Exploring Outdoor Education and Mental Health through Public Speaking

Summary

In this episode of Present Influence, John is introducing a new coaching session segment with Julia Packwood, Who was brave enough to raise her hand when I made the offer on LinkedIn.

Julia is an emerging professional speaker focused on outdoor education and child development. Julia shares elements from her teaching background and her new business aimed at promoting outdoor activities for children.

She discusses the potential for professional speaking to amplify her message and support her business goals, focusing on topics like mental health, child resilience, and bridging the gap between indoor and outdoor learning.

John guides Julia in identifying the core problems her speaking can address and the importance of creating impactful keynote presentations.

The episode concludes with advice for those interested in pursuing professional speaking and a preview of upcoming episodes featuring other insights from John.

You can join the waitlist to get coached on Present Influence for free by John here: Join Waitlist

Chapters

00:00 Introduction and New Host Announcement

00:23 Introducing the Coaching Session with Julia Packwood

01:43 Julia's Speaking Journey and Business Background

03:53 Defining Goals and Audience for Speaking

08:33 Addressing Key Problems and Solutions

20:59 Creating a Keynote and Marketing Strategy

31:20 Conclusion and Next Steps

33:59 Show Wrap-Up and Upcoming Episodes

Go to presentinfluence.com to take the Speaker Strengths Quiz and discover your greatest strengths as a speaker as well as where to focus for growth. For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedIn

Thanks for listening, and please give the show a 5* review if you enjoyed it.

Mentioned in this episode:

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On this episode of Present Influence, we're going to do two things

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we've never done on the show before.

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Firstly, there's me.

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Allow me to introduce myself.

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My name is Imogen and I am an

AI avatar and a new feature

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on script's editing platform.

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I'm here today because John's not feeling

well, so I'm happy to be helping him out.

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Get well soon, John.

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The other things we're doing, the most

important thing is bringing you a coaching

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session that John recorded with a present

influence listener, Julia Packwood.

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Julia is just starting out in her

professional speaking journey and was

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excited to have the opportunity for a

free session with John and for it to

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be broadcast as a part of the show.

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Our hope is that you'll find the session

to be packed with insights and guidance.

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This is the first broadcast coaching

session, but it won't be the last.

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John has several candidates lined up

for more sessions, and we'll be bringing

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you one the first Friday of each month.

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If you'd like to be considered for a

free coaching session with John, whatever

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level your speaking career is at,

you can join the show's coaching wait

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list from the link in the show notes.

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If you like the sound of getting

some coaching, but would prefer

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a more private session, you

can visit present influence.com

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to find out more about how

you can work with John.

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Welcome to Present Influence, the

show for professional communicators

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who want to influence, impact

and inspire with their speaking.

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Your host on this journey to mastery

level communication skills is John Ball.

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Enjoy the show and be sure to

subscribe so you never miss an episode.

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John: Julia, welcome.

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Thank you for coming and joining

me today, and we're gonna have a

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bit of a coaching session here.

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So, um, what I'd like to start off with,

with you is just getting a sense of where

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you are at as a speaker now, just a very

brief overview of what experience you have

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and where you think you might like to go.

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Julia Packwood: So I arguably would say

during the course of my teaching career.

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Um, I have had experience of

getting in front of audiences,

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be it parents, be it other staff.

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Um, so it's always been an element

of my, throughout my career in terms

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of speaking in front of a large

audience about what I want to, with

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my business about being outdoors.

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I in recent, probably in the last

year, um, I feel that I've, I was

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invited to, to speak on stage at a

local business event, and I spoke to

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an audience of about 150 people and

put together a, a short presentation.

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Um, and I think through my own

experience of attending things

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like TEDx, I really feel that.

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Words are so powerful.

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I love podcasts.

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Um, and I, I guess it's that intimacy

you get with, with, with the audience.

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Um, and I, I'm so passionate about the

message of my business that I think

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it could be potentially a re a really

powerful way to, to reach more people.

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John: Great.

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Tell.

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Tell me a little bit

more about your business.

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Julia Packwood: So I, for the

last 20 years, um, I started

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off as a primary school teacher.

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I've taught across the key stages,

special needs, um, and I've, in

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recent years since became a mom.

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Uh, I've trained as a forest school

leader, and I decided to take a, a

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break from being in school to be a mom.

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And I have started my business

currently work within the community.

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I offer family sessions, which

are, I'm really passionate

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about getting children outdoors.

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Um, and as my youngest is about to

start school in September, my plan is

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to, to use my experience and knowledge

to support education settings.

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So getting back into consultancy and

training for, for the, for that summit.

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John: Great.

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Thank you for that.

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How do you see speaking potentially

fitting into your business then?

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Julia Packwood: Um, for me, I,

my business is a personal brand.

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Um, and I think I would like to step into

my, my big dream is, is thought leadership

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being somebody who's at the helm.

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Um, being at industry events, there's,

I've attended this year, a few.

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There's the early years

expert event, for example.

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There's the voice of early childhood, and

these are events where individuals who are

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involved within the sector come together

and people are given time on stage and I,

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I want to be one of those people that cha

that real chance to spread that message

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and inspire and get people to reflect.

