In this episode, Ruthie Sterrett, the CEO of marketing agency, The Consistency Corner talks to us about the Instagram strategy for small business that allows you to have a presence without experiencing burn out on social media.

During the convo we cover:

• The basics of Instagram static 9 grids
• What to include in the 9 grid
• Where the 9 grid fits into the overall marketing strategy

We also hear about Ruthie's journey into entrepreneurship as a mom.

About Ruthie

Ruthie Sterrett is the Founder and CEO of The Consistency Corner, a full service marketing agency that provides CMO level strategy and done-for-you implementation for CEOs ready to take off the marketing hat.

With 15+ years of experience and wins like taking a $20M retail brand to $100M, Ruthie is uniquely qualified to help CEOs leverage marketing differently, and get back to leading their company and serving their clients. She is known for her optimistic and upbeat personality paired with a solution finding growth mindset.

In her spare time, Ruthie loves cheering on the Purdue Boilermakers while raising her family in sunny Florida.

LINKS & MENTIONS

Free decision guide to help you decide if a 9 Grid is right for you. Includes a 5 part mini series deep dive on the strategy with all the FAQs we may not be able to cover in our interview! https://www.theconsistencycorner.com/decide

Website: https://www.theconsistencycorner.com

Instagram: https://www.instagram.com/theconsistencycorner

RESOURCES

• The Mom CEO Suite Masterclass Collection https://www.themomceosuite.com/masterclass
• CRM: Dubsado - Get 20% off your 1st month (if paying monthly) or 1st year (if paying annually)
• Livestreaming: Streamyard - Get a $10 credit
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Instagram: @themomceosuite

Join The Mom CEO Suite Email Community

because so many of us, we get this like shiny object syndrome and think like,

I'm going to do all the things and then we do all the things for

like five minutes. And then we're like, oh, that didn't work. And I don't have

time to do it anymore. And like, nevermind, nothing works. Well, that's not true.

We just didn't give it time and we weren't consistent enough. So I love.

Leveraging a nine bridge so that you can get your time back to

do some of those other things to figure out which

strategies actually work for you and your business. You are now

tuned in to the mom CEO suite podcast. I'm your

host, Felicia, wife, mom, and entrepreneur.

In this podcast, I'll be sharing my mompreneur journey along with

strategies that will help you build your online business operations

in a sustainable way. The goal is to help you build a business that

fits into your lifestyle as a mom who values putting family

first. We will also hear the experiences and expertise

of other moms with service based businesses. You'll get a peek into

our journeys so you'll know that you aren't alone.

Motherhood gets hard. Entrepreneurship gets hard. But

together we can do hard things.

Welcome to the suite.

So, hey friends, welcome to another episode. Thank you so much for being here. I

am excited to have a guest with us today. Um, Ruthie

Starrett, she is the founder and the CEO of the consistency

corner, a holistic marketing agency, supporting

service based brands with 20 years of sales,

retail, and marketing experience. Ruthie drives revenue growth

with practical strategies and cutting edge

content. Here's an example, a midsize retail

brand. She led grew from 20 million to over

100 million in revenue. So while business

leaders are busy focusing on scaling, the

consistency corner is the CMO partnership that brings

coherence and efficiency in branding, marketing,

and content creation. This is going to be so

good. Hey, Ruthie, welcome to the suite. How are you?

Hello. Thank you so much for having me. I'm excited for our conversation

today. Yes, me too. We have lots to talk about. So before we hop

right in though, just tell us a little bit more about yourself and really how

you landed at this intersection of motherhood and entrepreneurship.

I I love that question. So I am

a. Current Florida resident originally from Indiana. So

Midwest roots didn't like winter moved to Florida. Um,

when I had my son eight years ago, he's eight now, I

felt this like intense calling to do

something to help working moms. This was like the height

of the Pinterest mom era. And I remember thinking

like, they all stay at home. Well,

what about those of us who work like what are working moms doing? How are

they figuring this out? And I was like, I don't know, but I'm going to

figure it out. I'm going to figure out how to help working moms. And at

the time I was working in retail, corporate retail marketing,

and didn't really know what my calling was calling me to do. I

just knew I wanted to help working moms. Now, fast forward, my

son is now in kindergarten. really struggling in kindergarten and we

had to change schools. And when we had to change schools,

we lost our aftercare program. And so I had to go to my boss and

say, Hey, um, I have to leave every day at two o'clock.

