When Betsy Davis entered the print industry 25 years ago as a college graduate, she admits she "had no idea what I was doing." She called ink "paint" for two weeks while working on the press. Today, as Chief Marketing Officer and EVP of National Sales at Sandy Alexander, Betsy has become a powerful voice for industry transformation, particularly when it comes to attracting young talent and empowering women.

In this episode of "The LINK," a conversation series about industry collaboration, Betsy didn't mince words about what's really holding the print industry back: fear.

"If you think about our longtime press operators — those color scientists that still love the science of ink and color, the guys on the press room floor who love to get their hands dirty and work in the mechanics of the presses — when they see that next generation come in, it's a very different vibe," she said.