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John: Here's, so here's an, an

important bit that we come to now.

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What, what would you like the

speaking to be able to do for you?

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And I'm gonna give you a few options.

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You can tell me whether any of these

are the ones, or whether it's a

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mix of them or whether it's other

things as, as well, or instead.

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But is it primarily to speak,

to make money as a speaker to

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speak, to share a message to.

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Um, speak to no.

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To raise awareness, which is part

of the sharing us this thing, or is

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it a more of a funnel, a funnel to

bringing people into your business?

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Julia Packwood: I think.

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Primarily at the core of why I, you know,

I literally go through the part with my

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trolley, my backpack, taking all my kit.

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Um, for me it's always about, it

is the message is what drives me.

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It's wanting to make a difference.

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I think particularly when you, you know,

when you're somebody who's been a teacher,

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that that's always the motivation.

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Um, I do however, you know, would

like to, to be seen as an expert in

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my field and be acknowledged and,

and given the recognition for that.

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Um, and, you know, perhaps through

speaking out could get involved

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in, you know, the policymaking.

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Uh, I, you know, I really think

there is potential to go that route.

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Um.

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I also through the fact that the

reality of me running my community

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groups and sessions out in local

parks, is it seasonal work.

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It's challenging to convince

people to come out all weathers.

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Um, and it just.

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I think that speaking has potentially,

yes, there'll be a place for me getting

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the message out there, but I also

think there is an opportunity for it to

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generate some revenue and give me the

freedom to really do my heart projects.

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Um, so

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John: And so would that be revenue

through being paid as a speaker

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or through bringing people into

your business, or a bit of both?

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Maybe.

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Julia Packwood: probably a bit of both.

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Um, but I.

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Do.

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See, I think the themes of what

I touch upon, you know, nature,

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connection, wellbeing, uh, childhood

parenting, I think that these are,

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are all topics that are very current.

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So there would be a

potential to, you know, once.

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Once I get to a point where I've developed

the skill, um, is to be a keynote speaker,

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um, I, I, I enjoy, enjoy being, doing it.

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How to describe,

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John: how much speaking do you

think you would like to be doing

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on a, let's say a monthly basis?

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Julia Packwood: I, I think

I'd always have to be, I.

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Practical in terms of with my family life.

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So I'm know that, you know, it would

be UK based, um, predominantly so,

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but I know that in the calendar,

particularly if I'm thinking of, you

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know, of events that are industry

events, they're, they're fairly frequent.

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I'd say, you know, probably

bimonthly that could be.

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Um, so yeah, I think

there's potential for a.

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John: Like

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Julia Packwood: a good question.

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It's one where I don't.

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John: Yeah, some somewhere around there.

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But yeah, I mean, it's the kind of

thing you can play with once you're

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doing it, but it's good to have a sense.

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So I know some people wanna do speaking

all the time and some people wanna

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do a little bit of speaking here and

there, so that's, that's good to know.

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Let's go into some of the more

detailed elements of this then, and,

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and the, who's the audience for this?

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Uh, is it the same as your business

audience or are there different audiences

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that you would like to be reaching?

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Julia Packwood: So I think my

audiences are so, got two audiences.

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They're the education audience,

the teachers, um, you know, child

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minders, nursery owners, or the

people who are in that real field.

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Um, and then the other

audience will be parents.

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John: Okay.

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And what is the problem

that you solve for them?

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I know this is a tougher

one, but just have a think.

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What's the problem or potential

problems that you solve for them.

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Julia Packwood: Uh, so I think the

thing that comes to mind is I, I, I, I

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genuinely feel, and we, you know, there's,

there's lots of topics about this.

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Now, there's the school readiness,

which the government are focusing on.

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The problem is that children

are not spending enough time

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outdoors, and that there is.

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You know, there's research out there

that's showing, for example, that

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children can name species of Pokemon,

but can't name common British wildlife.

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There are stories about.

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There's research in place where children

are not developing the core strength in

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their muscles and coordination, so they're

requiring to have actual physical therapy.

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We've got a situation where,

as a parent, I totally get it.

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You want to protect your child, we

want to wrap them up in cotton wool.

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Whereas actually being outside, you

know, that element of that risky play

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where perhaps your child's balancing on

some logs, yes, they might fall down,

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but actually they'll build resilience.

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Um, and there's a big campaign at

the moment and focus on the fact

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that, and, and partly part covid

related as well, is that wellbeing

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and mental health is an issue.

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So I feel it's, um, yeah, I feel

the core of what I wanna talk about

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is about really highlighting that

there is a problem and that I believe

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spending time out to doors really

offers a brilliant solution to that.

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John: I think there, uh, there

are several problems within that.

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And what is going to be potentially

key to you to be able to move forward

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with this is gonna be being able

to get more succinct about how you

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define that as more of a general

issue, because it does seem that the.

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core of that is developmental,

children's, future development.

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I would perhaps take it from the point

of, uh, from the perspective of what do

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those children potentially grow up to be

or not be these things that you can help

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Julia Packwood: Yeah,

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John: direct them towards.

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Julia Packwood: that's, there's, um,

a, a very famous book where phrase

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has been coin coined, the, the kind

of nature deficit chil childhood,

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um, and that, that really is.

