If you want to get booked on podcasts, you want to make yourself into what I call a “perfect guest”...
What makes a perfect guest?
I came up with a list.
The perfect guest…
— Makes the host's and the producer's jobs easy...
— Makes the host and producer look good for having the guest on…
— Creates compelling content for current listeners…
— Adds quality content to the podcast archive…
— Adds status to the show for having been a guest…
— Provides silver-platter show ideas that are a fit for the podcast's listeners…
— Gives the producer and host everything they need for the show to be a success…
— Shows up on time and ready to record…
Based on this list, I created what I call The Podcast PR Blueprint…
And I broke down the entire process to get booked on podcasts into 4 steps...
— Preparation...
— Placement...
— Performance...
— Promotion...
And in my Podcast PR Blueprint I went deep into what to do in each of those steps.
Yesterday, for my BTMSinsiders members, I did a Monthly Insiders Call where I went through the entire Podcast PR Blueprint, doing an executive summary of what to do in each step.
For today’s episode, I decided to share an executive summary of the executive summary, to give you at least a high-level overview of what it takes to get booked on podcasts.