Shownotes
In this podcast episode, Katie Olthoff from Choplocal interviews Candice, who runs White Barn Beef with her husband Jason in Portal, Arizona. They discuss their unique approach to farming in the desert, combining crop cultivation with cattle feeding in an environment traditionally seen as unsuitable for such practices.
Candice also highlights their journey into the direct-to-consumer beef market, particularly how COVID-19 spurred their business growth, leading them to sell American Wagyu beef. They delve into their marketing strategies, including social media use, farmer's markets, and the successful transition to shipping beef to broader markets.
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