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The question.

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Yeah, yeah.

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As you say, and really interesting, I,

um, recently put myself through, uh,

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TEDx, uh, my local TEDx audition, and I

gave my five minutes and talked about my

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childhood experiences of where I grew up

in Wales and we in the eighties where we,

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you know, literally could just say back

in time for tea and, and we had freedom

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and somebody in the audience said, you

know, that was your childhood experience.

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I, however, didn't have that.

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I was indoors, I was playing on

a computer game for my childhood.

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I just, that was very powerful.

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It, it sort of, you can have your

perspective and obviously it's

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important to share your story, but

it's how you get that message across

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or include on the, the polar opposite

to, to it, and that the light and

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dark of it, I guess is the, you know.

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John: And I guess what, what this is

ultimately gonna come down to is how is

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it a problem for them, for their kids and,

and even for their, for their parents?

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How is it a problem for them if

they don't have, um, nature and they

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don't understand, um, the, what's

going on in their environment or, uh,

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they don't have the, the core muscle

strength or the physical and and

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potentially emotional or environmental

development that is on offer to them.

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Julia Packwood: I, I think as well,

something I didn't touch upon, which

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is obviously really key is that.

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We think children are safer if we

keep them indoors in their bedroom,

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but behind a closed door, if

they're on a device, are they safer?

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And I think the screen time and that

sort of detachment as well is something

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that's, it's very of the moment.

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Um, I know there was something in

the news today about the social media

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companies being asked to take a bit more

responsibility for these young children,

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you know, young adults who are using these

platforms, but it's, it is a bit toxic.

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John: So let me ask you this, and I

don't wanna, I don't want to in any

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way put ideas or words into your mouth.

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Just tell me if these

are not relevant to you.

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but does this perhaps relate to

problems of isolation and loneliness

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and, and maybe even disconnectedness

from other people and society?

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I.

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Julia Packwood: I think disconnected is

a word that I, I feel strongly resonates.

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Um.

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John: I think that's a great thing

to tap into because there's so much

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pain behind that and potential pain,

and there's so many issues that are

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potentially associated with that as well.

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Julia Packwood: E even as you're

saying that, you know, as a parent.

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Um, so as I say, I'm

really passionate about.

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Supporting parents and getting

them as part of the discussion.

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Uh, 'cause parents are their

children's number one teacher.

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Um, and how actually when you are

a parent, you feel that way too.

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You know, and how I, um, one thing

I've really felt through since I've

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qualified and, and spend a lot more

time outdoors is just how beneficial

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it is for my mental wellbeing.

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Just taking notice of, of a little

caterpillar calling on a leaf or,

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you know, I just feel I'm more

in tune and I feel more connected

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and that it's, it is powerful.

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I don't mind sharing.

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With you that when I was going through

probably one of the lowest points in my

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life, it was going out and taking walks

in nature that kept me sane and, grounded

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me and helped me to get through that.

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So I do think what you're saying is

so important and really valuable,

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and through the lens of, um, you

know, addressing the problems of

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disconnection, disconnectedness, and.

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Perhaps even offering solutions

of connection, which I think is

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what you were doing in some way

early on as well, which is so good.

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I think that's really powerful and

I, and I think it's a message that

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you could take pretty much anywhere.

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Yeah, it, it, everybody would benefit.

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You know, everybody can get the benefits

of spending time outdoors in nature.

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I mean, there's crazy science.

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You know how, you know, we know about

the tree bathing and you know, you

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think well hugging a tree, but actually

if we spend time simply walking under

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trees, it boosts our immune system.

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And there've been studies that show

that, you know, did some saliva

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testing on people's hormone levels

and stress levels, and they found

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20 minutes a day made a difference.

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John: Fantastic.

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Julia Packwood: it's not rocket

science, but for I think sometimes,

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um, well, I know certainly as a parent

it all feels quite overwhelming.

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You can hear all the noise and sometimes

if things are just a really simple

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message actually can be quite impactful.

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I think that's why I want

to speak ultimately is yeah.

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John: Great.

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And so think this is good.

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You there, there's a bit more

clarity about what you are

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actually solving for people here.

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And there's something very marketable,

and this is super important to know that

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very often people will come, people will

come and work with someone like me and

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will say, oh, this is what I want to go

and talk about and look at it and think,

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do you wanna make money with this or, or

do you just wanna speak and help people?

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And, and sometimes it's both.

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Um, but sometimes they wanna make money

with something that isn't marketable.

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It has to be marketable.

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That's just the nature of business.

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Julia Packwood: Yeah.

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John: and it's only really going

to be marketable if you are solving

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a painful problem for people.

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Um, we can sell nice stuff, but you know,

even, even motivational or inspirational

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speakers are solving a problem.

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Julia Packwood: Mm-hmm.

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John: of low motivation of.

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People feeling uninspired.

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Those are big issues for people.

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So we don't say they're not solving

a problem, even though it sounds like

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what we told, but just be because

what we call them doesn't sound like

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they're problem solvers, but they are.

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Um, is always gonna be the difference.

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Like especially if you're looking for paid

speaking work of if you are just a nice to

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have speaker be so easy to choose someone

who is a need to have speaker over you.

