Artwork for podcast Podcasting for Small and Local Business
Sizzling and Smoke Don't Always Mean Fire!
30th October 2014 • Podcasting for Small and Local Business • Christy Haussler
00:00:00 00:36:58

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Christy continues to refine her sampling strategy.  She is working hard to stick to her objectives with samples.  The goal is to have a profitable business and that can only be accomplished when the samples convert to sales.  Cryopop has some work to do to educate customer about the product and also overcome some very entrenched assumptions about sizzling and smoke!

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