Fun fact. May has been National Walking Month, it’s a shame nobody told the weather that little snippet. Although as my dad always says “there’s no such thing as bad weather, just poor clothing choices.” I disagree.  

And that’s made me think about the podcasts I listen to while walking, which then got me thinking about the different places I listen to podcasts and which podcasts I listen to at different times of the week. 

But why does this matter?

Because if you know or at least have an idea of where your listener is and what they are doing at the time they are listening to you then that gives you a real advantage over others who don’t know or haven’t considered that.

The joy of podcasts is they are mobile, on demand and don’t need your attention on a screen. That means you can listen to podcasts in lots of different places. 

According to recent data from OFCOM podcast listening is popular when people are walking, doing housework, in the car or on public transport, at home relaxing as well as just before bed. They also help people get through other exercise too. 

Please don’t think these are the only places people listen to podcasts but this is a useful indication of what people might be getting up to when they are listening to you. 

It’s up to you to do a bit of your own market research to understand where you’re listeners are listening but I can (and will) help you understand some of the battles you might be facing for each of the places they are listening.

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