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06: Why You Need to Invest In Yourself & Speak Up Throughout Your Marketing Career - with Jen Capstraw, President & Co-Founder of Women of Email
Episode 61st February 2023 • Women in B2B Marketing • Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
00:00:00 01:01:42

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What a raw, candid chat with Jen Capstraw - a woman of many titles, including President & Co-Founder of the high-impact community Women of Email, Co-Host & Co-Creator of acclaimed podcast Humans of Email, frequent (and inspiring) public speaker, and Fractional Evangelist at her own consulting company.

Important to Note that Jen is taking a sabattical at the time of this recording and episode publication. **Thank you for still taking the time to chat with me, Jen!**

Jen talks us through:

  • Her unique career path from 6x award winning journalist to passionate and renowned Email Marketing guru
  • Why there's a need for communities like Women of Email (and the amazing impact they have had)
  • The Broken Rung Theory & the gender pay gap in email marketing
  • The importance of investing in yourself - even if you need to charge your credit card
  • How/ why to embrace feedback, challenges, and different perspectives
  • And that time she screamed "you're a sexist!" at her company's president (spolier: he deserved it)

Mentioned in this episode:

Women of Email -

Emfluence -

The Ins and Outs of a Strategic Nurture Campaign -

Key Links:

Guest: Jen Capstraw:

Host: Jane Serra:




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