn. Is when we're our businesses are for us first, like and so that's why following our interests, following our values, following like what's alive for us makes such a difference. Because, like when we're lit up and our businesses transforming us first, then we give permission

to others to do that, it becomes more powerful. We're more magnetic, you know? And also, isn't it just nicer to be in peace when you're answering the phone? Yes, then in that, like, I get that knee jerk response. I have that when somebody bothers me all the time, all the time, I'm here for that. And like, Who

do you want

to be? I loved what you said, sorry to interrupt. Oh, please. I loved what you said about that your businesses are for you first, because I am very much like when I'm thinking about my business and other people's businesses, when I'm coaching them and I'm working with them on their

business, like, what is the what's the perception of the person who's coming in? You're solving their problem. We I, because I write, try to, you know, change that paradigm into thinking about the other person. And you're right, we do that, that that's a little bit unbalanced. We also need to

remember that it's for us too. And I that's that was a really great point that you made, and it reframed for me as well, you know, because I think so much we think about as business owners, of what's in it for us and how to do it and the things we do. So I work a lot on changing that perspective. So thank you for

that balance of bringing it back in and it's for you too. Our businesses are for us. They are for us. For whatever reason we started our businesses 100%

Lisa Dunford Dickman: and it's really about like being like, whatever it is you're trying to help them with you're like, embodying that, that value, that feeling state you want to have, if you're embodying it first, it's going to be easier for them to get it right. It's going to be easier for them to want to

work with you. It's going to be easier than for them to understand, like, if you're being the change you want to see in them or being the action you want to see in them, that's going to make it easier for them and way more enjoyable for you. Yeah,

and I think we forget that we actually create the space around us. You know, we if you someone walks in. And it's busy, and, you know, they walk into chaos in a hectic environment, then they're going to feel hectic and rushed. And if they walk into a place that's calm and peaceful, even if it's

busy, that the energy that the space around, you know, the thing that we want to feel, if we create that, then, as they step into our space, our business is what's going on around us. It's, it's created by us. Yes, actually, get to create that well.

Lisa Dunford Dickman: And the essence of whoever you are, whatever you're creating in your business, is, is really key, right for you and for your clients, whatever kind of business you're in,

yeah, and that transcends the type of business. What we're talking about is why, one of the reasons I wanted to bring Lisa this transcends the type of business that you're in, and you know how important it is to make the businesses that we started a place we want to go, and not just another job that we

ran from. We didn't want to be in corporate anymore, or whatever, and we ran and we created this business, and now it feels like work. And, you know, I, I have a have a mixed relationship with the do what you love, and you'll never work another day in your life, I have a mixed relationship with that,

because, yes, however, there's stuff in the do what you love that you don't love, and you, of course, do those things. And so I think sometimes we go too far on either side of that. However, you can do the work, whether you love it or not, and create a space that you love to go to,

Lisa Dunford Dickman: yes and bringing in who you are and what you love to any business is going to make it more enjoyable for you and more magnetic to others.

Absolutely, that is so cool. Wow. This has been such a great conversation. So good to talk to you. I hope you are all getting as much value out of this conversation as Lisa and I are. I think that, like I work a lot on the nuts and bolts side, while we do mindset, we do motivation, we do

joy, we do all of these things. I don't necessarily have this particular conversation, and I think that this is something that is missing in a lot of businesses, and I think that's one of the things that contributes to the burnout, that contributes to the stress and anxiety, because running a

business, there's especially what depending on your goals, and if you have To make a certain amount of money or and maybe you're not, and there's all kinds of pressures and stressors around running a business. And if we forget who we are, if we are not present to what lights us up, then that

just makes the candle burn even faster. Yes, burning from three ends. I mean, it's the top, the bottom, in the middle. So, you know, being being present to what you're creating within your your life and your business, and bringing in these things that Lisa's talking about, you can actually sort of defuse that a

little bit, because you can, you can handle the pressure and the stress. If you haven't lost your center, when you yes your center and who you are, then you have no you lose your foundation,

Lisa Dunford Dickman: yes, and it's really a guiding light right to come back to. You can notice, if you get off track, you can notice like, Okay, I'm in I'm I'm just doing doing doing doing doing, and I'm not enjoying this business I created that was supposed to not just support me, but light me up to

like, yeah, there are absolutely things we have to do in businesses that may not be our favorite, and We may not be able to beg, barter it, or, you know, make someone else do it always. But when we can reconnect to like who we are and who we want to be in the world and who our business is calling us to be and

what our values are and bringing our interests, then we have that guiding light to come back to when we get lost,

right? That's that is so critical. I I'm going to go back one more time to this idea of the customer. For me, the customer, that interaction, that that thing, whenever stuff would get hard in our businesses, and things would be going wrong for me, that center was the customer. Why are we

doing it? It's not, you know, it's not the customer's fault. I got into a fight with my husband, so I don't need to be taking that out on them. It's not the customer, you know, and our customers have entrusted us with this job that we said we would do for them. So for me, that was, that was always a 10.

