Loading Episode...
Product Marketing Life - Product Marketing Alliance EPISODE 16, 7th August 2020
Product Marketing Life | Laura Jones, Uber
00:00:00 00:36:04

Product Marketing Life | Laura Jones, Uber

Global Head of Product Marketing at Uber, Laura Jones, takes us on deep dive into the world of design thinking as a bonafide expert in the field, including how she became interested in the concept, how it’s been a useful tool in her successful career as a PMM and how she continues to put it to use wherever possible in her role day-to-day, plus she shares useful tools and tips for beginners and answers questions from the PMA Slack community.

___

"To me, design thinking starts with when you ask the question why? Why am I doing this? And then ask the question about who's it for? So who's the audience? And what do they care about? What makes this meaningful?"