As the cliche goes, “If you love what you do, you’ll never work a day in your life.” 

It’s not true, of course. Not in a literal sense anyway. No matter how much you love your job, it will definitely still require work. Emails, meetings, mundanity. But if you think about the phrase in a slightly different perspective, that “if you are passionate about what you do, you’ll find more satisfaction in the work,” you’ll find a lot more truth there. Even in the advertising industry.

It may be hard to believe, but at Elasticity, we don’t just take every dollar someone offers us. There are a number of factors in which clients we accept or pursue. Many of those reasons are business related – projections, opportunity costs, industry volatility, trustworthiness, etc. But our own team’s interest and passion does often enter the equation. Because the best work often starts with passion. 

Elasticity’s Director of Client Relations, Meg Ryan, outlined her thoughts on how to get the most for a client from our team on the newest episode of the Stretching Boundaries podcast