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Julia Packwood: We here.

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John: thought, okay, well that's nice

what you talk about, but we don't need it.

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It's like we could live without it, but

if they need what you are offering or

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if they say, we recognize there's pain

there and this is really important for

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us to address, that's gonna get you

more bookings is an easier yes to you.

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Given the, I think there's a huge

awareness, particularly in the UK

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right now, of the mental health

crisis that people are in right now.

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Yeah.

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So very topical right now to

be addressing those issues.

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And I think even in, even in corporates,

you would encounter people who

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are very well aware that these are

things that are going on for people.

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They want to address them

in very careful ways.

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So I think you have a lot of options

for where you could go with this.

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And it might be that you decide, well,

where do I wanna take this most That's

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going to actually, you know, maybe make

me the income that I would like to make

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as a speaker and, um, get me the results

and the business that I would like.

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Julia Packwood: I, I think what I would

like to do is have, uh, there was a time

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when I really did stop, pause and think,

do I want to be a not-for-profit or

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do I want to be a profitable business?

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And I feel like because I live and breathe

and want to pour myself into it, I.

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I just don't believe just because you

want to do good that you can't make money.

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I don't, I don't think that is the

right, how the world should work.

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Um, and I, you know, I think we need to

value and if people are giving their time

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and they have experience that that should

be valued and therefore should be paid.

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I just, that I agree, is a belief

of mine, but I want to, um, what

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I can foresee having is almost.

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By having, you know, potentially the

higher paying, you know, corporate

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clients and then being able to go

and do some real outreach work.

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So it will kind of balance, but it

will give me the revenue to have a

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business, a viable business, um, but

still keep at its core, you know?

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Yeah.

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Those people who can't be reached.

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John: a, that's a great way to do it

because I think we've been through

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many years, I dunno what kind of

involvement you have or haven't had

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with personal development over the

years, but, uh, so many people have

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been saying, oh, follow your passions,

make money outta your passion.

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It's like, yes and no.

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Um, like, yeah, your passions are

are great, but it's not always

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gonna be the most profitable thing.

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I, I worked with, worked with

someone who wanted to, particularly

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speak to, uh, veterans, people

who had been served in the, the

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monies of the UK and not in the us.

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There, there are organizations and

funding that, that help them, but even

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then it's low and in the UK even less.

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And it's like, well, you can do that,

but are you gonna make money from it, but

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can you still do something that's gonna

make you money and do that as something

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that's gonna fulfill that part of you that

wants to be able to help those people?

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I think that's a good way

to, to think about it.

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And if it's, if it's kind of the

same sort of thing that you're taking

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that you can deliver for, for free

or you can deliver for, for money,

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depending on who that's gonna be to.

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That's great.

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And it also for you, um, I think it's

good that people get a sense, especially

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in the speaking world, that you're not

all just about the money, that you have

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a mission that you have, that you care,

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Julia Packwood: Yeah.

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John: you are helping people as well.

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So I think, you know, we live in a very

low trust, cynical world at the moment.

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Those kinds of people can see

those kinds of things about you.

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It's like, all right, you,

we know you're a good person.

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So there's that.

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People start to trust what you say more.

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Alright, this is, this

is really good stuff.

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And so yeah, you do have all

these options ahead of you.

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And there, there's a lot to think about.

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You don't need to solidify anything

right now, but where I would come

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to next would be thinking about,

well, if you want to be doing keynote

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speaking, how about creating a keynote?

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Julia Packwood: Um, well, I,

with a, may I ask your opinion.

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I know this coaching, um.

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Is a keynote, something that is a bit more

standalone to a more general audience or.

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For example, I can imagine that

there would be potential where I

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could go and be a speaker in front

of, you know, an education event.

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Particularly to teachers talking

about my niche of outdoor education

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or phonics outside or maths outside

and kind of having a talk around that.

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And obviously to parents, if I

want to try and explain, you know,

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it's no such thing as bad weather.

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We just gotta get the right clothing on.

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Um, I could see that having quite a def

defined topic, whereas I get the sense.

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And I completely agree with you.

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We know that the wellbeing industry is a

big one, and it's a really important one

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that that's probably more what the keynote

is going to be based potentially around

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or is is that like, I guess, is it because

it's more general audience a keynote or,

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John: you asking?

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Would they be the same keynote?

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Julia Packwood: yeah.

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John: Yeah.

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Uh, possibly not.

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Julia Packwood: Hmm.

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John: They do, they wouldn't have to be,

and it might not make sense for them to

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be, and it's actually good for you as a

speaker to, to have more than one keynote.

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It's probably not good to start

to, to create several at one time.

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You know, it's like we'll create one at a

time, but, um, I think it's good to even

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start out with two possible keynotes.

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Um, and, and let me share with you

how, how I've done it and how I've

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coached other people to do this as well.

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you probably want to start off

really creating the keynote that you

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potentially want to get paid for.

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That's the one that's going to set you

up to be able to do the other keynotes

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and do the more pro bono kind of work.

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so that's probably the

one I would start with.

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And then think about, well, you know what

the problem is you're solving and you know

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what you want to encourage people to do.

