Kerstin Reichert and David Bain discuss how to build authority and collaborate to amplify your reach.

Discussion points include:

Do we reduce our authority by using AI to generate content?

How can we be more selective about content and utilise AI at the same time?

How do we use AI to be faster and better at the same time?

How do we change our SEO strategy as search engines move from multiple options to answer?

How do we stand out with our content in 2024?

How do we utilise our authoritative figures in 2024?

What style of content will work best?

How do we promote the content?