Artwork for podcast The Business of LoRaWAN
From Prototype to Planet-Scale
Episode 38 • 3rd December 2025 • The Business of LoRaWAN • MeteoScientific
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Violet Su, Business Development Manager at Seeed Studio, talks about how Seeed turns emerging technologies into practical LoRaWAN-ready solutions for industries, communities, and creators. She explains how the company bridges sensors, connectivity, and edge AI into a full stack that lowers friction for real-world deployments.

  • Violet describes Seeed’s role as a hardware provider across the full chain: environmental, vision, and audio sensors; LoRaWAN, Wi-Fi, Bluetooth, and cellular connectivity; and edge devices for control and AI-driven analytics. She emphasizes Seeed’s mission to make cutting-edge technology accessible for prototyping and production.
  • She walks through Seeed’s unique customization pipeline, which supports everything from a single prototype unit to large-scale manufacturing. This includes PCB services, assembly, certification, white labeling, and access to Seeed’s sales channels, enabling startups and solution providers to scale without building a supply chain from scratch.
  • Community-driven development is central to Seeed’s strategy. Violet shares examples such as the LoRaWAN Data Logger, which emerged after repeated requests from users needing Wi-Fi-to-LoRaWAN conversion. She highlights how Seeed listens to feedback at events like The Things Conference, Helium meetups, and Maker Faire to inform new product iterations.
  • Violet explains Seeed’s commitment to open source, including releasing tracker hardware that allows developers to modify firmware and adapt devices for unique needs. She discusses the balance between being a commercial company and fostering a thriving ecosystem where people can extend, hack, and repurpose hardware.
  • Through the Tech for Good program, Seeed supports environmental monitoring, disaster response, marine conservation, and education. Violet outlines how Seeed sponsors hardware, collaborates with universities, and co-develops niche solutions that may not be commercially viable but deliver meaningful societal value.
  • She highlights inspiring community stories, including Seeed Rangers like Robert Boggs, whose grassroots LoRaWAN projects in a small village gained global attention and demonstrated how open hardware and documentation accelerate innovation.
  • Looking ahead, Violet is excited about AI+LoRaWAN capabilities: edge cameras that send only inference results, Semtech’s new chip enabling LoRaWAN image transmission, and the emerging potential of satellite LoRaWAN. She underscores that the protocol’s evolution continues to unlock new applications across conservation, smart cities, and remote sensing.

Guest Links:

Violet on LinkedIn

Seeed

  • Helium Global IoT Coverage - Want to know if Helium coverage exists where you need it? Check out this map!
  • Helium Foundation - The Helium Foundation's IoT Working Group (IOTWG) has generously provided support for the first 6 months of shows, please go check them out and consider using the Helium LoRaWAN as a primary or backup on your next deployment. With over a quarter million gateways deployed worldwide, it's likely that you have and can use Helium coverage.
  • Support The Show - If you'd like to support the MetSci Show financially, here's where you can donate on a one-time or an ongoing basis. Thank you!
  • MetSci Show - If you'd like to use our IoT or AI Data Value calculators, or you'd like to contact me, the MetSci Show site is the best way to do it.
  • MeteoScientific Console - Use LoRaWAN - The MeteoScientific Console allows you to use LoRaWAN today. As long as you have Helium coverage (and you probably do, about 90% of populated areas in the world have a gateway within 2 miles), you can onboard a sensor. You can always check coverage at https://explorer.helium.com and switch to the "IoT" tab in the top right.

Transcripts

Speaker:

Today's guest

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on MeteoScientific's

The Business of LoRaWAN is Violet

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Su from Seeed Studio,

a global leader in AI and IoT hardware.

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Violet leads business

development at Seeed,

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where she helps turn emerging technologies

into real world solutions.

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From edge AI cameras on LoRaWAN

to full sensor to cloud stacks.

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In this episode,

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we get into how she thinks about hardware

for the LoRaWAN ecosystem,

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what meaningful

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customization looks like from prototype

through large scale manufacturing,

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and why open source and tech for good

are central to their strategy.

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We also talk about weather sensing,

community driven product

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development, and where Violet sees LoRaWAN

and AI heading next.

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This episode is sponsored

by the Helium Foundation

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as dedicated

to spreading knowledge about LoRaWAN.

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If you'd like to learn more

about the publicly available

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global LoRaWAN

they run, visit Helium.Foundation.

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Now let's dig into the

conversation with Violet Su.

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Violet, thanks

so much for making the time and coming on.

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You've got a busy schedule, so thank you.

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Thank you so much for having me.

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I'm so excited about joining this as well.