And if that's not okay, well then, like I don't work here anymore.

And that's exactly what happened. Six weeks later I resigned and

knew in the moment that I sent my letter of resignation,

that this whole hurdle we were going through with my

son was sent here to get me to leave. So that

I could actually start my business and do something to help

working moms, because I was meant to start an agency to help

other women continue to have the opportunity to work in their

zone of genius with the flexibility to actually take care of themselves

and their families. And that's also what we strive to do for our clients

is to help our clients take Off some of the marketing hats, get

marketing off their to do list because most business owners

actually started their business to help people or serve

people or for something other than doing

marketing. And so we are here to take that hat off for them

and give them their time back so that they can do that, doing what they

love, what lights them up, um, or spending more time

for their families or even taking care of themselves. actually

love that. Um, so many things in the story. I think people can relate

to the fact that it was a journey when you started it out. You're like,

I want to help working moms, but not really sure what that was going to

look like. I think so many of us, we start out like that. We have

an idea. We have a passion for something, but we don't really know how

to do or what we're going to do. Right. And now you have this

agency. And so that's just a testament of sticking to it

and just kind of working through all of the kinks, testing things out until you

really land on your sweet spot. Right. and then it's also just

interesting. I talked about this in past episodes about just how though. The work

environment is not friendly to mothers. And

that really kind of puts you in a position where you, you know, good for

you, you were able to start your business, but sometimes for other people, it's a

little bit challenging. but that is something that is a huge, huge

issue, for women, for mothers, just this whole

trying to work. and raise your Children, and we want to help

to be able to make that intersection, easier, easier,

right? Yeah, for sure. I mean, and even though I, you know, marketing is

what I do, that's the niche that I'm in. I'm so passionate about

number one as like a woman entrepreneur. showing

the behind the scenes in the real life of being a mom, being a business

owner, because I don't know anybody else, but my corporate background, every

man that I ever worked for, every CEO I ever worked for was a man

and CEO as a man looks different

than CEO as a woman. And so I think as women, it's so important that

we show each other How we're doing it, what's happening behind

the scenes, the, the real amongst the highlight

reel. And so I'm really passionate about that

along with, like I said, giving other women that

opportunity because you're right. Not everybody has the opportunity

to start a business. I was so fortunate enough that I had a spouse that

had a, strong enough income that could say, Hey, we'll be okay for

a little while while you figure this out. And that he, you know, trusted in

me enough to, to, to take the leap with me. But I know everybody doesn't

have that. And so entrepreneurship isn't for everyone,

but I think as a mom being able to do

work that you love and being able to take care of your family

should be for everyone. I love that. It should be for everyone.

Um, so let's dig a little bit deeper. Let's talk about some marketing. I

think, man, in the online space, when we talk about marketing, I

think, you know, Now people just instantly think

Instagram, right? But there's more to marketing, of course,

and we can talk about that. But I think

Instagram also comes with this, experience of getting

burned out. Or just being a lot to handle, not

being able to keep up. And I have just heard lots of conversations

where, you know, especially moms, they're burnt out where they're over Instagram.

Right. but it does have its high points, right?

Instagram can be good for marketing. How can

entrepreneurs, especially those who are moms, how can they

maintain their visibility? Without being on Instagram

all the time. Yeah. Well, first, let me share a little story

back when I was in corporate, I was actually managing social media

profiles for 16 different profiles. Um,

I had my own little side hustle that I was trying to figure out on,

you know, and I had my Instagram, but then like for the company I worked

for, I'm managing 16 different social media profiles. So I'm spending a lot of time

on the platform. And one day I'm scrolling, scrolling, scrolling, scrolling,

scrolling,

Realize 45 minutes has gone by and that amount of

time that I just spent scrolling added zero value to my

life. So it was like, what am I even doing here? Why am I

spending all of this time on this thing? But I realized like working in

marketing, I can't just. Give up on Instagram. I can't just throw in the towel

because like 3 billion people are on Instagram and

and in 2024 if we get

recommended a product, a service, what do we do? We go look it up on

the internet and so it's important to have a presence,

but that doesn't mean we have to be on this constant, this

content hamster wheel. And so a few years

ago I had launched a new offer and I'm gonna be

totally honest here. The offer flopped like. Didn't sell any and

I was devastated, number one, but I was also burnt

because in preparing for that launch, I had created a ton of

social media content and I was just like sick of it and over it and

I had heard about the nine grid strategy, which we're going to talk about today

and thought, you know what, I'm going to give that a try. And if you've

never heard of a nine grid, it is a visual content

strategy that turns your Instagram into a mini

website or a magazine cover or a billboard.

