James is a lot of things:

Family man, ex-Marine, Firefighter, Nerd, Marketing expert....

James is also a part of the BA Shields team and is actually the person behind our marketing process, website and internal Customer Resource Management system that allows us to get our customers timely custom renderings and tracks the customers through the approval process.

Join the team as we talk with James about all things market, even down into the psychology of the buyer and values instilled by your products or services.

Everyone can come up with an idea to bring to market, but how do you tell others that your idea is worth their hard earned money?