On this episode of The Data Storytellers podcast, we delve into the intersection of data, technology, and human capital in the digital sector with Marco Papagno, Head of Growth Analytics at lastminute.com. Marco discusses his transition from IT consultancy to a pivotal role where he bridges the gap between technical data analysis and strategic business decision-making. Our conversation explores how he navigates the challenges of communicating complex data insights to business stakeholders and his strategic approach to fostering a data-driven culture within his organization. We also discuss the importance of empowering data professionals to take initiative and drive significant business changes, emphasizing cross-functional collaboration and the ethical use of data in decision-making.
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00:08 - Introduction to Marco Papagno and his current role
00:24 - Background on Marco’s journey from mathematical engineering to analytics
03:12 - Discussion on the integration of execution in data analysis
05:17 - Challenges of transitioning data understanding into business insights
07:59 - Techniques for overcoming the lack of patience in data communication
10:15 - Insights on the qualities of data leaders who inspire real change
13:17 - The importance of proactive problem-solving in data roles
16:34 - Exploring the significance of trust between data teams and business units
21:14 - Opportunities for companies to leverage data for growth
24:22 - The evolving role of data analysts in bridging gaps between business and technical teams
28:32 - Reflections on the integration of data insights into business strategy
34:08 - Conclusion and future outlook on data and analytics
