Get ready to unlock your full potential with a YouTube channel! In this video, Kasim interviews the godfather of the Solutions 8 Youtube channel, Uzair Kharawala, co-founder of SF Digital Studios. They share why every business needs a YouTube channel and the growth opportunities of having one.

From establishing a stronger online presence to engaging with your audience, a YouTube channel can significantly impact your business growth. It can help increase your brand's reach and offer a unique platform to showcase your products or services to potential customers and create connections for business growth.

In this episode, Uzair and Kasim share their secrets to a thriving YouTube channel and how it has transformed their businesses. Get ready to apply their expert advice, and watch your channel grow!

Watch the full interview here:

The Secrets to Starting a Successful YouTube Channel With Uzair Kharawala:   

 • The Secrets to St...  

Learn more about Uzair and SF Digital Studios here:

SF Digital Studios YouTube Channel -   

 / sfdigitalcouk1  

SF Digital Studios Website - https://www.sfdigital.co.uk/

Uzair’s courses - https://courses.sfdigital.co.uk/

0:00 Intro

0:38 Why Every Business Needs a YouTube Channel: The Benefits of Video Marketing with Uzair Kharawala

2:53 Even the Google employees learn from Uzair!

6:47 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

9:19 Shoot a video every day for 90 days

11:05 How to handle criticisms

15:22 Unlock your full potential with a YouTube channel

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Hey, this is Cast with Solutions eight, and welcome

to your daily Google News.

I am here with one of my favorite people in the whole wide world, who

also interestingly happens to be the godfather of our YouTube channel.

Er, thank you for being here.

Thank you, cast.

I wouldn't call myself a godfather.

Yeah, well you're the precursor.

So everybody knows ER and I met, it's funny, I'm digital marketers,

traffic coach ER ended up in my cohort and then he ended up switching

the script on us and coaching me.

Cuz you have, what's easily the most.

prolific Google specific YouTube channel of anybody.

Right?

Is there anybody out there that has a, a more traffic channel than you, you think?

don't know whether somebody has got over a thousand YouTube videos on a

particular topic like Google Ads, which we have on our channel and is growing.

would like to add is, I appreciate your comment about me being godfather but I.

Teach and mentor hundreds if not thousands of people about video marketing.

Very few people take action, and you're one of them who took on board what

is possible, and you're doing this regularly and good luck to you that

you are getting good results, getting a little bit more leads, more customers.

And just keep growing because whilst all the other people in the on and our

competitors are sleeping away, we'll just carry on creating good quality content.

Yeah.

Well, you said something to me in the beginning that was so

simple and it was so accessible.

You're like, shoot a video every day.

And then I thought, I was like, I can do that.

And I, I'm gonna share your channel real quick just so everybody can see it.

I will include this in the description, the video too.

ER has SF Digital Studios.

When you and I met you, were at what, 12,000 subscribers.

I think I was just under 10,000.

Okay.

Yeah.

I, I think you're right.

And now you've just exploded and have been exploding.

So the trajectory's amazing to watch.

if you're subscribed to our channel, you should definitely be

subscribed to his Azures channel.

Cuz we're talking about a lot of the same things.

What I love about Youer though is you rank for so much long tail content.

I remember.

Will you tell the story about being on the phone with Google

support and people recognizing you?

Yeah.

it was a funny conversation because the guy on, the other end in Bangalore,

because I use there from YouTube, I said, yeah, oh, thank you so much.

I know we learn a lot from you and we watch your channel regularly.

You should come and teach us.

I said, well, tell your boss and invite me and I'll fly over to Bangalore and,

mentor and teach you guys as well.

and he's a Google employee, right?

He's in Google's office.

Yeah.

And the guy at Google is saying, oh, thank you.

We learned so much from you.

Yeah.

Because if you put up good quality content, you know

anyone and everyone can learn.

I learn a lot from you, and I'm sure others learn a lot from me.

Nobody and I learn a lot every day.

Nobody can say, neither you nor me can say, we know everything, right?

We don't.

We learn those people go away very quickly, yeah, just putting your content

up on YouTube and on the internet.

You don't know who watches it, who sees you, and you get connections.

You get leads and clients, which you can even dream of.

As I was talking to earlier on, the furthest I've got, In the US is Hawaii.

