Today’s session covers a topic that many clinicians are pondering. Many, like me, are having conversations with themselves in their heads about the available opportunities and the most efficient and ethical ways not to be left behind as technology presents new options in our field. The issue is how we can navigate the world of mental health tech startups that are available to join us to support our good work. Examples of what these startups provide are electronic health records, website design, marketing, and more. The truth is that the pandemic changed everything and catapulted the tech startup world into the range of billions of dollars. Don’t miss my enlightening conversation with today’s guest!

Our Featured Guest

Michael Fulwiler

Michael Fulwiler is Head of Brand Marketing at Heard, a company that assists therapists with bookkeeping and financial needs. I’ve come to rely on Mike’s expertise as a good friend as I navigate the aspects of STC, trying to be a protector of our field while staying in alignment with my values. In this session, Mike and I discuss the mindblowing numbers around the multitude of mental health tech startups and how clinicians can be informed about which ones are most likely to succeed or fail. We also discuss the vitally important topic of client data privacy and the top three considerations we should have before signing up for a product or service. 

Heard Website

You’ll Learn: 

• How to view tech startups in the mental health industry in terms of “headwind” and “tailwind” tendencies since the COVID-19 pandemic
• What the data shows about tech startups: 90% will fail!
• Why the big risk also comes with big opportunities in the startup world
• What happens when a clinician contracts with a mental health tech startup
• Why client data privacy is a valid concern when working with a tech startup (Hear Mike’s advice about watching out for red flags!)
• Top three considerations for a therapist about a tech startup:
• How they handle the data 
• Whether or not there is a mental health professional on their team who helps with decisions and development
• How compensation for therapists is structured
• Mike’s advice about doing your due diligence when contacted by a tech startup
• An overview of Mike’s work and mission at Heard and what they provide for therapists

Resources:

So you’ve probably heard that blogging is one of the best ways to attract your ideal clients as a therapist. 

But I know that it can be intimidating to SEO optimize your blog post so that it’s actually getting found by your current and future clients. 

Simplified SEO Consulting is a team of mental health professionals who genuinely want to help you attract more of your ideal clients using a proven on-page SEO process.

Please visit https://sellingthecouch.com/simplifiedseo.

**Use the code “MELVIN” to get 20% off any online, DIY SEO courses, and mention Melvin during your consultation for $100 off your onboarding fee for Done-For-You SEO services!

Interested in becoming part of our affiliate program? Learn more at

https://sellingthecouch.com/jointhehealthcasters  

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit

Mentioned in this episode:

Course Creator Starter Kit

I know that many of us are thinking and planning for the upcoming year. If an online course is on your radar, I want to encourage you to download our free online course starter kit. It's a seven-day email course that will help you validate your course idea. Now, it's going to be 10 years for me as a course creator next year, and the validation part is the most important part of an online course. You can download it over at coursecreatorstarterkit.com.