As a "superforecaster" who's been predicting the future for L'Oréal and many other brands throughout her illustrious 20+ year career in 22 countries, Sarah DaVanzo is dedicated to making data insights and foresight accessible through data visualisation. She also works to make the world of futurism and tomorrow-ing more diverse, as she believes that the output will be better products that are more equipped for their market thanks to more diverse voices contributing to them.

Her Shiny New Object is strategic imagination and applied curiosity. Find out why and how Sarah uses these, and many more marketing tips, in the latest podcast episode.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net