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The Whole Marketer Ep129 - Grief with guest Lucy Hudson
2nd July 2024 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:50:10

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Episode #129. Understanding grief is the topic of this episode, an area of personal understanding to support ourselves but also others in our care that may be experiencing grief. 

*Trigger warning: This episode contains discussion around bereavement and loss of a child. 

A complex and personal process, grief is the intense feeling of loss of someone or something which can manifest physically, mentally and emotionally.   

Abby’s guest is Lucy Hudson, Managing Director of McCann Birmingham which is part of McCann Central, the UK’s largest marketing communications integrated agency. Lucy is a WACL Talent Award Winner, mentor and founding member of The Margot Collective, McCann World group’s first female-led consulting collective.  

After losing her daughter Poppy to a brain tumour, Lucy is dedicated to talking and writing about the effects of grief, particularly in the workplace. 

In this episode, Lucy shares her definition of grief and how it becomes a part of you, the impact bereavement has in the workplace, companies making admin and return to work easier, ‘pre-grief’ and understanding all the elements of loss (finance, identity, career, your own health). Plus practical advice for employers to support colleagues.  

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest:  Lucy Hudson | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to 



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