You probably noticed that this show has a new name. Here’s why …

Mentioned in this episode:

My new book is out now

You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it delivers so vast and disheartening? And what to do about it? Find out in my new book “The PATH to Strategic Impact”: https://geni.us/the-path

New book

Hey, you probably noticed that this show has a new name.

It's still the same show, but I wanted a title that more directly

tells you what to expect from it.

So let's start today by revisiting what that is.

In two minutes, twice a week, we explore how great communicators make change happen

when they speak with irresistible clarity.

The show’s old name, which was “Leaders Light the Path”,

wasn't 100% clear about this.

The title could just as well refer to any kind of leadership show.

But although we tap into many different aspects of leadership, this is not

just any show about leadership.

It's a show about how you can inspire action through the words you use.

How can you tell your story in a way that it becomes irresistibly clear?

Using words you truly believe in about the things you deeply care about?

If you do this right, you're going to light the path for your team,

your customers, your audiences.

So it's really just a new name while everything else stays the same.

And therefore, I hope you are going to join me and listeners from more

than 70 countries for another two years with another 200 episodes.

Keep lighting the path!