Are your sales meetings helping builders solve problems—or simply taking up valuable time?

Builders are busier than ever, and they quickly recognize the difference between salespeople who create value and those who waste time. In this special episode, you'll hear directly from builder owners, purchasing leaders, and industry decision-makers as they share what earns their trust, what immediately turns them off, and what sales professionals can do to become true business partners instead of just another supplier.

In this episode you will

• Learn exactly what builders want salespeople to do before walking into a meeting.
• Discover how preparation, differentiation, and problem-solving create stronger relationships and more opportunities.
• Understand the common mistakes that damage trust and prevent suppliers from earning a second conversation.

Listen now to hear unfiltered feedback from real builders that can help you create more productive meetings, build stronger relationships, and win more profitable business.

The Craft of LBM Sales Podcast is presented by GenetiQ—the next evolution of ERP.

If you’re ready to stop competing on price and start having the right sales conversations that win business, send us a note at [email protected] or visit our website and click on Increase Sales.

In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can’t close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline, even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting.

New podcasts are dropped every Monday and Wednesday.