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So then it's goes, well, would

you title that for that audience

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that gonna pay you for this?

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And then you can start

to build the keynote.

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you, you could certainly think about

what the other keynote might be called.

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What you'd want to go into that, but

you don't need to create that just yet.

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But you could even have it on a

website or somewhere available as

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this is a keynote that you offer

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Julia Packwood: Yeah.

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John: created it.

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Julia Packwood: And so I'm, um,

along with speaking, I feel writing

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is, is a real passion of mine.

401

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Um, and.

402

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So I'm, I'm behind the scenes getting

up at ridiculous o'clock 'cause

403

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it's the only time I have, but I'm,

I'm writing, um, and I have two

404

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books because I have two audiences.

405

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Obviously I'm going to choose one and

as you've quite rightly said, the first

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one will be the educational audience

one, because that just will make sense.

407

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Um, but you know, something along

the lines of kind of Rewilding early

408

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childhood and that message, and I

know myself as a teacher and I was

409

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part of the Good Practice Network.

410

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I had outstanding practice, and yet

because I was in an urban setting

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for the school in inner London.

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Not once did we think let's

bring some more nature in.

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Let's bring in some pine cones.

414

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It's autumn.

415

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Let's, I, I don't know why there was a, a,

again, that disconnects word, but I just

416

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didn't think to look at it in that way.

417

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And I think that, you

know, the reality is.

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Particularly in early settings or

schools, you don't have woodlands galore.

419

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You don't, you know, you have

potential quite limited outdoor spaces.

420

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And so it's how you can, you know,

if you are a school, if you are a,

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a nursery owner, you know, and it's

not, again, it's not rocket science.

422

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You go to your local park, you

know, but for some reason I

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need to tell people to do that.

424

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Um, and maybe that's the point,

is really, really kind of

425

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honing why it's so important.

426

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Um.

427

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That's the key.

428

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Yes.

429

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John: Do you feel is, is it

gonna make sense for you to have

430

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your talks very strongly related

and connected with your books?

431

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Julia Packwood: Yes.

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John: Good.

433

00:25:31,785 --> 00:25:32,075

Julia Packwood: Yeah.

434

00:25:32,385 --> 00:25:32,675

John: Cool.

435

00:25:33,390 --> 00:25:35,040

Um, the.

436

00:25:35,655 --> 00:25:39,015

One of the things, I think this is a huge

advantage for you over many people, that

437

00:25:39,015 --> 00:25:44,115

you already have a, you already have books

material to pull on because you have,

438

00:25:44,115 --> 00:25:45,735

you have a lot of knowledge in your area.

439

00:25:45,735 --> 00:25:46,185

You, you

440

00:25:46,200 --> 00:25:46,500

Julia Packwood: Mm-hmm.

441

00:25:46,515 --> 00:25:48,705

John: have decided on the expertise.

442

00:25:48,705 --> 00:25:51,825

Lots of people become speakers without

having those and create those later on,

443

00:25:51,825 --> 00:25:53,385

and you have these as you get started.

444

00:25:53,385 --> 00:25:57,915

That's a huge advantage for

being able to guide you in how

445

00:25:57,915 --> 00:26:01,635

you then go about creating a

keynote talk that relates to that.

446

00:26:01,745 --> 00:26:05,495

And then potentially being able to

sell your books at your events as well,

447

00:26:05,495 --> 00:26:10,025

when you do go and speak is another

additional, um, income source for you.

448

00:26:10,385 --> 00:26:13,505

So I, I think these are all

really, really positive things.

449

00:26:14,585 --> 00:26:18,275

What is gonna be important here

though, is also gonna be what you

450

00:26:18,275 --> 00:26:21,755

call your first talk and, and.

451

00:26:22,185 --> 00:26:26,565

What I want to think about as you do start

thinking of some titles for this, 'cause

452

00:26:26,775 --> 00:26:31,305

probably is the first step before you pull

through to this, is you are looking to

453

00:26:31,305 --> 00:26:34,755

sell the outcome rather than the journey.

454

00:26:34,755 --> 00:26:38,805

Like, it's like if you're going on

vacation, you're not selling the flight or

455

00:26:38,805 --> 00:26:43,425

the cruise ship, selling the destinations,

the the places that you get to go to,

456

00:26:43,425 --> 00:26:44,985

the experience that you get to have.

457

00:26:45,525 --> 00:26:48,495

And so your talk title

should do that as well, so.

458

00:26:49,001 --> 00:26:53,570

What, so just to be aware, like if I,

if I am a booker and this is what the

459

00:26:53,570 --> 00:26:56,450

mindset you probably wanna put yourself,

I'm booking someone to speak and I'm

460

00:26:56,450 --> 00:27:00,680

in the education space and I see a talk

that's, uh, about rewilding childhood,

461

00:27:00,680 --> 00:27:04,370

but I then I say another talk that's

about creating physical and mental

462

00:27:04,370 --> 00:27:06,290

resilience in our children and our youth.

463

00:27:07,035 --> 00:27:07,395

Julia Packwood: Yep.

464

00:27:07,760 --> 00:27:08,315

John: Does that make sense?

