Most podcasters are incredible creators—but they struggle to find a strategy that connects their content to their business goals.

In this episode of Podcast Growth Tools, I’m walking you through my step-by-step framework for building an evergreen podcast funnel that actually works—without the burnout of constant launching or chasing vanity metrics.

We’ll dive into:

• Why your podcast needs to lead somewhere—and how to make sure it does
• How to create strategic episodes that drive listeners toward your offer
• What to include in your lead magnet and nurture emails (without overwhelm)
• Creative ways to drive traffic to your funnel—using dynamic ads, social media, and guest podcasting
• How to track your funnel’s performance and tweak it as you grow

Timestamps:

• 01:55 – The #1 reason you need a trackable evergreen funnel
• 03:20 – Breaking the myth: Evergreen doesn’t mean “set it and forget it”
• 05:45 – Why your podcast should be the engine of your funnel
• 07:05 – How to choose (or create) the right lead magnet for your show
• 10:20 – Podcast episodes that bridge the gap between value and conversion
• 13:40 – How to set up a high-converting landing page for your lead magnet
• 17:10 – The anatomy of an effective nurture sequence (including what to send!)
• 23:30 – Where to drive traffic from (dynamic ads, social, guesting, and more)

Whether you sell a course, digital product, or coaching offer—your podcast can absolutely become your best lead generator. It just needs the right funnel behind it.

🎯 Want help implementing it? Grab the free Evergreen Funnel Checklist: podcastmarketinghub.com/evergreen

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