How much time do you spend on driving new website visitors versus maximizing your conversion rates? Perhaps enhancing conversion rates will have more instant impact on the bottom line.

That's what we're going to be discussing today with a digital marketing entrepreneur, speaker, and neuromarketer who helps businesses learn what users want on their website, using psychology-based testing and analytics.

He’s the founder of Smart CRO, a full-service agency that helps companies run strategies to improve website profitability.

You can find Chris over at smart-cro.com.

Topics discussed on this episode include:

• What’s a neuro-marketer?
• What is psychology-based testing?
• What specifically do you mean by website conversion rates?
• How do you incorporate website conversion rates into a marketing strategy?
• What aspects of website conversion rates are key?
• What else impacts website conversion rates?
• What software do you recommend to track website conversion rates?