In this episode of Print to Pixel, Dennis Kelly is joined by Chas Rubino from the Postalytics team for a conversation with Gabe Petersen, the Global Director of Field Strategy at Calix. They explore the evolution of go-to-market strategies in the broadband service provider space, tracing Gabe's unique career path from accounting to sales and highlighting the collaborative spirit within the rural telco community. A major focus is the announcement of a new integration between Postalytics and Calix's Engagement Cloud, designed to leverage customer data for highly personalized and measurable direct mail campaigns.

The group also dives into key market trends, the critical role of ongoing customer engagement beyond the initial sale, and the growing importance of branding in a competitive landscape where technology is becoming a commodity.

Chapters:

• 00:00 - Intro
• 01:47 - Introducing Chas Rubino
• 02:47 - Gabe Petersen's Career Journey
• 08:03 - The Role of Global Director of Field Strategy
• 10:40 - Overview of Calix and Its Offerings
• 11:38 - Collaboration in the Rural Telco Space
• 12:59 - The Importance of Engagement in Marketing
• 17:58 - The Partnership Between Postalytics and Calix
• 26:27 - Market Trends and Customer Engagement Strategies
• 34:00 - The Importance of Brand in a Competitive Landscape
• 37:45 - Calix ConneXions Conference 2025

Calix ConneXions Conference 2025

Mentions:

Zack Kilgore

Ashley Gustafson

Verizon

Brightspeed

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