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It's I think you might travel

more than anyone else in LoRaWAN,

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or at least, as you said, over the past

couple of years, where where are you now?

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And we record this November 26th, day

before Thanksgiving.

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Currently I'm in Lymington Spa in England,

and it's a very cold here.

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A little, little chilly in England. Okay.

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Yeah. Cool.

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And for folks,

I can't imagine there's many of them.

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But for folks who don't know what you do,

can you walk me through kind of what

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your job description is and what you do on

maybe a daily or weekly basis?

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So myself my role is business

development assist studio.

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So Seeed is a company

focused on AI and IoT hardware.

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And my role as business development

basically my role in one sentence

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is I strengthen our existing partnership

and also look for new partnership.

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Right.

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And every time I go to a trade show

you are there for sure.

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So you get to to see a lot of what's going

on. Now.

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Seeed hasn't always been so hot and heavy

and I right.

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That's the last couple years.

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I remember getting a camera from you guys

maybe two years ago,

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and it was kind of,

it seemed like the beginning of our

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at least AI and LoRaWAN

for the general public.

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Yeah.

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I think for us, because zero is actually

in the middle of integrating technology,

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turn them into hardware

and then provide them either as open

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source hardware models or devices

for the industry.

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So we always try to adopt the emerging

technology and provide them as hardware

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so that people can access it more easily,

no matter for prototyping

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or for solutions.

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So in the past, it's not very heavy

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with AI, but recent years

it's been growing very fast.

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So we are right.

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The the AI camera with LoRaWAN.

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It was very new.

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We launch it.

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First in 2010, new tool

and LoRaWAN Expo in Paris.

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Yeah.

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And it was pretty exciting at the time

because it was the first kind of

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glimmer of, hey, let's do this

capture and compute right at the edge,

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and then just send the information we see.

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So I saw six people or whatever.

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We don't need to send the images.

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For me, that was a new thing back then.

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I'm sure for people in the industry,

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maybe it was not so new,

but it's pretty exciting

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because one of the things Seeed does

really

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well is make these really complex stacks

pretty accessible.

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If you think about,

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you know, camera vision

and putting all that stuff together

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and putting it into a lower one package

and then adding a camera

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and making the whole thing

work, like there's a lot of moving parts

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there, and Seeed does a really good job of

of putting all that together.

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When you think about what Seeed does,

how would you describe it

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to someone who's in the LoRaWAN business

who may not have heard of you guys?

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So I think,

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we can describe us as a hurry provider

who covers

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from the sensor part that it can allow you

to collect real world data,

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no matter is environmental or voice

or image or video.

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And then when you get the data

you need to transmit data.

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So we have different kind of connectivity

from LoRaWAN to Wi-Fi

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hello to Wi-Fi Bluetooth or cellular.

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And then when you get the data,

you need to know how to use the data.

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So we have the edge device

either for control

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or for more advanced video analytics

or with AI capabilities.

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So this is what we provide from sensors

to collect data, connectivity

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to transmit data, and edge

computing to process data.

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And then

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there's a fair amount of customization

that you guys do for customers as well.

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Right I know.

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I think Travis Teague

might have introduced us years ago,

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and he always pushes people to say,

hey, if you've got an idea

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and it's pretty cool, go to talk to Seeed

because they'll help you help

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you bring it to fruition.

Walk me through that process.

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What does that look like?

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Yeah, sure.

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So we do understand,

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like when we design a product,

we try to make it very comprehensive

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so that anyone in

any application can use it.

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But of course, be very comprehensive.

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Then it might be overkill

for certain scenario.

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Or sometimes

we think it might cover the knees.

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And in real world application

it might not.

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So we know that no matter how much you

want it to be perfect or to be suitable

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when it comes to a real world application,

it might not.

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So we open up our capability

to help customers with customization.

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So basically it goes

from the very beginning a prototype

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that you can use our model

to build your own prototype.

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And then when it's done

you can use our fusion PCB and piece

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be assembly service

to make a small batch or production.

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And then when you finish the small

batch production and then you manage

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a large volume of production,

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then we have our whole supply

chain manufacturing services

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to go to very large volume of production,

including like certification.

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And also even for some customers,

they say, oh,

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I have this batch that I can provide

for the customer, but what next?

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So we even open up our marketplace

like our online store,

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our sales channels

for selling them as well.

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So I think for customization

is in the whole like a package

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from prototype to production

and then also promotion and sales.

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And then when you're saying small batch,

at first

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there may be someone listening to this

that has an idea and they want to do,

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you know, 10 or 100 or a thousand.

What does small batch mean?

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Like what is that?

What are those numbers like?

