From corporate chaos to kickstarting 'Bodacity', Janette spills the beans on her 40-year adventure. She shares her transition, challenges, and the compelling story behind the inception of 'Bodacity'.

Tune in as we discuss the intersection of ageism, sexism, and entrepreneurship, shedding light on the need for inclusivity, understanding, and empowerment. Janette emphasizes the importance of purpose-driven entrepreneurship, the significance of knowing one's 'why', and offers insights into the challenges faced by ‘Maturepreneurs’.

Whether you're a seasoned entrepreneur or just starting on your journey, this episode offers invaluable wisdom, inspiration, and actionable insights to propel you forward with passion, purpose, and authenticity.

In this episode you will learn:

• Jannette’s story of shifting from fear to love and empowering women in business
• The importance of understanding your "whys" to stand out in a global marketplace
• Why you should tailor your strategies according to your current stage in business, rather than trying to follow the tactics of those ahead
• Why getting a clear picture of what you're building matters
• How older women are ignored and marginalized
• Why we have to shift the perception of aging in the entrepreneurial world
• What are some of the biggest mistakes Maturepreneurs (mature entrepreneurs) make

You can reach her at: jannette@bodacity.ca

Learn more about Jannette : https://www.bodacity.ca/

A little about me: 

I began my career as a teacher, was a corporate trainer for many years, and then found my niche training & supporting business owners, entrepreneurs & sales professionals to network at a world-class level. My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (online & offline). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected. 

In appreciation for being here, I have a couple of items for you. 

A LinkedIn Checklist for setting up your fully optimized Profile:  

An opportunity to test drive the Follow Up system I recommend by taking the  

10 Card Challenge – you won’t regret it.   

Connect with me: 

http://JanicePorter.com 

https://www.linkedin.com/in/janiceporter/ 

https://www.facebook.com/janiceporter1 

Thanks for listening! 

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Mentioned in this episode:

LinkedIn Ad

Hi, everyone, and welcome to this week's episode

of relationships rule. My guest this week is Jeanette Anderson.

And there's one word to describe Jeanette and her business and

that is booty bodacious. I couldn't even get it right the

first time. bodacious. I love that word. And first of all,

welcome to the show, Jeanette,

thank you so much. I am so happy to be here.

Well, I'd love for you to share with my

audience, your how you got here your story and what that's all

about for delicious. Oh, well,

that is chastity. It's a big long story.

Oh my God, here I am. 63. So you know, long story. So I, well,

I'll actually tell you where badass it came from. Because

this story, I've been coaching and facilitating personal

development workshops, and teaching coaching certification

programs during business startup in turn around for the better

part of 40 years. And love, love, love what I do, still

stupidly in love with supporting entrepreneurs in really getting

the value they provide and how to live their purpose so that

they can profit themselves and other people from it. And I've

been doing that in various iterations. Cuz every once in a

while I forget. And I go back into corporate benefits and

quote, unquote, security, and then there for about two to

maximum two and a half years. And then I go, I remember why I

hate this politics and bureaucracy and Bs, so why. And

so I leave and go back and start my business again. I was

permanently cured of that in 2001, will never again, stray

away from my first last and only love of entrepreneurship. And so

about 10 years ago, I was doing a meditation and I got this

download. And I wrote out 11 pages in my journal, this was

something quite unusual. And it was all about this word

modality, which has not been kind of much of a word in my

vocabulary before. And it was about a mindset and a community

and a global movement. And the mission statement was shifting

is shifting the world from fear to love, one happy and empowered

women at a time. And I thought, Wow, that's so very inspiring.

And I read the 11 pages that I wrote, and I literally close the

book, Janice, and I said, I don't know who you're talking to

universe, but this is not for me. Go away. And then I spent

about eight years because I'm kind of a stubborn Aries. I

spent bunny ears in rebellion going. No, but but I don't even

really like women. This is not for me. And I get the call

again. And I'd be like, was there's so many women's group.

It's so been done, you know, for now there's 4 million, right?

