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How do you fundraise strategically as a new start-up?
Episode 1825th September 2025 • A VC, a Headhunter, and a Trainer Walk into a Bar • A VC, a Headhunter, and a Trainer Walk into a Bar
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Mastering the Fundraising Process for Space Startups

In this episode of VHTB, Justus Kilian from Space Capital is joined by Matt Gjertsen from Better Everyday Studios and Brian Mejeur from AdAstra Talent Advisors to discuss the disciplined approach to the fundraising process for early-stage space startups. The conversation covers key tactics and timelines, from beginning preparation nine months in advance to officially launching the fundraising process. The importance of setting milestones, building key relationships, and creating urgency and scarcity in the round is emphasized. Additionally, they delve into best practices for legal and financial preparations, effective outreach strategies, and safeguarding against potential pitfalls in the VC landscape.

00:00 Introduction to the Space Startup Ecosystem

00:28 The Fundraising Process: An Overview

01:28 Nine Months Before Fundraising: Preparation Phase

08:13 Six Months Before Fundraising: Building Relationships

11:58 Three Months Before Fundraising: Pitching and Feedback

13:03 Formal Fundraising: The Final Push

14:01 Closing the Round: Legal and Negotiation Tips

16:54 Best Practices and Red Flags in Fundraising

20:19 Conclusion and Key Takeaways

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