465

00:27:08,335 --> 00:27:08,555

As

466

00:27:08,655 --> 00:27:09,045

Julia Packwood: Yes,

467

00:27:09,170 --> 00:27:10,635

John: probably gonna be more appealing?

468

00:27:10,935 --> 00:27:11,565

Julia Packwood: yes.

469

00:27:11,630 --> 00:27:11,865

John: Yeah.

470

00:27:12,740 --> 00:27:14,690

So that's the way I want

you to think about this.

471

00:27:14,855 --> 00:27:14,975

Julia Packwood: Hmm.

472

00:27:16,320 --> 00:27:17,580

That's really interesting.

473

00:27:17,730 --> 00:27:21,090

Um, because I, you know, particularly

with the parent side, I think in my head

474

00:27:21,090 --> 00:27:23,190

I'm like, playful parenting outdoors.

475

00:27:23,850 --> 00:27:24,120

Yes.

476

00:27:24,120 --> 00:27:29,160

That's got a nice ring to it, but

it doesn't necessarily capture

477

00:27:29,475 --> 00:27:29,775

John: Yeah,

478

00:27:30,540 --> 00:27:31,230

Julia Packwood: the pool.

479

00:27:32,175 --> 00:27:34,395

John: than a, than a main title.

480

00:27:34,395 --> 00:27:34,695

Yeah.

481

00:27:35,820 --> 00:27:36,090

Julia Packwood: Right.

482

00:27:36,095 --> 00:27:36,385

Good job.

483

00:27:36,480 --> 00:27:37,620

I haven't bought the yet.

484

00:27:40,350 --> 00:27:44,010

Is I've, I listen to, um, I've, I've

got into audible books recently.

485

00:27:44,040 --> 00:27:47,070

'cause as a busy mom, I find

they're just brilliant to listen to.

486

00:27:47,070 --> 00:27:52,290

I'm like filling the dishwasher and

things that, and I listen to Blake

487

00:27:52,290 --> 00:27:55,440

Snyder's, um, save the Cat Scream.

488

00:27:55,440 --> 00:27:55,620

Right?

489

00:27:55,620 --> 00:27:57,120

And it's exactly that, isn't it?

490

00:27:57,120 --> 00:28:01,470

You've gotta, it's about at the end

of the day, that's what we're drawn

491

00:28:01,470 --> 00:28:04,710

to is the, what is the core of it?

492

00:28:05,310 --> 00:28:08,880

Um, our ultimate, uh, and

you know, I think it's.

493

00:28:11,535 --> 00:28:15,135

That, yeah, that that's really something

to really think about and, and, and

494

00:28:15,135 --> 00:28:19,155

deserves to be, you know, not for me

just to come up with something quickly.

495

00:28:19,245 --> 00:28:21,495

It deserves real thinking around.

496

00:28:21,795 --> 00:28:22,485

John: I agree.

497

00:28:22,485 --> 00:28:25,425

I mean, if you have some thoughts now,

that's fine, but if you don't go and

498

00:28:25,425 --> 00:28:31,005

work on this, um, but that's the, that's

the mindset to take on this of it's part

499

00:28:31,005 --> 00:28:35,595

of your marketing and your positioning,

um, that people need to see clearly

500

00:28:35,595 --> 00:28:39,795

and probably right away that you are

solving a, a painful problem for them.

501

00:28:40,515 --> 00:28:44,445

this is also relates to that difference

between nice to have and need to have.

502

00:28:44,445 --> 00:28:44,535

Right.

503

00:28:45,765 --> 00:28:50,295

Having a more nature filled childhood

is a nice to have, it seems, although

504

00:28:50,295 --> 00:28:55,905

you see it as a need to have, but

having, more connected and resilient

505

00:28:55,935 --> 00:28:58,185

children, that's a need to have.

506

00:28:58,185 --> 00:28:59,505

That's not a nice to have.

507

00:29:00,345 --> 00:29:04,065

Julia Packwood: And honestly

outdoors, like the, the, um,

508

00:29:04,275 --> 00:29:06,015

outdoors offers it in abundance.

509

00:29:06,015 --> 00:29:11,175

Like it's, it, when you really truly

think about it, you know, even the thing

510

00:29:11,175 --> 00:29:13,605

of, oh, I got stunned by a steam at all.

511

00:29:13,605 --> 00:29:16,815

Or, you know, you're climbing a tree

and you think, oh, I can't do it.

512

00:29:16,815 --> 00:29:18,795

And then the, you know, that it just.

513

00:29:19,155 --> 00:29:27,195

Is full of real challenge during moments

alongside those cute, wonderful moments.

514

00:29:27,195 --> 00:29:29,920

And, and that's the beauty

of the outdoors is that it

515

00:29:30,015 --> 00:29:36,075

John: um, it's very hard to sell the how

on anything, do we get you to this result?

516

00:29:36,495 --> 00:29:39,435

It's almost impossible to sell

because nobody really wants to

517

00:29:39,435 --> 00:29:43,035

know about the work or what they're

gonna have to do to get there.

518

00:29:44,384 --> 00:29:44,640

It's like,

519

00:29:44,685 --> 00:29:44,985

Julia Packwood: Well.