Yeah. And then I get the call. And I'd be like, but I'm not

even really the right leader. Why are you talking to me go

away. Anyways, this resistance and rebellion went on. I mean, I

kind of did it. But I kind of dabbled and I kind of stuck my

toe in, but I didn't really, you know, commit. And so finally,

after getting the call again and again and again, I very

graciously surrendered and said, it's off, leave me alone, I'll

do it and stepped in. That's my version of gracious surrender is

and stepped in. And then I said, once I went all in, then of

course, I understood why women why now and why me. Because

until we commit fully, we don't really get all the clarity that

we want. So it actually takes that leap of faith to go all in

to commit to something before it becomes fully embodied and

realized. And so I started really going all in on badass

city on this mindset and community movement. And really,

it is about shifting, not just individual women's experience of

being able to, you know, express their purpose and make a

contribution. But also, how do we profit ourselves and others

from that? How do we how do we make that practically something

where women are empowered with economic control and freedom as

well? And how do we shift how we do business as a result, so that

as business goes, so does the rest of the world? So how do we

shift how we do everything? You know, I'm basically just up to

reinventing the patriarchy, which I think is a system that

doesn't work for anyone, including old white men. So

that's pretty much my not so hidden agenda. And the route to

doing that is to get a whole bunch more women, happier, more

empowered and richer. rich women will you know, the Dalai Lama

said, No. Gandhi, someone wise, some old wise guy said Western

women will change the world think was Gandhi.

And the Duchess of Windsor said the the former

Duchess of Windsor said you can never be too thin or too rich.

Yes, exactly. And obviously different purpose but I love

that quote. Anyway. Yes. Exactly,

I think that that women will change the

world. The only reason he said Western is because I think they

have more of a voice. But I don't actually believe that

anymore. I think it's wealthy women will change the world

because we then have the means to create profits to create

social change, to create, you know, well being in our families

and our communities, and so forth and so on. So, that's a

little bit about how badass city came about, and how I got to

this point that I'm at. That's

awesome. So and I think I love you know, it's

funny, I never was clear on it. Our women, my audience, or men,

my audience, that was never it. For me, it was always about

whether they were heart centered, they were relationship

people, because that's who I can relate to the best. And, and so

as soon as I say, oh, it's women who are speakers and coaches and

zones, then I get all men clients, so that way for me, but

anyway, so yes, it just the connection for me is what makes

the difference. And I knew and I actually have met twice, right,

we've come back around again, and we connected the first time.

I don't know what happened, but we we had that connection,

because I was very intrigued by your lifestyle by the fact that

you I call you a nomad, but I'm not sure if that's what you

would call yourself but that interesting. I don't know if you

go as far as that interesting movie that I saw in no man's

land, but

I actually I meant to watch that and I

haven't seen it yet.

Dortmund is amazing in that movie,

ya know, I call myself Polly Homarus. See

homeless but that distress people say Polly Homarus and I

either get someone laughing or they tip their head because they

think maybe I'm really kinky or something like that in our

culture. But um, so yeah, I I live a completely digital

lifestyle I have for about eight years now. I sold my house and

everything I own in 2016. Mostly because I was really tired of

hearing myself whine about winter. And I all my friends

were tired of it because I'm pathologically allergic to

winter. And because

aren't you in Calgary? Yes. What are you doing

there? Now? Winter's coming?

I know, I know, the snow all melted today,

because it has been snowing for the last little while. So it's

like, okay, that's more like it. But yeah, so I'm going to be

here till January. And there will be a fair amount of

swearing between now. And when I leave, I can tell you that.

So you I know are very involved in your clients in

in moving your clients forward and making sure that they know

their why. And knowing their purpose and what their what

their next steps are. So you are hands on very hands on, I think

with your clients, right? And your target audience, I believe

has shifted? Yes,

yes. Well, it's kind of expanded and

narrowed. So basically, so it was predominantly working with

women entrepreneurs, who were ready to turn their purpose into

profit. I'm known as the why whisperer. Because I really

think that the first step in a process is knowing what your

purpose is. And how do you live into that practically speaking,

but in our world, people buy why you do what you do, not what you

do. That's a quote from my friend of mine, Simon Sinek. And

I that certainly my experience these days is that and by these

days, I mean, the past almost decade, is that people are

really more they want to resonate with people, they want

to make sure that there's an affinity and there is so much

noise and competition now that we are truly in a global market.

