After 16 years and over a million downloads, Dr. Robert Forto knows what works in business podcasting - and what doesn't. When skyrocketing yellow pages costs threatened his dog training business in 2009, he turned to podcasting as an alternative marketing channel.

This episode reveals the proven strategies behind his longevity and success, including:

• Why interview-based podcasts are uniquely powerful for consultants and coaches
• The production schedule that ensures consistent quality
• Equipment recommendations for various budgets and goals
• Smart ways to find and book compelling guests
• Common mistakes that lead to "pod fade"
• Revenue generation approaches that preserve authenticity

Dr. Forto also shares candid insights about download metrics, episode length, content planning, and what it really takes to create a sustainable business podcast. His practical, no-hype approach provides a roadmap for entrepreneurs ready to harness the marketing power of podcasting.