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It's a very good question because I think

if you talk

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to a very traditional manufacturer

and say a small batch of them,

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I say 10,000 of them, there's a small

one for us, it is actually

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can go from one, one unit

or even or maybe five units.

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So it really depends because for example,

if you have a design ready

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and then you can upload the global file

and the build a material.

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And if you only manufacture one units

and it might be more expensive

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by the unit price. Right.

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But it can go from one or 5 or 10.

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So we we really try to make it very simple

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for people

to make what they want to make or like.

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When we talk about customization,

if we want

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the one that we have already, but

you want to the solution to be consistent.

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So your software is your brand,

but then you want the hardware

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or the whole solution

that you provide to the end

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customer is consistent

with the same brand.

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So for white labeling then

it can also start from very small batch.

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Maybe can like just make one.

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Of course

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it might be more expensive then say okay

maybe ten, then it's more reasonable.

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Yeah, that's super cool to know.

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But I've always got little projects to

to put in.

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I'm always like mucking about, okay,

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but maybe it's

just easier to go to see it,

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especially since you guys are so familiar

with LoRaWAN, which is where

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I usually kind of drift

to for for fairly obvious reasons.

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Walk me through the community piece

you guys are really big on community

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and that's a large part of your job.

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Tell me how you think Seeed fits

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into the global LoRaWAN community

and what you're doing with it.

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So I think it for as community

is always in the heart of our business

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and also the whole companies operation

because like the company

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was born out in the community

very beginning from Arduino.

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And then we have Raspberry

Pi series products.

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So when we design something,

we listen to the voice

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from the community about what they want

and then we make them so.

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And also for LoRaWAN, it's also from

the community like the things conference,

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like the things industry.

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And also helium is all community

based project.

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So for us, we we heard the noise or

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like behind the voice from the community

and learn about what they want.

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And then we make the product.

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And even when we, we know,

oh, maybe the customer want this one

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and they want to make them.

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But it's not that we think in our own lab

and make them.

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For example, one of the product

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that I am really proud of is

we have a LoRaWAN data locker.

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So it kept after we already

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launch a few units of the US,

no end nodes like sensors.

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And then people asked us like,

oh, do you have a data that can convert us

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for if I to LoRaWAN to oh, okay,

that seems interesting.

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But then when one person told us about it,

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we might market somewhere like,

no, didn't someone who owns it.

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But then we would talk to more people,

no matter

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from online or offline communication.

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We realized that a lot of demands

and that.

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So we talk to our team

and then we turn into products.

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So this is a very typical past that we

learned about the news from the community.

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And then we make them.

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And then when we heard more of the needs,

we might have new versions coming out

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that can cater to the wider niche

or maybe a smaller but niche needs.

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Got it.

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Yeah, it's super cool

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to see what you guys are doing

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and then walk me through this other

piece of open source.

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I know that's a really big part

of what you guys are doing.

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So for us,

when we talk about community, also,

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many people think about like,

how easy can I use the product

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and if it is open source

then it is easier for people to like

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put their somewhere on it

or even maybe change closure for it

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because we have all the design file

already there.

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So for us, we have a lot of our products

that are open source,

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or maybe at the very beginning

it is not open source.

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And later we realized that a lot of these

and by open sourcing the product,

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it will make it easier.

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So another example is we have our tracker.

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So we have our since capture 1000 tracker

a different version of them.

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And we have like the one version

have sensors, the other doesn't

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as AMD also have another version

that is supporting mesh tastic.

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And many people ask us and say, oh,

I wanted to use this,

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but with this other functionality like not

press button twice for S.O.S., but once.

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Or maybe I want to the lead color

with demand integration.

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Is that so?

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We are thinking,

it will be customized for them.

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On the one end, we need a lot of resources

within our team,

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and then maybe we have other projects

that occupy the team's resources already.

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So I think this year

we will release tracker

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and it is open

source two that is supporting LoRaWAN.

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And then you can put your own on there too

and develop for your own needs.

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So for us, open source

is also something that

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on the one hand people are thinking about

if it is open source,

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how can you make money?

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And on the other hand, people are thinking

about open source is really awesome.

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So for us, we understand when we open

source it, we might get copied.

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But on the other hand

we understand by open

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sourcing our products

it help the community thrive

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and help people adopt

and use our products in an easier way.

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So it is something that we always hold

dear to our heart

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and we try our best to balance this.

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Like on the one hand,

we are business companies

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that need to grow with our business,

but on the other hand,

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we want to see how we can grow together

with a community.

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Listen to their voice

and also to support them.

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And open source is one of the important

ways that we support the community.

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Yeah, yeah,

that's always the the question.