520

00:29:45,015 --> 00:29:48,045

John: um, if you were, if you were

selling, uh, no, if you were talking

521

00:29:48,045 --> 00:29:49,695

about health and weight loss.

522

00:29:49,875 --> 00:29:53,055

And it's on my mind because I've got

a, a podcast recording later with

523

00:29:53,055 --> 00:29:54,315

someone who does talk about that.

524

00:29:55,615 --> 00:29:58,830

You, you don't want to try and market that

and saying, all right, well, you know,

525

00:29:58,830 --> 00:30:01,950

we're gonna have to restrict your eating

and we're gonna have to make sure you

526

00:30:01,950 --> 00:30:03,630

start going to exercise all this time.

527

00:30:03,990 --> 00:30:05,010

Who's gonna buy that?

528

00:30:05,310 --> 00:30:10,980

But you show this image of lose lose,

uh, again, get your body fat under to

529

00:30:10,980 --> 00:30:14,250

this percentage, or, you know, build

your muscle to this level and sort of,

530

00:30:14,250 --> 00:30:16,350

you know, show some outcomes for people.

531

00:30:16,710 --> 00:30:18,030

That's what they will buy.

532

00:30:18,510 --> 00:30:21,630

Julia Packwood: I'm thinking about

the parenting and I, I work with

533

00:30:21,630 --> 00:30:25,290

a, a colleague of mine who we used

to teach together years ago, and we

534

00:30:25,320 --> 00:30:30,030

collaborate, um, we do this Mindful

Mondays group, like local, and we're

535

00:30:30,030 --> 00:30:31,890

based at local charity gardens.

536

00:30:32,360 --> 00:30:37,490

Um, and what she talks a lot about,

which I really believe is, you know,

537

00:30:37,700 --> 00:30:39,860

it's not about playful parenting.

538

00:30:40,130 --> 00:30:43,460

It's the fact that actually

you form positive bonds in

539

00:30:43,460 --> 00:30:44,870

connection with your children.

540

00:30:44,870 --> 00:30:46,100

It's the attachment.

541

00:30:46,640 --> 00:30:49,670

Um, and that's what it's about.

542

00:30:50,090 --> 00:30:50,510

Yeah.

543

00:30:50,810 --> 00:30:52,280

That, sorry, I just had a moment then.

544

00:30:52,580 --> 00:30:53,260

John: That's great.

545

00:30:53,590 --> 00:30:54,880

I'm really glad that you did.

546

00:30:54,880 --> 00:30:55,540

That's fantastic.

547

00:30:55,540 --> 00:30:59,590

That's what, that's the whole point

of having a call like this and, uh,

548

00:31:00,280 --> 00:31:03,070

next steps beyond this, which we're

not gonna get to now, but next.

549

00:31:03,190 --> 00:31:06,460

Should be start to start putting about

putting this into a framework for you

550

00:31:06,460 --> 00:31:09,370

and then structuring that into a talk

in a way that's gonna make sense.

551

00:31:09,910 --> 00:31:12,580

And those will be, those will

be the things to move into once

552

00:31:12,580 --> 00:31:13,900

you've got this bit figured out.

553

00:31:13,900 --> 00:31:17,560

But right now, it's important that

you have a little time to work on

554

00:31:17,560 --> 00:31:20,350

this and figure out and, and work

on what we've talked about today.

555

00:31:20,710 --> 00:31:25,420

So I want you to tell me, give

yourself clarity here on what

556

00:31:25,420 --> 00:31:28,600

action you will be taking based on

the conversation we've had today.

557

00:31:29,460 --> 00:31:32,190

Julia Packwood: Um, well thank

you so much for this opportunity.

558

00:31:32,280 --> 00:31:36,120

Um, it's incredible and

like I'm a fan of the show.

559

00:31:36,240 --> 00:31:41,010

Um, does to actually picture

on it, it feels really surreal.

560

00:31:41,340 --> 00:31:42,600

Um, and I.

561

00:31:43,290 --> 00:31:48,210

I think what this shows me, which

is, you know, I, I have a belief

562

00:31:48,270 --> 00:31:53,040

that the message I have is important

and you know, should be heard.

563

00:31:53,040 --> 00:31:57,150

And I believe that, that I've got

potential in my path to become a speaker.

564

00:31:57,510 --> 00:32:01,055

So to hear, you know, you

feedback to me that, you know

565

00:32:01,060 --> 00:32:02,820

you, there's something here.

566

00:32:02,850 --> 00:32:03,690

That's it.

567

00:32:04,485 --> 00:32:07,965

Could appeal and actually has big scope.

568

00:32:08,505 --> 00:32:13,125

Um, because that's ultimately in, it's

about the core is about the message.

569

00:32:13,245 --> 00:32:17,535

And then it's also, as you say, is

this going to work for my business?

570

00:32:17,565 --> 00:32:20,745

'cause the reality is this's

going to take time and energy and

571

00:32:21,165 --> 00:32:26,955

dedication and commitment and, you

know, that's, that's the work, uh.

572

00:32:27,045 --> 00:32:30,075

John: the good thing about creating

a talk is once you've created it,

573

00:32:30,915 --> 00:32:35,265

you've done that work and it becomes

more residual income for you.

