The real money isn’t in working harder, it’s in working smarter. If you're stuck in the cycle of trading time for money, it's time for a shift. In this episode, we’ll break down how subject matter experts can charge more, work less, and create real leverage in their businesses. Learn how to price based on value, avoid the “broke genius” trap, and position yourself as the premium choice in your industry.

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OVERVIEW:

• (00:11) Understanding the Value of Your Expertise
• (02:01) The Disconnect Between Skill and Business Acumen
• (03:56) Identifying and Strengthening Weak Links
• (05:16) Moving Beyond Trading Time for Money
• (07:13) Volume vs. Value: The Key to Client Satisfaction
• (08:34) The Importance of Basic Knowledge
• (10:06) Conclusion and Final Thoughts