Charlie Clark shares that as we move towards an AI search-first world, brands should move beyond "links for links’ sake" and focus on semantically relevant brand mentions that align with key topics and entities, helping AI engines better understand, associate, and prioritise them in results.

Talking points include:

What’s an example of links for links’ sake?

How do we focus on semantically relevant brand mentions?

How do we measure the success of semantically relevant brand mentions?

How do we ensure that semantically relevant brand mentions align with key topics and entities?

Why does this help AI?

How do we measure success?