That was a good anchor for me to always know that it's it's for me that that what were the difference that I was making was in someone else's life. So being able to do that brought me back whenever things got hectic and crazy and frustrating, and why are we even doing this, and should we just shut it all down?

And so that's that was,

Lisa Dunford Dickman: and that's you reconnecting to your values, right? That's you reconnecting to what's important to you. It's important to you, to support these other people, to make this like, help them and be of service. And that's reconnecting to one of your values. So that's being true to you. That's really

beautiful, yeah,

and I love that you've said this a couple of different times. I love that your philosophy is all of you, all of you being all of you, being present with all of you. And can you just say a little bit more in your words about what all of you means for you and why it's important. So

Lisa Dunford Dickman: I think so often we compartmentalize our lives, like we think that we think that business is over here and our relationships are over here and our hobbies are over here and our children are over here, and it's all just different parts of us, but the truth is that not only are we

more powerful when we bring all that in, like when we don't try to keep it separate, but it's kind of impossible not to, because we're not multiple people. We are this one person. So I see that a lot in my a lot of my clients are multi passionate. So I work a lot with creatives, or tell me, so I'm

multi passionate,

yeah. So So coaches. So I'm a coach, a retreat leader, an artist and a writer, and if I try to only be one of those things, it doesn't work. So when I try to, like, be like, Okay, I'm I'm focusing on my coaching, and I forget the creativity, things start feeling off, and I don't know why, and I don't know

what's going on. And then I realized, oh, wait, I haven't been painting or writing in a long time, because that's part of who I am. Mm, hmm, you know. And so I've got clients who who are body workers, who are also artists, who are also this. And there are ways to bring it all together. You can do your

marketing artwork for your bodywork business, you can, like, trying to make all of the parts of you work together instead of being at odds, like, like, because when they're at odds, it's like you're taking from one piece of the pie and giving to another, but the truth is, we're not separate, like the

parts of our life aren't separate. We're not actually, you know, it gets a little metaphysical here, but we're not actually separate from our children, or we're all made of energy, right? And so when we're doing things for ourselves, we're actually also benefiting our family, like if we're tuning

in and trusting and doing something from our highest good, not from like this, not from an ego place where I want more, I need more, I have, you know, like from a what's my true desire that is always going to benefit your children, your business, all the people around You, and permission to be all of

who you are, which might include being, uh, like, permission to sometimes be agitated that there are too many calls going on like that might be like, give yourself permission to like, go take a break because you're like, acknowledge that you're Like, but nothing is wrong with you. You are not broken. You are

not separate. All the parts of you are welcome. And when you welcome all those parts, you have so much more energy. You have so much like you were talking about earlier time, if you actually take that time to slow down and connect within time feels more spacious, no, like you feel able to get more

things done because you're not in the striving and struggling and do it all myself mode, you know, and it time just feels different, and it feels more spacious, and like you have time to do the things, whereas, you know, when you're Running from the task to the task to the task, there's never enough time,

right? There's never enough time. And I love that you have mentioned the power of getting out of your everyday circumstances, like when you went to Europe, or I take people on retreat in Africa, there's a real power to. Remembering occasionally to remove yourself, yeah, from your everyday, right?

And to look back at what you're creating and just take time away from it, without thinking, but also take some reflective time to be like, Okay, wait. Like, what am I giving myself? What do I need more of well, how is this business serving me like, How can I bring my interests in more? How can I align with my

values more? How can I have more fun? Like, so often business just becomes about, should do's I should be doing this. I should be on this networking call. I should be doing whatever, like, how can I make it more fun? And what's fun to you is going to be different from what's fun to me. So for me, it'll be make it more

creative. Like, can I do artwork for my lead magnet, you know? Or, Can I, you know, how do I make it more fun for me? Like, or, like, how can I have these conversations with other amazing people, like, I think that might be fun for you, because you are good at connecting. Yeah. So I think the podcast could be

really fun for you, right? It is

actually, when I started, it was funny that you say that when I started the podcast, I kind of started it. It was one of those knee jerk things, Oh, that. That's fine. Let's do it. And, the first day that I did interviews, I was on a pat palooza. I've talked about this before. It's a full day of

interview. I've heard of it. It's crazy and so much fun. And I had no idea what to expect. And after like, the second interview, I was like, Oh, I like this, and I'm actually good at this. I really enjoy talking to people and and talking to them in this format, and breaking things down and just

having yay conversations. And so I really do enjoy this part of my business, and it was something that I never even thought about doing. And once I started doing it, I was like, this feels right. You know, sometimes you step into something and it just feels right. And if I had dithered and

gathered and be like, Well, should I should know, is this the right time? I mean, it wasn't well, probably unconsciously in the right direction, but I wasn't consciously like, my next step is going to be to start a podcast. It was always kind of out there. However, I stepped

into it and found that I really liked it. Now, there are other things that I stepped into and I was like this just doesn't like. You can tell when something doesn't, yes, it doesn't feel right 100% and you know, sometimes they're necessary, we have to push through. And if they're not, it's okay to stop

and make a different, different choice and go another direction. Well, sometimes we we go, Well, I've Well, I've already started. I have to finish. So, yes,

Lisa Dunford Dickman: yeah, well, and I think you make a really great point, is that we may not know our like, if this is something new to you, if you haven't thought about what lights you up, if you thought, haven't thought about what are your interests or your values or your things like experiment.

