What are some of the core steps you need to take for your brand strategy? Expert, Susan Meier shares her secrets about great brand strategy. -- Susan Hamilton Meier is a brand strategist and visual artist and the founder of Susan Meier Studio. She is on a mission to dispel the myth that creativity and strategy are at odds to help business leaders electrify their work and amplify their impact. Susan has developed a unique point of view that is driven by the merger of analytical and creative thinking. She’s designed a set of processes and tools that get teams to problem-solve more creatively, helping them define their mission, vision, and differentiators with clarity and bring their brands to life in the world. She has gravitated toward healthcare, which offers up the exciting challenge of finding creative solutions for some of the most complex problems out there today. At The Boston Consulting Group, where Susan began her career, she became fascinated by the deep emotional connections that brands can build with consumers. She went on to work for boutique branding agencies, focusing on customer research, product innovation, and packaging design and has had the privilege to work with some of the world’s leading corporations, including Unilever, Pepsico, Kellogg’s, Mars, Samsung, Genentech and Novartis. Susan holds a BA in art history from Dartmouth and an MBA from Harvard. Her own creative output includes paintings, sculptures, jewellery and children. Get more at https://changecreator.com/podcast