Today, I had a conversation with Peilin Corbanese, a powerhouse in digital transformation and business strategy.

Her accolades speak volumes about her knack for optimizing businesses through data, tech, and leadership.

Peilin's mission? To drive performance by linking data to technology and cutting through the noise with relevant truths.

She firmly believes that while chasing perfect data is important, businesses should keep making decisions with the data they have—even if it's not perfect.

Building deep relationships and empathy is key, pairing business savvy with data insights for better outcomes.

A successful strategy hinges on two elements:

Business optimization—the emotional side, focusing on team engagement and empowerment, and data-driven results—the logical side, emphasizing hard metrics like ROI and tech advancements.

As a performance marketer, I’ve always viewed business through the ROI lens. But I’ve learned that when you fuse business optimization with data-driven results, you unlock outsized success.

From Delve Deeper, this is Narrow Lanes.