Kevan Lee is the director of marketing at Buffer, the social media management tool for brands, agencies, and marketers. Through his content, he shares everything he knows about startup marketing, management, and leadership.

Quotes To Remember:

“It’s not an evergreen article if it might not be relevant a year from now.”

“Doing content well takes a lot of focus. It takes lot of time and energy to really sit down and write something that will stand out and will be useful to people.”

“If you’re putting out great content, the audience will come.”

“It’s worth it but it might take a while to get there.”

What You’ll Learn:

• How Does Buffer Works
• The Netflix Method to Content Marketing
• Getting Into a Habit of Creating Content Everyday

Key Links From The Show:

Kevan’s Site

Buffer

Medium

The Pmarca Blog Archive

Recommended Books:

Content Marketing Secrets by Marc Guberti

Bird by Bird by Anne Lamott

We Are All Weird by Seth Godin

Crossing the Chasm by Geoffrey Moore

Take the Stairs by Rory Vaden

The Compound Effect by Darren Hardy

Rise and Grind by Daymond John