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EWS038: Why You're Not the Hero of Your Own Brand Story
Episode 38 • 19th February 2018 • Engage Video Marketing Podcast • Ben Amos
00:00:00 00:06:01

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In today's short episode, I address a common error so many businesses I see are making when marketing their brand, or communicating their brand story.

You are not the hero of your story.

In this episode:

  • Heroes are flawed
  • WIIFM not WIIF Them
  • Can your brand ever be positioned as the hero

 

Links mentioned in the show:

Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.

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