While you may not see her on TV or on the field of play, make no mistake that Catie Griggs is an essential part of the success of Atlanta United FC.
Catie leads business operations at Atlanta United which is pretty much anything not related to the soccer ball. From marketing, fan experience, game day operations, the esports team, ticket sales and more she has been a key part of the growth of this organization. Atlanta United FC is a relatively new team in Major League Soccer that has grown from a "start-up" to a global sports brand. In a few short years it has won several trophies including the league championship while also setting records for attendance and merchandise sales.
Catie talks to Disruptor Studio host Alex Gonzalez Live at DIG SOUTH about her journey to Atlanta United and how a non-soccer playing business leader like here was able to rise into such and influential role in sports. They talk about the impact of COVID on the sports industry and how she leads during time of adversity. They also talk about challenging norms, building compelling experiences for your customers (or fans!) and show she sometimes is a bridge across generations.
This Disruptor Studio was recorded live during the DIG SOUTH Tech Summit which was virtual this year.