COVID made us completely 100% a global marketplace. So no matter

what you do, you're competing with everyone else in the world.

There's very few things that you can name, that they only have a

geographic, you know, competitor or something like that. And so

how do we stand out and all that noise and the only thing that is

truly unique that doesn't take us into the realm of commodity

is our why why we do what we do that. And so my definition of

that is, what we're healing from the past and what we long for

for the future. Or why is the intersection of that what we're

healing from the past and what we long for for the future for

ourselves and others and that I think a thread that weaves

through the tapestry of our life, it's consistent and how we

express it changes from time to time. That's our stamp or way of

living into it. That changes in terms of format. But But what,

why we do what we do is consistent. And so my why is

that I want you to get that you matter, and live like you do.

Why is that so important to me, because I always wanted to get

that I mattered. I grew up with lots of chaos and craziness and

violence and addictions and so forth. And so I just wanted to

get on the list, nevermind the top of the list, I just want to

get on the damn list. And, and always felt like I didn't matter

like everything else, my mom's addictions, etc, came first. So

that's what I kind of see in the world, we all have our way of

seeing and what we care about. That's mine. But it's not just

about getting that you matter. It's about living into that I'm

really a lot about how do we how do we make the difference? You

know, how do you be the difference that only you can be?

And so that's the key behind the why, then you were talking about

the helping people with what stages are out in the real

practical stuff. One of the things that I think that I have

a whole long rant about the Guru is on the top of the mountain.

But the short version is I think there's a lot of people who are

getting stuck not getting the momentum they want in their

business, because they're doing tactics and strategies from

stages ahead of where they're at in their business, trying to do

those top of the mountain, they've been sold. And they

don't have the list of 40 or 50,000, or the influence or the

cash flow or the team are the infrastructure to make them

work. And then they feel like it's their fault. It's not that

it's the wrong thing for them, or the thing at the wrong stage.

A lot of what I want people to do is to get back to what stage

are you at what works at that stage and what doesn't, for you

know, cookie cutters, cookie cutters or cookies, not for

business models, or approaches to your business. So i i That's

the second piece is you got to know why you do what you do.

Because you want to be purpose led in in nowadays because we

got to get out of bed in the morning. And it's not always

easy as an entrepreneur, then you got to know where you're at,

and what works there and what works for you and be doing that

instead of all the stuff you're told that you got to do and have

so

much distraction, right? There's so many things

for every I mean, I have one conversation with somebody new.

And now I've got five new things that I had never heard of before

and I squirrel, you know, because I'm missing something.

But

OMO is a big deal alive. Oh, totally.

It totally is. And and I think that. I don't

know, does that happen? Because we're not secure in our plan or

our purpose? I don't know, or is it just because I'm a curious

person? Which I am? You know? Yeah,

I think it's some of both. Some of it is, you

know, like, there's, you're an avid learner and always will be

it's part of why you're so young at heart is because you're

curious about life, and you're always wanting to learn and try

new things. And that does keep us young and vital, right? It's

why there are so many mature printers coming into the market,

which we'll talk about a second. But I think that that, that that

squirrel moment is sometimes the distraction because we totally

have all sorts of limiting beliefs come up around success.

And that can be a really good way to keep us out of the game

and keep us safe. Sometimes it is because the authorities, the

gurus on the top of the mountain are telling us that you must

have this or you have to go this route. And in the absence of our

own belief in our own authority and knowing we abdicate to those

who seems certain confidence will trump competence every

time. Yes. And so if we're not feeling solid and competent, and

confident that their confidence will outweigh what we know.