And it's called a nine grid because you use the first nine

posts on your grid and then you don't post any more.

Because in those nine posts, you are telling

the reader everything they need to know, who you are, who you

help, the problem that you solve, how you help them, what

additional resources you have, where else you might be hanging out if

it's not Instagram, such as your email list, or maybe you're on LinkedIn, or

maybe you do hang out in stories, but you point people to the right

direction so that when they go to look you up, that box is

checked for a professional and a strategic Instagram presence.

But you don't have to think about what to post any more.

And I absolutely love the nine grid. I have one up now and

I put mine up. I think it was back in September.

Actually, it might be time for a new one. But I did it right before

my son was born because I just knew I wasn't going to be on Instagram.

Um, so I know you said that you Implemented it and you tried it,

you tested it out. So can you talk a little bit about when

you did your experiment? What was life like for you as a

mom and a business owner prior to the nine grid? And then after

you implemented it, what was it like? Yeah.

So once I put it up, first of all, I had a ton of fun

creating it. Like I loved, I'm like a, I don't know. I like like pieces

and puzzles and parts and putting things together. I reach all background. I was in

merchandising and I like, I love to just like make all the product fit and

figure it out. But yeah, That's what a nine grid felt like for me. So

I love doing it, which also made me like realize, Oh, you should do this

for other people because you like it. Not everybody does. But

once it was up, it was like a weight

was lifted off my shoulders because I didn't have to allocate

time. Every week to content creation, every month to

content planning every day to like, Oh, did

that post go out? and you know, the, the dopamine

hit we get from checking the analytics of like, did people like

it? Did people comment? I just didn't have to worry about that anymore because it

was like, this is here. Yeah. There is content in

this grid that tells people what to do next, if I can help them,

and if I'm not for them, like, okay, that's fine. And the other

thing that it really helped is it gave me my time back

so that I could actually focus on other things. Other marketing strategies,

because like we talked about Instagram alone is not a strategy. It's a

container and we should be marketing in other places, whether

that's networking groups or participating in summits or

bundles or guest speaking, email marketing, long form

content. You know, I host a podcast, taking that podcast and turning it

into a blog for my website. It gave me time

back to do some of those other things. other things because I now

no longer had to think about what I was going to post. And you know,

you referenced that yours has been up since September and it might be time for

a refresh. And that's a question I get from a lot of people is like,

well, how long can I leave it up? And I typically recommend

that people look at it after 90 days, every 90 days. And after

the first three months, if nothing has changed in your business.

Okay. Leave it up. Like that's totally fine. No reason to reinvent the

wheel. If nothing has changed after six months, most of us

have something that has changed in our business. Maybe we've got a

new offer or we've tweaked the way we talk about something.

Something usually shifts in six months. So every six months is a

good time to go in and maybe refresh it. But the thing is you don't

have to start from scratch because you already have one. So you

can go in and edit, you can tweak, and you know, I've had

people ask the question of like, well, okay, if I refresh it, um, do

I take the old one down? No, just move it on down the grid

and do another one. Like people evolve, brands evolve,

and that's okay. And that's one question that I get a lot too, of like

the first time you put up a grid, should you archive all of your old

posts? has time for that. It's fine. Like, I

like to do a little separation, so three posts

that are like a solid color, or like my logo spread across three

posts, and in the captions for those posts, just say

like, Hey, you want to get to know me better? Feel free to look around,

but everything you need to know is above this line and what's current And,

you know, we talk about sometimes a question I'll get is like, well, if I

put up a nine grid three, four or five months ago and people land on

my page, are they going to think I'm not active? Because it was

posted so long ago when it says like, three months or whatever.

Here's the thing. It's a visual content strategy that we put together like

a puzzle. So it clearly looks like this is

intentional. And there's a story to tell in these nine posts.

There's a journey that these nine posts are going to take you on. And somewhere

in one of those either first or second posts, we'll talk about like,

I don't post here regularly because I'm doing XYZ

instead. And so then we're telling people and they know,

Oh, this is intentional. But now I get to know everything that I need to

know about this business instead of wondering, are they still in

business? Oh, this is so good. Okay. So I hope y'all are taking

notes. Ruthie just dropped a whole little mini masterclass for you guys.