574

00:32:35,265 --> 00:32:36,525

Not you still have to go and deliver,

575

00:32:36,945 --> 00:32:37,235

Julia Packwood: Yeah.

576

00:32:37,575 --> 00:32:40,455

John: the creation elements of

it, like creating your book, the

577

00:32:40,455 --> 00:32:41,985

work's done then at that point.

578

00:32:42,045 --> 00:32:44,865

And yet you can, you can,

better than a book, you can

579

00:32:44,865 --> 00:32:46,395

keep editing and adjusting it

580

00:32:46,445 --> 00:32:46,695

Julia Packwood: Yeah.

581

00:32:47,610 --> 00:32:51,330

I haven't considered this, you know,

the, I'm learning about kind of strategy

582

00:32:51,330 --> 00:32:55,800

in business that actually it's two

way that actually can go on the stage,

583

00:32:55,800 --> 00:32:59,160

but also can sell the book and then

who knows what that might lead to.

584

00:32:59,160 --> 00:33:03,242

It might lead to all work, it might lead

to one, you know, to more opportunities.

585

00:33:03,810 --> 00:33:10,410

Um, but I think the big takeaway

for me is to really nail down the

586

00:33:10,410 --> 00:33:16,470

problem I solve and how to, yeah,

come up with the names of those talks.

587

00:33:17,090 --> 00:33:20,960

John: Uh, I, I think you're most of

the way there already, just from today.

588

00:33:21,350 --> 00:33:25,550

Um, but I will definitely be looking to

get an update from you as to where you

589

00:33:25,550 --> 00:33:29,690

move to with that and what you settle

on as a, a title for your first keynote.

590

00:33:29,720 --> 00:33:29,870

Um, but.

591

00:33:31,280 --> 00:33:32,870

Thank you for agreeing

to come on the show.

592

00:33:33,170 --> 00:33:36,410

You are a testament to something that

I like to do as well, which is raise my

593

00:33:36,410 --> 00:33:37,970

hand when there's something going on.

594

00:33:37,970 --> 00:33:39,590

It's like, oh, I think

I'd like to do that.

595

00:33:39,590 --> 00:33:43,100

Just put your hand up even if you're not

sure about it, just go for it anyway.

596

00:33:43,160 --> 00:33:46,730

And the good things tend to come from

that of just putting ourselves forward.

597

00:33:46,730 --> 00:33:48,920

So I'm really glad you did Julia,

and, and you've been a delight

598

00:33:48,920 --> 00:33:50,060

to connect with today as well.

599

00:33:50,550 --> 00:33:51,570

Julia Packwood: Thank you so much.

600

00:33:52,230 --> 00:33:53,820

Continue to listen and.

601

00:33:55,070 --> 00:33:56,330

John: I'm super happy about that.

602

00:33:56,720 --> 00:33:57,080

All right.

603

00:33:57,080 --> 00:33:58,820

I'm gonna stop the recording,

but please stay on the line just

604

00:33:58,820 --> 00:33:59,810

for for a few minutes for me.

605

00:33:59,940 --> 00:34:00,840

Imogen: So what do you think?

606

00:34:01,140 --> 00:34:04,080

Did you get some good insights

from John's session with Julia?

607

00:34:05,430 --> 00:34:08,639

One highlight for me is getting

to see things click into place

608

00:34:08,699 --> 00:34:11,850

when speakers realize they need

to sell what people want and need.

609

00:34:12,570 --> 00:34:15,480

We have to sell the

destination, not the journey.

610

00:34:15,993 --> 00:34:18,422

Would you like to get some

coaching on the show with John?

611

00:34:19,203 --> 00:34:23,132

Go to the episode show notes or

YouTube description and you'll find

612

00:34:23,132 --> 00:34:24,572

the link to join the wait list.

613

00:34:25,112 --> 00:34:28,592

If you don't want to wait,

go to present influence.com

614

00:34:28,773 --> 00:34:31,023

and find out more about working with John.

615

00:34:31,413 --> 00:34:35,523

You can also book him to deliver a

keynote for your company or organization.

616

00:34:35,523 --> 00:34:35,553

I.

617

00:34:37,338 --> 00:34:40,947

John will be back next week to chat

with Mentalist Keith Kong, winner

618

00:34:40,947 --> 00:34:42,928

of Pen and Tellers TV show Fool Me.

619

00:34:43,737 --> 00:34:47,368

Keith shares some insights into

the dark secrets of Mentalism and

620

00:34:47,368 --> 00:34:51,027

how he keeps audiences engaged

and entertained in his live shows.

621

00:34:52,708 --> 00:34:56,668

Next Friday, John will be sharing

storytelling insights from his recent

622

00:34:56,668 --> 00:35:01,858

experience, winning best raconteur

at a storytelling contest, as well as

623

00:35:01,858 --> 00:35:03,988

the complete story for you to enjoy.

624

00:35:04,633 --> 00:35:05,743

Come and join us again.

625

00:35:06,103 --> 00:35:10,033

And as John always likes to say, wherever

you are going, whatever you're doing,

626

00:35:10,573 --> 00:35:12,193

have an amazing rest of your day.

627

00:35:12,913 --> 00:35:15,883

We'll see you next time and

thank you for tuning in.