Yeah. The third thing is sometimes those are good

suggestions. It just may not be the right timing might not be

the right suggestion for you. Or it might be but you got to be be

have it be a piece of the puzzle. But I find this people

keep buying all these puzzle pieces, but they don't have the

picture on the front of their box. Right? So they don't know

how to put them together don't know what picture they're trying

to make. So it's really hard. So I advocate if you've got a

really clear picture of what you're building and why it

matters, and it's easier to know which pieces you need to make it

fit

me think of another completely irrelevant

piece but I After diagnose, because I took my granddaughter

to the library a week or so ago, she's four. And she we saw some

jigsaw puzzles, and she loves doing jigsaw puzzles. And she

saw, Oh, let's get this one grommet. Well, it's got 1000

pieces. I think that's a bit big. But anyway, we found one

with, I think 200 pieces. And she's pretty good at these

things. Anyway, it said on the front of the box, three pieces

missing. Oh, and library, right. So, right. So I said, Oh, look,

there's three pieces missing this puzzle Amara, and she said,

she couldn't quite get why. But anyway, so I said, that's okay.

We know that now. So we'll take this puzzle. And she then called

me a couple of days later and said, Grandma, I did the puzzle.

But there's only one piece missing, and we can't find it.

So keep, right.

Wow, that's pretty smart at that age to be

able to do that. That's really clever. It was very cool.

Thinking about missing pieces. And, and so we

don't know what we don't know. But yeah, so. So you didn't come

to the point where? Yes, Your

Honors? Yeah. So you asked me about my market

had shifted. And and I'll tell you the story that created this

shift in my business because almost always shifts in our

business come from a story. I was aboard the marketers cruise,

which is a trip where a bunch of people who are in our business,

go on a cruise and networking joint venture, so forth. I think

it was like first or second one I can't remember. And there's a

thing called pizza profits late at night where you're networking

up on the Lido Deck. And I was talking to a group of three guys

and one guy asked me, what do you do? And I was mid sentence

in describing what I do and answering him. And he turned and

started talking to someone else. I thought that was kind of rude.

And I just kind of wrote it off as he's a rude guy. So not long.

Later, I left that group went and joined another group, and it

was five people. And the guy asked me, What do I do? And I'm

mid sentence describing what I do. And he turns and starts

talking to someone else. And I think, Okay, wait a minute. One.

He's a dick, too. This is a trend, maybe it's me. Why not

showing up? Am I not? Am I being invisible? You know, because

sometimes as women, we can turn our light down and so forth. And

so I checked in, it's like, no, that's not it. I'm not typically

an invisible person. I mean, I have blue hair and women are.

And so I tend to stand out. But so I'm like, No, that's not it.

I'm not, you know, shrink in here. So I just kind of got

curious and observed. And what I noticed on that cruise Genesis,

every single gray haired woman was completely ignored every

woman over a certain age, let's say 5560, was completely

ignored. And when I mean, ignored, I mean, I was at a

table of aid. And there was two women down at the other end who

were older. And no one talked to them through the whole meal at

all, and and like I was literally way down the table.

And at one point, I turned and interrupted everyone, I said,

How are you two doing? And and everybody kind of got the point.

And so people talk to them for a couple minutes. And then that

was it. And they were ignored for the rest of the meal. Wow.

And so I started watching and it was actually systemic. And I

started talking to a couple of them about their experience. And

it was it was kind of funny, because you know, sometimes we

don't, we don't have an awareness around something

beyond notional until we experience it. And then we get,

oh, my goodness, this is a thing, right? It's why people

can't experience it can't and you know why people who are not

colored don't understand the experience of being a colored

human being right. Like it's just not in our, in our

experience base. And so I didn't know ageism was a thing beyond

notional until I experienced it. And then I was like, Oh, well,

this is not okay. Like, especially when you combine this

with sexism, this sucks. So I had a chat with the organizers

and told them some ways that they could work on reducing that

and how they could shift their consciousness because I think

consciousness comes from the top. They of course said no,

it's not an issue. And I said, yeah, go talk to these people.