So I want to circle back to a couple of things you said. first let's

go back up a little bit. we'll get more into the specifics of the

nine grid, but can you talk a little bit more? You did touch

on it about how Instagram is just a part

of the marketing strategy and where it really fits in. Can you talk more to

that? Okay. Yeah. You know, the Instagram gurus,

they will lead you to believe on Instagram that it's the end all be all

that it's the magic bullet that is going to save your business that is going

to help you sell hundreds of thousands of dollars. That is just not

true. There, first of all, there is no easy button. There is no magic

bullet. So if anybody's trying to sell you that, like, please ask questions cause that's

just not a thing. Um, but where Instagram

can fit in the funnel is different for different

people, but every single business needs to have

places and strategies where they do three different things. Number one,

attract new eyes to your business. So getting

people to. Find out that you exist who don't already know you

exist. That's called top of funnel marketing. If you're going to do

top of funnel marketing on Instagram, the two ways

you can do it are Reels, Because they get shown to people who don't already

know you and ads, that's pretty much

it. And ads cost money and reels you have to do like

tons of them to actually make an impact. So

right now we know, okay, maybe top of funnel, I need some other strategies like

networking groups, participating in bundles or summits.

guest speaking, guesting on podcasts, referrals,

all of those SEO on the back end of your website and having

keywords that people are searching. Those are all top of funnel

strategies that we want to make sure we have in place. Then we

move down the funnel. And once people know you exist, they're aware of

your business. How are we nurturing them? How are we adding

value? How are we helping them get to know us?

Learn if we're for them or not decide if they

like us and that can be done really well on

social media that can be done with posts and a nine grid because now

someone has found you and is reading those posts to get to know you.

It can be done in stories because voice and your face, if you like,

doing stories can be really effective for building relationships.

It can be done through email marketing. It can be done through long form

content such as your podcast or your blog or videos if you do

video channels on YouTube.

Before we move into the third phase, which is the convert or the sell phase,

I want to remind you that not one piece of content

or one platform can ever do all three. It just

can't. And so we've got to be spreading our energy and our time

out amongst the three different strategies and know that it's

like this whole ecosystem that works together versus

one thing. And so, like I said, the third phase is

the convert phase, which is, you know, somebody opting into your email

list, or maybe Purchasing from you. Um, and we can

do that through email marketing. We can do it through direct reach out

through, you know, DMS and conversations and sales calls. We can

do it on social media with calls to action that drive people

to that thing where they might purchase. And, you know, the cool thing is

we have strategies and tools called like many chat.

automations that we don't even have to be there to regularly do it,

but knowing that that's not the only way to sell. Email

marketing is something we all should be thinking about if we're not already. And

so thinking about even how do we use social media to move people

to our email list so that we can use those different platforms. Um,

strategies and platforms and all of that stuff. When I work

with clients, what we do is we figure out which one of those many

options is the right one for you because there is

no one right strategy. There is the right strategy for you

that you enjoy doing that feels in alignment with your energy and your

values that doesn't feel like a huge

drain and time suck and that you can do at an

intensity that will move the needle.

Consistently, because so many of us, we get this like

shiny object syndrome and think like, I'm going to do all the things and then

we do all the things for like five minutes. And then we're like, oh, that

didn't work. And I don't have time to do it anymore. And like, nevermind, nothing

works. Well, that's not true. We just didn't give it time and we weren't consistent

enough. So I love. Leveraging a nine bridge so that you can

get your time back to do some of those other things

to figure out which strategies actually work for you and your business.

Yeah, I love that you said it's an ecosystem. You're totally right. We think it's

going to be like this one thing or this one place that's going

to get us that massive growth or whatever that we're looking for.

But it truly is an ecosystem. and I love that you do this with your

clients. It's fit to the client and what their goals are, what their lifestyle

needs are, you know, how they are as a person. It's the same way with.

like systems and tools, there is no one size fits all, right?

Just because I use a certain tool and I love it does not mean that

it makes sense for you, your business and your goals. Um, so you were talking

kind of like in the middle piece of that funnel about the nine grid and

how they can get to know you. So if somebody is, starting to build

their nine grid. What makes it effective or what are some

of the things that should be included in those different posts?