This is meant to be fun. Try things, see if it fits. If it doesn't fit, move on. Like, you know. So it's all like, if you see it as all a grand experiment in getting to know yourself better, to getting to know your business better, to getting to again be more of you like but make it fun, make it light, make

it a big experiment.

And I guarantee you, no matter what your interest is, it does not matter. You are going to find people that connect with that interest as well that are it's going to, you just will. So true. It's, it's amazing. I am constantly finding different things going I didn't know that was a thing,

and there are 1000s of people who really like that thing that I didn't even know. Yes, thing you know. So it's it, whatever it is you choose to do, there are going to be people that will join you and be that community for you. So it's okay, even if you can't see them now, even if you can't picture what it would

look like if you step into what lights you up, they'll come Yes, it's better than that, than that movie, if the Field

Lisa Dunford Dickman: of Dreams, the Field of Dreams

hated that movie, if you build it, they will come. It's not about building it, that's the thing. It's not about building it. It's about it's about being it. Yes, you are that thing that lights you up, that's what pulls them in. And if we're trying to build artificially, then yes, it won't

work as well.

Lisa Dunford Dickman: I could not agree more exactly,

awesome. Well, Lisa, thank you so much for being here, and I I'm really excited about this because we talked about your creativity. So I would like you to share with our listeners your creative. Gift that you have for them?

Lisa Dunford Dickman: Yes, so I have the wild ones oracle cards, which are virtual oracle cards that I did in an art medicine process, make, make the artwork for I downloaded the messages. All the the messages from the animals are based on things I actually witnessed on Safari. I think I've been, I think I've

been to South Africa nine times now, or this will be my ninth time, and it's all things that have really happened to me. And so it's yes, yes, and a lion is courageous, 100% true, but it's about the nuances of their behavior that I've witnessed and how we might learn from them. And so when you go to my the

wild ones oracle.com you get to put in your information and pick a virtual Oracle Card, and it'll come with the message to support you in whatever time of change you're in right now. So the question is, what animal Oracle energy do I need to support me now? And I created this because what I know for sure is so much

more is available to us than most of us think. There's divine guidance and support and inner knowing that's always available to us, and one of the fun ways to tap into it is animal messages and oracle cards. So that's why I can created this Oracle Card pull to support you and give you a message for the

energy that would support you in your time of transition. Awesome and the art you

created it. This was I did, I did. I did. Oh, this is all you like all of and what's so cool about this gift is it's exactly what we've been talking about, pulling in the things that light Lisa up and that she's good at and that and she pulled all of those different pieces of her into

creating this gift that she can share with other people. And it it's all the more powerful because it is all the pieces of her, it's all

Lisa Dunford Dickman: it was more fun for me to create because of that. That's right,

and that's I love that too, making everything a little bit more fun because we, because we're pulling in stuff that we enjoy, right? For us, first, for us first. Yes, us first. Yes, absolutely. I'll get that. I'll get there. Lisa.

Lisa Dunford Dickman: Oh, it is so good to talk to

you. You too, and I will let everyone know. So here's how you're going to get Lisa's gift, unless you just go to the website she just gave you. The easiest way to do it is to go to our community. It's profit connectors dot club. So it is our clubhouse for all of all things, profit connections

podcast. So you are our profit connectors. You're connecting to your profit, and you're connecting with other people so that you can make that profit. So profit connectors dot c, l, u, B is the is the URL you go to. Profit connectors dot club, and you just log in, it's free to join. And inside that portal,

there will be information from Lisa, her bio, how to connect with her, her gift, a link to this podcast and all of the other podcasts that we've had so far, and all of those gifts. They're all inside the club. So go ahead and go to profit connectors, dot club. You can download Lisa's gift and all the

other gifts that we've gotten here. I really encourage you to check out this beautiful, creative all of Lisa gift that she's giving, because it really is sharing all of her with the world. And I think that's just so beautiful. Lisa, do you have any last thoughts that you want to share with us? I

Lisa Dunford Dickman: just, I just would love people if they take anything away for this to be a permission slip for them, like a profession slip to be more of who they're meant to be in the world.

Oh, that's beautiful. If you think you need permission. Lisa just gave it to you. Thank you again. So much Lisa for being here. Hey listeners, I encourage you to keep showing up. Your future self will thank you and remember it's your business and your of it.