What are the best marketing strategies for small businesses that actually work?
In this episode of The Remote CEO Life, I sit down with marketing expert Nicole Bernard, whose journey from running an organic farm and microbrewery to becoming a top-rated contributor for Entrepreneur Magazine has given her rare insight into what it really takes to build a marketing strategy that works - without the overwhelm.
We explore simple, freedom-driven approaches to marketing, why PR and SEO still matter, and how to maintain visibility even when you hate social media.
Here’s what marketing strategies for small businesses we discuss in this episode:
- How to decide what channels work best for your business
- SEO, PR, email, and long-form content explained
- Why your content pillars and buyer persona are key
- Alternatives to social media for lead generation
- Creating an effective weekly marketing rhythm
- How to grow your email list without social media
- How to beat content fatigue
If you want a marketing strategy that actually works for your small business without burning you out, this episode is a must-listen.
Connect with Nicole Bernard:
🌐 Website: https://nb.marketing
📥 Download her free marketing & PR workbooks: https://nb.marketing/hello
🎧 Listen to her podcast: https://nb.marketing/podcast
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The Freedom Method Podcast is for women on a journey to find freedom through online business. Whether you're in a 9-5 or you're already a female entrepreneur, but your business is feeling anything but free - this podcast helps you build an online business that works for you, not one you work for.
Hosted by Sophie Biggerstaff - online business coach, strategist, and founder of the Freedom Model Method.
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