Use an analogy to get people on board with why they need your services.
For example, we came us with a great analogy for one of our chiropractor clients comparing taking care of your car (getting regular oil changes, maintenance) to taking care of your back by getting regular adjustments. This was a simple way of showing his potential clients the benefits of going in to see their chiropractor on a regular basis. The whiteboard video we did to go along with this really increased sales for our client!
If you want us to come up with a whiteboard video script for your business, give me a call. No obligation!