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I mean, for smaller makers,

it's a little bit easier to open source

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everything because for many projects

it just doesn't make sense for a company

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to come along, make 10,000 of something

that nobody really cares about.

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But for you guys, it's

it is pretty important.

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It's cool

to see that you guys are doing it.

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It's a nice segue into tech for good.

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Can you walk me through what what that is?

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Yeah, definitely.

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So I think it's all interlinked, right?

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Within all this different concept

that we hold as a like what we talk about

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and what we do.

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So when we talk about technology, on the

one hand, sometimes it might be daunting.

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People are thinking about,

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oh, this kind of technology,

is it more harmful or is it more useful.

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So on this, in this case,

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I think what we try to do

is we want to spread the technology

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at least like educating about it

to make it easier for people to use.

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So I think like currently

now we are talking in

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this podcast is a way to spread the word

about

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the positive side of LoRaWAN

and also about its application.

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So I think in this way

it can be put into the wide

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scope of education of the technology.

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So we do put a lot of efforts in that

no matter with individuals,

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we have some of our partners,

we call them arrangers.

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So the workshop in Local Community

Online is a tried to educate

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people about different kind of technology

to get hands on how to use them.

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And also we collaborate

with universities, institutes,

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with professors, students

and show them how to use the technology.

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So this is one thing.

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What about how we can make technology

easily accessible

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with the materials,

with the content, with the support?

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But on the other hand,

we also support the community

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with tech feel Good

about how we can use technology

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in a scenario that can alleviate disaster

or get an early response.

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Or maybe for like a marine conservation.

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Is that so?

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When we talk about LoRaWAN, I think that

the merit of it is very outstanding

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how it can be able to deploy it

and collect data from a very remote area.

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But in this case, some people, on the one

hand, they may not know this technology

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or on the other hand,

when they know this technology,

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it might be difficult for them to use it.

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If it is not robust enough

or if it is too complex

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with too high requirements

for like tech stack.

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So what we try to do is on the one hand,

we might sponsor some of the products,

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and then we also provide our team

or our community partners

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supported to

to help them with the deployment

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or the the integration

and on the other hand,

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when it comes to the specific scenario

about the knees,

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we might co-develop certain projects

together with the community,

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because the ones that we have right now

might not meet the needs.

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Then we can work with them together

and say, hey,

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we understand

this kind of data is important

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and we don't have them in our

in our roadmap.

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And it might not be enough to turn into

a product that can sell with a high ROI.

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And then in this case,

we would take it as a kind of project

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that we put it

under the program as so good,

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so we could develop this project,

and then it might not be profitable,

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but it will be able to deploy it

in this scenario.

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And then other people

see how it can be used in this way.

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Then it might attract more people

to use it as well, and eventually

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it might turn into a commercial project.

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And so the the partner who design it

with as

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they are able

to turn the ideas into products as well.

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So I think in.

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Net we could then divide it in a very

clear way about which one is for profit.

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And which one is not for profit.

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But what we always try to do

is to steer it in the way that we show

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technology is accessible, technology

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is like easy to use, like practical.

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Sure. Yeah. Nothing theoretical.

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And also technology is not something

that is up in there in the book,

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but also to the s that you can

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literally like solidly touch it

and then use it

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for something that is influencing

in our daily basis as well.

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Yeah, it's so cool.

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Super cool to see what you guys are

are doing with that.

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I would be remiss if I didn't mention that

that one of your Seeed Rangers

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is Robert Boggs.

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Yeah, and I don't think

I've seen anyone more stoked to.

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To go to what?

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He just went to the Maker Faire

in Shenzhen.

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Yeah, right.

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So yes, definitely.

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So I think it again, I think this is

an example of how something

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that can be tiny from a certain scope,

when you look at it like a robot always.

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That is from a small village and he's

building something that no one cares.

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But then, I mean, he's been inspiring

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a lot of people,

and now we are talking to like, Robert.

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And there's another a partner, Tom,

you ought to interview him, right?

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Oh yeah. Yeah.

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So I think they

they are some of the examples of like

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how an individual feels something that is

influencing that the local community

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and then gradually

it grows the impact to a wider audience.

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So he came to make a fish and then

and then he sort of spruce there.

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So what he did for the village,

with a lot of end solutions

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for environmental sensing, climate data,

and also about the swimming pool.

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And so many people are talking with him.

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And then some of them

might even not speak English well.

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And then they use translation.

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And then talking about

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how his documentation online will be able

to help them build their own solutions.

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So I think those kind of projects

or individuals,

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these are really inspiring us

to to move forward and say

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this is something that I'm proud of,

and then we want to do more.