Now actually, on the cruise, it has shifted. Last time, there

was probably the first time there was maybe maybe 10. women

that were older, maybe eight, somewhere in there last time

last cruiser was about 30 of us. And that is reflective of the

shift in the demographics. There are millions of people who are

fitted by plus, baby boomers basically, that are coming into

entrepreneurship for two reasons. One, they don't want to

retire. So hashtag not done by a longshot, or they can't afford

to retire. You Because the reality is we now have

potentially 40 more years to live, you know, when you used to

retire at 65, you maybe add another decade at best. Now, we

got 40, maybe 50 years, and within the decades would be more

than 50 years still to go. So they can't retire, they don't

want to spend that much time knitting or golfing or whatever.

And so they've got more in them. So I've really shifted partially

because of my experience, and based on it, our demographic

often mirrors us. But also because like, there's a

tremendous opportunity here and a tremendous need good luck

trying to get funding or insurance or a loan or a venture

capital, if you are, you know, older because, oh, well, you're

just going to quit or you don't want to whatever. And it's so we

really have to shift the perception of aging and the

revolution that's coming around about that. But also, there are

literally going to be millions of people coming into the

entrepreneurial marketplace, who don't have that background and

experience who are largely coming from employment, don't

have training in that realm. But who have a lot to offer, and

don't know how to turn their wisdom into wealth. So that's

what I'm really focusing on now is how do we really support

their contribution, so they can still be a change agent in the

world? And, you know, there's just too many people who are too

inspired to retire. And so they are my people love it.

Totally love it, of course, because I feel as I

feel you, yeah,

well, you are the poster child for this.

That's so cool. And I, you know, I've never

thought about it, like, I kind of weave amongst the the

different generations and try to adapt accordingly. But it's

getting harder to do that as I get older. And now I have to

embrace it from a different angle, so to speak. I don't

know. But you know, I've always been service based. So it's, and

I love, you know, something you said at the beginning, which

I've always believed is that we're selling ourselves really,

it's not what we do. It's, it's how we do it, who we are. And

it's that trust that we're building with people that will

have them choose us, you know, in that respect, this is so fun.

So I want to ask you that, what do you think, as you work with,

as you call them mature printers, which I love the term?

What are the the three top things that they need to, you

know, either be aware of or the mistakes that they make when

they're going into business for themselves? Well,

that's a great question. And there's a

bunch of them that I could name but here's the things that I

think are probably top. One is they need to know that just like

anybody who's learning a new skill set, they need to go to

school for it in some way, shape, or form. They come with

all of this experience and expertise. But they don't know

how to be an entrepreneur. So they know how to solve problems

and be a consultant or they may know how to be a cabinet builder

and build cabinets. But just like every entrepreneur, knowing

how to do the thing is not the same as knowing how to run a

business successful. So they need to learn entrepreneurship,

the business side of things, particularly if they came out of

an employee mindset, because I don't care how entrepreneurial

they thought they were in a corporation, they weren't. And

there are elements of risk taking and dealing with change

in a different way and personal accountability and a variety of

mindset shifts that need to happen to have them be in a

frame of reference to be a successful entrepreneur. So they

ideally should work with someone that can he knows that and can

help them navigate through some of those shifts. Now for some

they don't have to shift much at all. They have that kind of

entrepreneurial orientation, they might have good business

experience. Chances are if they came from a corporate

background, they don't, they may think they do. Many business

books are basically taking corporate information and

downsizing it. But that is not good entrepreneurial wisdom.

Because that doesn't work. It doesn't translate. It's like

taking, you know something designed for a little person and

just making it bigger, chances are good, it doesn't look good

on a big person because it's not. Right. So, number one,

learn how to be an entrepreneur. And this advice goes for anybody

of any age, but it's pretty similarly critical for people

who are in the wisdom workforce and learn it fast because you do

have a less long term play to create the results that you One,

two is understand and own your value in. And this again goes

for every entrepreneur, but both your intrinsic value but the

value that you provide. And that's where you also may need

some help with translating that because the value you provide is

not the process that used to do. Many people especially coming

out of employment. Think of the the process that they do the

work that they do as being the contribution. And that's what

they got paid for show up for work every do they do these

tasks? Here, they're getting paid for the outcomes. They're

not getting paid for the process. No one cares how you

get them there. They're getting paid for the outcome or the

benefit on the other end. So they have to learn how to market

that position that and think differently.