Now, you know, there's thousands and thousands of miles away and

people have called me, paid me to go there and teach them with your

marketing or Google ads or whatever.

You can never do that, right?

And most people have got the small mindset, oh, I'm just going to look work

in my local community, which is fine.

But if you want to think big, you got the whole world to target,

then this is how you, do this.

And the good thing is not many people do it properly.

And not many people are doing it at all.

Well, so I mean, that's what's crazy to me is just how quickly this, this happened.

Yeah.

I remember when you sold me on the concept, I was like, all

right, I'll do it for a year.

And if I, start to see signs of life after a year, then we'll keep going.

Yeah.

Which I felt was reasonable.

I think we were doing it for three months when the leads started R

rolling in and they're, great leads.

They're people that know us.

They like our approach, they understand our methodology.

It's funny because I get policed by clients now sometimes, you know,

like, we'll do something and a client will be like, well, wait a minute,

isn't that gonna take 10 to 12 days?

And I'm like, how do you know more about this than tonight?

then, yeah, it's unreal.

What I'm trying to get at though, just to reverse is How quickly I saw an impact.

Have you seen that to be, the situation to be similar with other,

students, other people that you coach?

Absolutely.

And we have a common friend, Donna, She is exploded.

She's in Romania and she does tutoring and I told the kid, At it and start making

videos and her channel has exploded.

She's getting leads, sales, customers views and keep doing this.

It's like going to the gym, you know, you just can't go a few times and stop, right?

nothing is going to happen, but the fun starts when your

videos get ranked in Google.

Page one.

And as you know that there's a four pack.

Before it used to be three pack.

Now they've made it four pack.

That means Google is paying even more relevance to you.

Videos from YouTube.

You get four pack.

Many of our videos out of four, three of them will be mine,

or sometimes four outta four.

I'm hearing a lot of things that are really worth meditating on.

And again, if you're thinking about or on the fence of, starting a YouTube

channel, do it because it's been one of the most powerful things for our business.

And I don't mean just in lead generation.

what's cool that happens for us too is like people find out about

us other ways, you know, referral.

I speak, they find, you know, Google ads, whatever, and then they research

us and they land on our channel.

We're like, oh my goodness, this is, you know, I like these guys,

or maybe even as important.

I don't like these guys, which is cool cause that sort of saves us some time too.

So there's this more branding element to it.

Yeah, brand.

We build your brand and this is what, I always tell everyone, build your brand.

This is really important so that something silly like this iOS update is not going

to have any effect on your business.

God knows what's going to happen in the near future, which is pretty scary.

from where I look at it.

If.

Apple can do this to Facebook.

God knows what they are thinking of doing to Google.

Hmm.

I think Apple's gonna roll out their own ad network.

Yeah.

they took out their biggest competitor before they even got into the space.

Yeah.

They're digging.

Develop master stroke.

Master stroke.

Yeah.

it's a segue that I actually wanna get into, but before we talk about the

future of digital marketing, I want to just put a bow on the conversation here.

Imagine you're talking to folks that would be interested in

launching their own YouTube channel.

I like this 9 88 Challenge shooted video every day for 90 days to talk to me.

Does it need to be like high production quality or there only

like special tips and tricks?

Like What's the make it easy.

Cheat on the phone.

As it can get.

obviously you need a little microphone Yeah.

To make your quality a bit better.

And a $50 light.

But you don't need to spend thousands and thousands get started.

Your first few videos are going to suck.

Really suck, and you'll hate looking at them, but you not looking at yourself.

Just put it up and let others watch it and decide whether they like it or not.

Yeah.

Once I remember, I spent four hours shooting in the beginning.

I used to spend hours on an trying to make it perfect, four, five hours.

I recorded it and then I went home, came back the next day and I had said

the wrong color balance on the camera.

So I was looking orange.

Right.

Oh.

I'm thinking, oh God, I spent all over here.

That'll get you elected.

So and I was so fed up, I thought, saw it, I'm gonna upload it.

That's been one of my best videos.

It's done over like 80, 90,000 views or something like that.

you don't need to have top quality.

We are not, producing a Hollywood blockbuster.

Right, and people don't trust those.

If you wanna learn, I think they like organic, they like,

you know, ham, I'm talking to a buddy on a Zoom call, basically.

