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Holistic Business Matters - Helen Harding EPISODE 76, 29th July 2021
How to do Less Marketing to Find More Clients
00:00:00 00:12:15

How to do Less Marketing to Find More Clients

Do you feel the pressure to be doing everything to market your holistic business? You add more and more to the list of activities you “should” do because you assume other practitioners are finding clients using them, and you’re missing out.

Different strategies work for different practitioners, even if they work in the same discipline and help the same niche. Whilst there are loads of options, just because they work for one practitioner, it doesn’t mean it’s right for you. And you certainly shouldn’t be trying to do them all – it’s a recipe for failure.

Finding clients won’t come from doing more marketing, you need to do the right marketing, and this is where less is more.

Ultimately, marketing is about building relationships and connections - this is what leads to finding more clients.

  • (02:12) Less general, more niche
  • (04:08) Less quantity, more quality
  • (06:22) Less frequent, more consistent
  • (07:26) Less sharing 'just because'
  • (09:42) Think of the 80/20 rule

Podcast 51 and the blog – finding clients starts with knowing who you’re looking for

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Full blog post, show notes and links