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04: The Difference Between B2B Influencers, Brand Ambassadors, and Raving Fans - and Why You Need all 3 - with Leela Gill, 3-time CMO, CMO at 1health
Episode 4 • 4th January 2023 • Women in B2B Marketing • Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
00:00:00 00:33:55

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In episode 4, Leela Gill, CMO at 1health, walks us through the first 30/60/90 days in a B2B Marketing Leadership role.

Listen to Leela (a 3-time B2B CMO allstar!) discuss:

  • How to establish leadership in a new B2B Marketing role
  • The importance of having a community
  • Changes in the B2B buyers' journey
  • What channels are working today
  • The difference between B2B Influencers, Brand Ambassadors, and Raving Fans - and why we need all 3
  • Her love/hate relationship with email marketing
  • 2023 B2B Marketing predictions

Jane's favorite quote of the episode:

Don't ask for feedback, ask for advice.


Key Links:

Guest: Leela Gill: https://www.linkedin.com/in/leelagill/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/


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