Yeah, that's a great question. And we could probably spend nine hours

talking about the nine different posts, like, to be honest. So I'll give you a

high level overview that we want to include in

Those different posts, who do you help? Who are you for?

Who is the idle client? Because when we talk to everyone,

no one listens. When we talk to one person,

other people eavesdrop. So don't be afraid to talk

to that one person and tell that one person that you're talking to them. The

other thing is like who you are and what is

the authority you bring to the table. Now that authority doesn't

have to be like degrees or certifications or years of

experience. It might just be a story that you tell. Your

story that got you to where you are today. But sharing a little

bit about you on a personal level and how that relates

to your business. Um, and then if you have

free resources, Sharing that in the grid because that's where we're going to

have the opportunity to have a call to action to move people to our

email list. And, you know, like we said, with many chat, you can have a

keyword strategy where you say, you know, drop the keyword below.

I'll send you the link to get this tool. This is what the tool does

for you. It's also linked in my bio if you want it, you know, those,

those kinds of little things. And then along with the free resource, your offer.

So whatever your offer is, and this is the one thing that I want to

say always should be in the center of the grid, like that main

middle piece, because we're in business to sell something.

So unless you're just doing Instagram for fun, like. If you're

doing Instagram for business, like let's talk about your offer and make sure it's there.

Um, and then one other thing that I really want to work with people on

that we talk a lot about is your brand values. So

knowing what your brand values are and weaving that

into the content, whether it's through quotes or

stories or even just language calling out why certain things

are important to you, because that's going to help attract your tribe

to you. That's going to make sure the right customers. are aligned

with you and say like, yes, this person is for me because you're

clear on those brand values and you're using them in your content to

connect with the right audience. That's really good.

Um, I hope y'all are taking notes I'm gonna say it again But if you're

looking for an example I'm sure you include all of those things in yours and

we'll connect ruthie's instagram in the show description So you can check

out her page as well. Just go see an example and get some ideas

But Ruthie, you do also support your clients in doing this for them,

right? Yeah. Yeah. So I will say first, if you go look at my

Instagram at the consistency corner, I'm extra. Mine is a

15 grid. You don't have to do that, but like, I'm extra.

So just know that, but you, we can get it done in nine posts. Um,

but we offer at the consistency corner. We have some.

DIY options, which are Canva templates to design it. So you're

not starting from scratch. And then my all time favorite tool that I love to

share with people is the planning pack. And the planning pack actually

has prompts for all nine posts and

chat GPT prompts that tell you what to tell chat GPT.

So you get the right things out. And we talk a lot in that

tool about how to connect the captions to the

images and make it all make sense. As a puzzle,

and I will say, if you're going to create your own nine grid, it takes

around 15 hours, if not more to create one. So just know that

up front. This is not like a 20 minutes. I'm in car line. I can

throw this thing together kind of project. And it's not only is it

like a maybe 15 hour project, but it's not one that you can really

effectively do. in little short buckets. Like

when I do one for a client, I map out three hour time

blocks to work on it because to make it all feel cohesive and go

together, it's important to give yourself that space to create.

So if you're like, Whoa, pump the brakes, I don't have 15 hours.

Um, I can do it for you. That's one of the things that we do

done for you, nine grids. And we can either just get that nine grid

done, put it on your Instagram, check. You're done. Or we

have a package actually that will do a three month marketing plan with

your nine grid. So you have that roadmap of what to follow

outside of Instagram. Once it is, um,

set it and you've like forgotten about what you're going to post anymore.

Nice. And I'm so glad that you mentioned how long it actually takes.

I know that when I went to do mine, I don't know why I thought

it would just take me a couple of hours, but it definitely took a whole

lot longer. And so in, I was going to ask you, in doing the

next one, what are some tips that you have to be able to do it

quicker? but you already answered that question, so we're good. You can get that, the

pack. What did you call it again? I call it a planning

pack because it's like, it's like a spreadsheet that you can make notes

in. There's a brand checklist that is a lot of things you want to kind

of get out of your head and on paper before you start. And

then the chat GPT prompts for how to kind of go next and get the

captions from AI. Okay. So Ruthie has all the resources for

you. I would love to get your perspective on this. people have

the nine grit, right? But there is also an option, if I'm not mistaken,

that you can post a real And it

not go to your actual profile? Is

Yes, that's a yes. That's a really good question. And it's like a little hack

that I share with people. So you can still post reels.