Yeah.

It's more relatable and if it is too perfect, that means

it's staged, scripted, right?

And people don't believe it.

I'll ask you a question.

You don't have to answer if you don't want to.

If you make a mistake in a video, and I, don't mean like a, said the wrong word.

I mean, you say something that's incorrect and you find out a

day, a week, a month later.

Do you leave the video or do you take it down?

I would leave it on and I have done many times.

Well, I missed something.

I had a comment this morning on one of the videos, which was posted three years ago.

You didn't show us how to do conversion tracking.

did you forget?

I said, no, this video wasn't about how to do conversion tracking.

This was about Google Display Network.

Mm-hmm.

But then I have made a mistake where I remember clearly it was a video

about Call Edge and the, thumbnail on it was about Google Edge.

And then somebody said, well, this is college.

Why are you showing us expanded text ads?

Or you displaying on that?

And I said, well, I'm sorry.

My mistake.

It wasn't, yeah, yeah, that's fine.

Start the conversation.

You become even more human rather than trying to brush it

under the carpet or whatever.

Just say it's not the end of the world.

it's not a matter of life or death.

You made a mistake.

I don't want to delete a 30 minute video.

Just because I made a mistake, a silly little mistake or error on minute.

21 or something like that.

Yeah.

so I love what you just said, I, again, , if you're gonna start a YouTube channel,

it's the mistakes and the errors that I think people have connected with the most.

Like I've said some stupid stuff or I'll get on there and I'll actually say

like, I don't really understand this.

This is what I think.

Let me know what y'all think.

Those are the best conversations I've ever had.

Yeah.

Yeah.

I've learned from it.

We've now officially hired from our YouTube channel.

had young man reach out and found us on YouTube and he wanted to work with us.

he's on our staff now.

But yeah, I like, the grittier we can get, I think the better,

the more real and organic.

So I like that you leave your mistakes too, because I didn't

know if I was being foolish or not.

I had one and I won't tell you which one it is cause I don't

want anybody to go seek it out.

But I misunderstood the literature.

Google made an announcement.

I'll tell you because it's hard for me to talk about without

Google made an announcement about their continued attempt at.

Ultimately killing third party cookies.

And I misread the literature as Google saying, we're gonna

kill first party cookies.

And I freaked out.

I was like, how is anybody gonna do anything like this?

Doesn't make any sense.

You know, how could they, even enforced something like this, et cetera.

And then somebody in my comment, very kind was like, Hey, I think you might

have, on the wrong page or whatever.

but what's cool is, I think leaving that stuff up, it just

lets people know like, Hey, you get the good, the bad and the ugly.

Yeah.

But what I don't do.

Kasim is if I'm not comfortable or an expert, and especially with all

this tacky and geeky cookies and all that stuff, you'll never find

any of my videos on those topics.

Whereas I'm not comfortable talking about it, so I don't do it.

Are you're familiar with the Dunning Krueger effect?

No.

The two psychologists that did a study that identified the fact that it's the

dumber a person is the more qualified they think they are for something.

Okay.

I'm on the wrong side of the Dunning Kruegger line.

Like I'll make a video about it.

I'm just like, oh, I'm qualified to talk about this.

I'm just kidding.

No, what I like to do is, if I don't understand it, I'll tell

people, but I like to speak to things where I do at least believe.

I understand the implication is in terms of how it's going

to impact the things I do know.

Yeah.

flock is really a really good example.

I do not understand on a, from a coding perspective, yeah, I don't

understand flock, but I think maybe better than most people in the world.

I have a view right now as to how flock is going to impact the way that we bid.

Mm-hmm.

And so I'll talk about that.

And what's funny is they keep changing it too.

So I need to shut up about it until it's more solidified.

Yeah.

I really like those conversations.

I also like what, my YouTube channel has done for my learning, because in

order to talk about anything, I don't wanna get caught, you know what I mean?

So I go and I read all the literature, I watch all the videos, and then as

soon as I feel like I'm firmly rooted, then I'll go and I'll shoot my video.

Yeah, absolutely.

And luckily for us, we've got support.google.com.

Right.

But there will be some kind of authority websites in every niche.

Whereas the Bible for that industry, you go there, if you don't know, you

learn, and then it will enhance your reputation and also your skillset.