Yeah, that's huge. Yeah, that's huge, I

think. And,

and then the third thing is, they need to

figure out like every entrepreneur, their positioning,

but they need to take into account their unique thing that

they bring. So you just mentioned, for example, that you

often weave between various different ages, here's, here's

the thing. Most entrepreneurs don't have an added layer of a

particular perception to overcome that we have. And that

is we get thought of as obsolete. I don't care who you

are, how progressive you are, et cetera, in our culture in our

society. If you're older, you're considered obsolete, not with

the times, not tech savvy, not current. And so we may get

granted with having wisdom and experience, but it's considered

obsolete. So one of the things that we really have to do is go

to where they're at where our clients are at. You don't have

to try and be 20 and wrap with them or whatever. But you have

to show them that you are relevant to where they are at

right now that you can enter into the conversation in their

head. And that you get them and you get them. And

yeah, that's brilliant. Yeah, that's so good.

It's

not the case. It's the case for everyone.

It's, we have to lead with relevance. Yes. It's the first

objection in people's heads. And, and you know, it's not

just, it's not just younger people. Just perfect example, I

was talking to a woman the other day, who's 66. And I was talking

to her about her vision, big vision for shifting perception

around mental health and really passionate about it, and wanted

to accomplish certain things. We defined her her goals for her

business. And I said, Okay, so what's the timeframe on this?

Right? You're 66? Where are you at? How soon do you want to

accomplish this? And she said, Well, I'd like to go really hard

for and she paused for a moment. And in my head, I heard myself

say, two or three more years. And she said, I'd like to go

really hard for maybe 10 more years. And then I'd like to slow

down a bit. I laughed, and I recognize even I who work in

this field, and who am you know, bodacious and still rocking and

rolling. Had that immediate prejudice of well, she's 66. He

doesn't want to slow down by the time she's 70. Oh, she just

wants to slow down maybe a bit at 77. Right. And so are 76. So

I it's a it's a pervasive, sometimes subtle, sometimes not

obstacle that we simply need to address in our marketing and our

sales and our positioning. Just like everybody needs to handle

the unsaid and unseen objections. We just need to

tackle that one first relevance.

I love it. So we could go on forever. I think I

may have to have you come back to net because this conversation

is amazing. But we do need to wrap it up. And I want to say

thank you for your wisdom. And there's a lot of food for

thought there for us. The mature printers, but also for the

younger people that are listening. And, you know, wonder

if they've been, you know, thinking that perhaps just

because someone is older, they're not as relevant. And I

think they need to rethink that for sure. Especially with how

hip we are, of course. Anyway. Thank you for being here. Thank

you for your wisdom and your expertise. And how can my

audience find you?

Well, they can go to bode acity.ca Bo EA, c

i t y, which by the way is bold plus audacious. I didn't make it

up. It's a real word. They can go there. And if you're if you

don't believe it, you can go by bodacious wine. The other thing

is so bullish Is airboat st.ca. You can also reach me on

LinkedIn and I have a Facebook group called the purpose and

profit sisterhood. So come and join us there. And they have the

purpose and profit podcast purpose of sisterhood podcast.

But also in the new year coming soon to an apple or Spotify

platform near you is the mature printer podcast. So whichever

you are, please come and listen, we'll have content for you. And

just reach out send us smoke signals something you'll find me

go look on social media. I'd love to talk to you if you are

someone who is ready to make your next leap, then pitter

patter. Let's get at her. Love

it. Thank you again, Jeanette, thank you so

much. And thank you for being here and listening. If you like

what you heard, please let us know. And remember to stay

connected and be remembered