Um, I love a reel for a podcaster because you're going to have clips of

your show or just if you like to do reels, nobody has to do reels.

But if we like to, when you post a reel, you

can post it to your reels

tab only. So there's a little setting

that's like post this to reels tab only or post

to. main tab or main grid and reels grid.

Now that's a great setting. I'm thankful that Instagram

gave that to us. If you schedule your reels and you're

using either Instagram natively to schedule them or

another tool or another platform, you can't use that setting.

But you can always remove the reel from the grid so then it just moves

back over to the reels tab only so it doesn't quote unquote mess

up your grid. If you want to use a

reel within the nine grid, you definitely

can. What you're going to do is you're going to create a reel

cover that has the graphic from that portion of the grid

as the center. So it still fits into your grid

puzzle, but there's a reel behind it. Oh, that's such a

great tip and a hack. Okay, Ruthie has given us so

much in this episode today and we could keep it going,

so Ruthie, if you have any just final tips

or words of encouragement, especially speaking to the moms in business, related

to their marketing or Instagram, please share that with us. And then also

how can people connect with you? Yeah. So

when I, when we talk about nine grids, one thing that I will say is

who a nine grid is not for. I want to kind of share that.

If you are still figuring out who is

your ideal client, how do you help them? What are your offers? Like

you're still testing out offers and trying to figure things out. I

actually encourage you to keep creating content because creating

content actually helps you clarify your message. And

so then it might not be time for a nine grid. Now, in

that boat, or in any boat, if you're not ready to commit to a nine

grid, you can use a three grid. So every

single one of us can actually pin three posts to the top of our

profile. And that's kind of like dipping your toe into

the nine grid world. And I actually have really started doing

this lately for clients who have a nine grid is we'll put a. three grid

on top of the nine grid for whatever they're currently launching.

And so it just allows you to use these tools a little bit

differently, a little bit more strategically. So keep that in

mind that you don't have to go all in. You can dip your toe in

on this kind of grid static strategy, see how it

feels and use it at different times for

different reasons. You know, it doesn't have to be like a Yeah. I'm never

going to post again for the rest of my life. Like, no, I have a

client who she put it up for a month for summer vacation. I have people

who might put it up at the holidays or people who will do a 9

grid for a whole launch because instead of posting

regularly during the launch, like, they just want to get it up there and they

want to have a lot of information about the program or the

resource or the. The tool that they're launching that you can't necessarily

share in three posts. So they do it in nine. So just know

that there's so many different ways that you can leverage the tool. And if you'd

like to connect with me, send me a DM. I'm happy to answer questions in

the DMs, um, or at the consistency corner, our

website, you can find all the resources there and schedule a call. If you'd like

to learn more about how us do one for you. And all

of that is going to be in the show description and notes so you

can easily connect with Ruthie. I don't know about y'all, but Ruthie has gotten me

a little bit excited about Instagram right now.

Yes. You know, and that is the thing is I love to talk about this

with people that Who have kind of given up on

Instagram or they're kind of over it or like, nah, just nevermind. It's not for

me because it can get you excited again, because it's like,

Oh, I don't have to do it the way all the gurus and

people are telling me. And often what happens on Instagram is we see

people selling courses that are going to teach us how to do the thing, but

then we still got to do it all the time. Um, Or social media

managers, which feels like it might be a right solution.

But even with a social media manager, you have to continue to

provide content. You've got to get them photos. You've got to

get them updates for, you know, what's going on in your business. You've got to

have the approval process. Like there's still a lot of energy that

you're going to use if you outsource to a social media manager.

And this like makes it so you don't have to do that.

Love it so much. Ruthie, it has been such a pleasure having you on.

I am going to, so I'm going to be updating my, my

grid. I don't know if I'm going to do a whole nother nine grid. You

mentioned something I was thinking about just doing the three grids and having some other

things. The options are, I don't want to say

endless, but it's a lot of options. There's a lot of options. Absolutely. And that's

one of the reasons that like I do a call with people

is to talk through the options and figure out what is the right

option for you because there's not, it's not a cookie cutter

strategy. There's a lot of ways to customize it for your business goals.

Absolutely love that. And so again, we'll have all the information in the

show description. So you guys can connect with Ruthie yourselves. Thank

you so much for being here with us and guys, we'll see you in the

next episode. Yes. Thanks for having me.

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