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Yeah, yeah.

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It was it was rad to see his documentation

of the whole thing.

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And it's really cool to see that

you guys have this really kind

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of ecosystem

mindset versus just just product.

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Maybe we wrap this thing up with you've

seen a lot of what's going on in LoRaWAN.

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What are some things that you wish more

people knew about either Seeed or LoRaWAN,

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as you just travel the world and

and gain insight?

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Yeah, I think sometimes

when we talk about technology,

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it might be a little bit isolated

when it's like in this technology

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specifically because, for example,

I think when we first launch the camera

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that we mentioned earlier

during this conversation,

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the first thing people talk to is like,

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oh, a LoRaWAN couldn't send image,

then how can you do that?

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So I think there are two things

about LoRaWAN that excites me.

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And then I think I want more

people to know is on the one

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hand, you do not necessarily

send to the image, right?

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Because you just need the result,

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even though you send the image

through Wi-Fi or something,

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eventually you want to know

what happened in the image.

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So you all need the result.

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So the good thing about it is now

we can combine AI with LoRaWAN.

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So so is I kept saying like

with this camera, if you train the model

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for butterfly, then you're able to call it

a butterfly sensor.

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And then you send the data

when it detects butterfly or not,

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or maybe detect this kind of butterfly

or the other kind of butterfly, like for

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for conservation. Right.

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But on the other hand,

I know that Semtech has a new chip

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coming out and then it can support

sending image as well.

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:

So like we can never be limited

with the development of technology.

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So now like when I introduced the camera

I was like, oh I know Lora,

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:

when you couldn't send image of a Laurel

and now I need to change it to like, yes.

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Now you can send image by LoRaWAN as well.

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So this is something very exciting

and I know is very new with the chip.

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But I think we will have the development

kit coming out very soon.

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:

I couldn't help but thinking about

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:

what kind of application

that people can make with this new chip.

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And who knows, maybe

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:

in a few months or like in a year or two,

there will be other chips coming out

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:

and then we can get even more data

with LoRaWAN

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:

and or like

maybe it reach a wider range or like

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:

now we are also talking about LoRaWAN

with like satellite as well.

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:

So this yeah, just a lot of excitement

and a lot of possibilities

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:

which very excited about.

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:

Yeah, it's a great time to be alive

and in the LoRaWAN ecosystem.

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:

I know that Alper was talking

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:

just the other day in his AMA

about the satellite side.

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So that's super cool to see

come down the pipe,

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:

but I know you're super busy travel a ton.

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:

Thanks for carving out some time

to talk to us on The Business of LoRaWAN

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thank you so much for having me.

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I'm looking forward

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to learning more about different kind

of LoRaWAN applications from your podcast.

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:

That's it for

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:

this episode of The Business of LoRaWAN.

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:

I built this for you.

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:

The one person in about 100,000

who actually has an interest

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:

in how this tiny little slice of the world

works.

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Of course, this isn't just about you

and me, it's about everyone in law

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:

and how we can work together

to make an exceptional thing.

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:

LoRaWAN is a dispersed community

with little pockets of knowledge

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:

all around the world,

and most of them don't

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:

talk to each other as much as I'd like.

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:

So the first and best thing

we can do to make this show better

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:

is to get more guests

on who I don't even know exist.

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:

I want to talk to strangers.

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Strangers who are your friends.

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:

Please

introduce me to the most rad LoRaWANeer

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:

you know or point to my way, or reach out

and give me a name.

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:

When it comes to running down

LoRaWAN guests, I can track a falcon

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:

on a cloudy day.

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:

If you can remember Mexico,

you can find me.

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:

That's m e t s ci dot o w.

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:

That's Rico.

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:

Okay, so sharing knowledge

by getting great guests on is the first,

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:

and by far the most important thing

we can do to make this better.

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:

The next best thing for the show to do

is the usual stuff.

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:

Subscribe to the show, give it a review,

share it in your corner of the world.

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:

Again, that's Matt's sideshow.

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:

Finally, if you want to support the show

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:

financially, you can do that

over at support Dot Net Sideshow.

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:

You'll see options there

for one time donations.

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:

If you really like this show,

as well as an ongoing subscription option.

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:

If you think the show is worth supporting

for the long term.

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:

If you want to try LoRaWAN for yourself,

sign up for a scientific account

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:

at console dot medio Scientific Comm and

get your first 400 data credits for free.

419

:

That's enough to run a sensor for

about a year if you're firing every hour.

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:

The show is supported by a grant

from the Helium Foundation and produced by

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Crystal King, Inc..

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I'm Nick Cox.

I'll see you on the next show.

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