With everything going digital in workplaces, it's getting harder and harder to keep secrets or speak with others in confidence. Three leaders in Netflix's marketing team found this out the hard way after they were fired for making disparaging remarks about the executive team at Netflix. Ewan walks us through what happened with advice on avoiding a similar fate. Cam mentions that several parts of the story haven't yet been made public, leading to damaging speculation.
In the PR segment, Cam walks listeners through creating a media brief or issues scan for executives. These are documents that companies, governments, NGOs and other organizations prepare for any executives about to do a media interview. Then he shares a list of terms of all professionals should avoid in their work. There's bound to be something in the list that you've used before!
In Check This Out, Ewan talks about the disruption facing the film industry while Cam goes hip-hop with a Canadian rapper talking about the birth of the music genre in the United States.
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Ewan Christie is an employment lawyer in Toronto, Canada.
Cam MacMurchy is a corporate communications executive with a multinational technology company listed in Hong Kong and curator of the Digital Bits PR and Communications newsletter. He also contributes to Apple news website 9to5Mac and shares his thoughts on PR, media, travel, and technology on his website.