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27: 6 Steps to Boost Your Conversions
Episode 2714th February 2019 • The Elevate Effect® • Kathryn Binkley
00:00:00 00:12:46

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I know you've got some incredible offers, and you have some dream clients who are looking at those offers but not moving forward. You may be wondering what's going on and how to get them to take that next step.

First, reframe this idea of getting them to buy and shift things from convincing to simply giving them what they need to make the right decision for them. In order to do that, I've got six elements that are going to boost your conversion rates by helping your dream clients make a decision NOW.

  1. Increase the Clarity of Your Offer
  • If you're not converting, take a look at the clarity of your offer. Is it actually really clear what you're offering, what they will get, and what they should expect?
  1. Increase Relevancy
  • This is all about aligning your offer to your audience. The key here is getting to know your audience. What are they struggling with? Why is this important to them? How is this going to help them? Align your messaging and your offer to your dream clients so that they feel like you are speaking directly to them.
  1. Improve your Value Proposition
  • Make your offer even more attractive to your audience in one of two ways:
  1. Share the benefits of your offer and make sure you're highlighting how it's going to help your audience get what they want or avoid something they don't.
  2. Add value by offering bonuses! Use bonuses to tackle their biggest objections related to your offer, to give them the information they need as a prerequisite to your offer, or simply to give them some extra support.
  3. Increase Trust
  • When it comes to buying, someone has to really trust you and there are a few ways that you can make sure that this happens.
  1. Show testimonials and results from real clients. You want to show them that it's possible for them too!
  2. Create some kind of guarantee. An example of that would be a 30-day money back guarantee.
  3. Ensure a seamless and secure checkout. Keep them on the same domain and make sure your branding is consistent throughout. You want them to feel comfortable.
  4. Answer the most frequently asked questions.
  5. Remove Distractions 
  • Give them an offer without many choices. You don't want to give all kinds of different up sales, down sales, payment plans, etc. You want to offer some payment plans but not too many. Maybe have one payment plan and the offer to pay in full.
  1. Increase the Urgency 
  • Here are 3 ways that you can do this:
  1. Limit the availability of your offer. For example, only 3 spots available.
  2. Create a limited time offer. For example, for a limited time, the price is less or there are extra bonuses available.
  3. Mostly importantly, help them understand the cost of waiting. If you're going to increase urgency, this is the truest and most motivating urgency and that is helping them understand what they are sacrificing if they do not move forward now. How is it hurting them? How is it delaying their dreams?

"Why should they choose your offer over something else? It doesn't matter if you have more experience, what matters is what's going to be different for them!" - Kathryn Binkley

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