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How To Create Content and Get Smarter
Episode 10210th May 2022 • Business School with Sharran Srivatsaa • Sharran Srivatsaa
00:00:00 00:27:13

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Is content creation a joyful process for you, or do you find it cumbersome and painful? Often, content creators get overwhelmed in coming up with fresh content ideas. In this episode, Sharran shares how he can quickly come up with 40 to 50 pieces of content per week while enjoying the process. When done right, content makes you and your team smarter. How do you do it? The first thing you must do is separate content planning and content creation. Then, apply the three systems that Sharran has perfected: The Thinking System, The Clarity System, and The Confidence System. Get the exact process in today's episode and never worry about your content again.  

“Once you organize your thoughts, you get to sift, sort, and filter what’s important and what's not.”

- Sharran Srivatsaa


00:00 Have you ever thought about how content can make you smarter?

02:03 The 3 topics covered in today’s episode

02:35 Why is it so hard to create content?

04:04 The Thinking System and why it’s a joy to interview authors

05:58 The proper way to facilitate creative brainstorming (mind maps and brain dumps)

07:12 Looking for patterns and organizing your thoughts

08:22 What sequencing of ideas can do for you (The Pecan Pie example)

10:55 Sharran’s worksheet and process for podcast content creation (and why you should have a worksheet for everything you create)

14:06 The Clarity System

14:40 A simple process for clarifying your ideas and writing your outline (medium and 3 bullet points)

16:06 Why most good ideas die

19:36 The Confidence System

20:16 Where does confidence come from?

22:17 How to break down complex ideas 

23:24 Join Sharran’s email community -

24:10 A quick recap of today's topic


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